Yoga
Unnati Sinha
Bristol,ENG
Summary
Strategic and versatile communications and PR specialist with over 7 years of global experience across media relations, digital marketing, campaign planning, and stakeholder engagement. Holds a Master's in International Public Relations and Global Communications Management from Cardiff University. Adept at managing multi-platform campaigns, securing media coverage, and executing high-impact fundraising and advocacy initiatives. Seeking communications or public relations roles within private, public, or non-profit sectors in the UK. Willing to relocate: Anywhere
Overview
10
10
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Retail Sales Assistant
Primark-Bristol
Bristol, England
07.2024 - Current
- Lead coordinator for the in-store Soccer Aid fundraising campaign, raising over £7,000 with a target of £10,000.
- Trained on tills and customer transactions, ensuring smooth service and efficient handling of payments.
- Independently manage the Accessories Department, overseeing visual merchandising, stock ordering, and product availability to maximise sales.
- Monitor and assess KPIs and RAS performance, ensuring the section consistently meets targets and aligns with Primark standards.
- Deliver a high standard of visual merchandising, ensuring displays remain neat, trend-focused, and commercially strong to enhance customer experience.
- Contributed to a positive work atmosphere by consistently demonstrating a professional attitude towards colleagues and customers alike.
- Collaborated with team members to achieve monthly sales targets and objectives.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Organised the store merchandise racks and displays to promote and maintain visually appealing environments.
- Increased sales by providing exceptional customer service and product knowledge.
- Opened and closed the store independently and prepared a nightly bank drop for the manager.
Assistant General Manager
Poundland Limited
Bristol, England
03.2023 - 09.2024
- Led in-store promotions and supervised the customer service team, consistently exceeding weekly sales targets.
- Oversaw merchandising and stock control, ensuring strong product availability and commercial presentation.
- Mentored and supported junior staff, fostering teamwork and professional growth.
- Acted as store lead when required, handling operations and maintaining smooth performance.
- Managed the PEP&CO clothing section, with full responsibility for visual merchandising and ensuring brand standards were met across the store.
- Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
- Developed and implemented new operational procedures, streamlining daily tasks and improving overall efficiency.
PR & Marketing Assistant
The Borgen Project-Remote
United States Of America
09.2022 - 12.2022
- Led public relations and media outreach for campaigns across India, Africa, and Afghanistan.
- Developed event recognition in the press and on social media from driving increased ticket sales for a successful fundraising event by 50%.
- Managed multiple projects simultaneously while adhering to deadlines and prioritising tasks effectively under pressure.
- Secured favourable media coverage for clients through targeted press releases and relationship building with journalists.
Music Manager
Mastii Music Channel-Mumbai
India, Maharashtra
03.2019 - 06.2022
- Managed artist relations and coordinated on-air programming, ensuring engaging and audience-focused content.
- Designed and executed successful marketing campaigns, including Hunar Contest (COVID-19), Spot the Santa, and brand mascot activations, driving high audience engagement.
- Consistently contributed to the channel maintaining the No. 1 position in TRP ratings, outperforming competitor music channels.
- Managed financial budgets to ensure efficient allocation of resources for various projects and tours.
- Secured sponsorship deals that generated additional revenue streams for artists while maintaining brand integrity.
- Developed strong relationships with industry professionals to create networking opportunities for artists.
- Spearheaded public relations efforts by managing media inquiries, press releases, and interview requests for positive coverage of artists'' work.
- Identified and communicated customer needs to supply chain capacity and quality teams.
International Public Relations Manager
Rising Star Entertainment-Mumbai
India, Maharashtra
08.2018 - 01.2019
- International Public Relations Manager – Rising Star Entertainment
- Delivered global PR campaigns for Bollywood and Punjabi films across markets including Canada, UK, and Japan.
- Coordinated media events and interviews, securing extensive coverage across print, digital, and broadcast platforms.
- Produced press kits and promotional content, driving brand awareness and audience reach.
- Managed PR and distribution for films such as Shivaay, Satyameva Jayate, Parmanu, Mar Gaye Oye Lokko, Qismat, Afsar, Kurmaiyaan, and The Gandhi Murder.
- Organized and facilitated actor and artist interviews, strengthening media relations and boosting promotional outcomes.
- Wrote press materials and delivered presentations to media representatives.
- Led internal communications efforts, fostering a positive corporate culture among employees.
- Built professional relationships with distributors, customers and media staff by attending trade shows.
Content Creator / Entertainment Reporter
9xMedia - SpotboyE-Mumbai
India, Maharashtra
04.2017 - 07.2018
- Covered high-profile events and red carpets, conducting celebrity interviews and producing engaging multimedia content.
- Published breaking news stories and features that boosted website traffic and social media engagement.
- Interviewed leading and emerging Bollywood and music industry stars, uncovering exclusive stories and insights.
- Reviewed films, attended screenings, and delivered viral, click-worthy stories that strengthened the brand’s online presence.
- Contributed to brand management through creative storytelling, audience-focused reporting, and timely entertainment coverage.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Continuously honed content strategy by regularly monitoring data analytics, using insights to inform future decision-making and drive ongoing improvements.
- Strengthened content through proofreading and editing.
Social Media Executive
WATConsult-Mumbai
India, Maharashtra
02.2016 - 01.2017
- Managed social media strategy, SEO optimisation, and influencer campaigns for brands including Mother Dairy, Tata Coal, and Mirchi Red FM.
- Created engaging digital content using Canva and Adobe tools, boosting brand engagement by 45%.
- Implemented SEO-driven content strategies, improving visibility and search rankings across platforms.
- Crafted compelling copy for social posts that resonated with target audiences, generating shares and comments.
- Conducted regular audits of competitors'' social media strategies, identifying new opportunities for growth and differentiation.
- Enhanced online presence for clients through strategic content development and curation.
Education
Master of Arts - Global Communications Management
Cardiff University
Cardiff, CRF01.2024
M.A. - Journalism & Communication
K.C. College
Mumbai, MAHARASHTRA01.2018
B.A. - Mass Media Studies
Wilson College
Mumbai, MAHARASHTRA01.2014
Skills
Certification
Certified Yoga Teacher
Accomplishments
- Achieved result by completing task with accuracy and efficiency.
- Collaborated with team of 50 in the development of promotional campaign to raise funds.
Interests
Scuba Diving
Timeline
Retail Sales Assistant
Primark-Bristol
07.2024 - Current
Assistant General Manager
Poundland Limited
03.2023 - 09.2024
PR & Marketing Assistant
The Borgen Project-Remote
09.2022 - 12.2022
Music Manager
Mastii Music Channel-Mumbai
03.2019 - 06.2022
International Public Relations Manager
Rising Star Entertainment-Mumbai
08.2018 - 01.2019
Content Creator / Entertainment Reporter
9xMedia - SpotboyE-Mumbai
04.2017 - 07.2018
Social Media Executive
WATConsult-Mumbai
02.2016 - 01.2017
M.A. - Journalism & Communication
K.C. College
B.A. - Mass Media Studies
Wilson College
Master of Arts - Global Communications Management
Cardiff University
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