Yoga
Unnati Sinha
Bristol,ENG
Summary
Strategic and versatile communications and PR specialist with over 7 years of global experience across media relations, digital marketing, campaign planning, and stakeholder engagement. Holds a Master's in International Public Relations and Global Communications Management from Cardiff University. Adept at managing multi-platform campaigns, securing media coverage, and executing high-impact fundraising and advocacy initiatives. Seeking communications or public relations roles within private, public, or non-profit sectors in the UK. Willing to relocate: Anywhere
Overview
10
10
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Retail Sales Assistant
Primark-Bristol
Bristol, England
07.2024 - Current
- Lead coordinator for the in-store Soccer Aid fundraising campaign, raising over £7,000 with a target of £10,000.
- Trained on tills and customer transactions, ensuring smooth service and efficient handling of payments.
- Independently manage the Accessories Department, overseeing visual merchandising, stock ordering, and product availability to maximise sales.
- Monitor and assess KPIs and RAS performance, ensuring the section consistently meets targets and aligns with Primark standards.
- Deliver a high standard of visual merchandising, ensuring displays remain neat, trend-focused, and commercially strong to enhance customer experience.
- Contributed to a positive work atmosphere by consistently demonstrating a professional attitude towards colleagues and customers alike.
- Collaborated with team members to achieve monthly sales targets and objectives.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Organised the store merchandise racks and displays to promote and maintain visually appealing environments.
- Increased sales by providing exceptional customer service and product knowledge.
- Opened and closed the store independently and prepared a nightly bank drop for the manager.
Assistant General Manager
Poundland Limited
Bristol, England
03.2023 - 09.2024
- Led in-store promotions and supervised the customer service team, consistently exceeding weekly sales targets.
- Oversaw merchandising and stock control, ensuring strong product availability and commercial presentation.
- Mentored and supported junior staff, fostering teamwork and professional growth.
- Acted as store lead when required, handling operations and maintaining smooth performance.
- Managed the PEP&CO clothing section, with full responsibility for visual merchandising and ensuring brand standards were met across the store.
- Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
- Developed and implemented new operational procedures, streamlining daily tasks and improving overall efficiency.
PR & Marketing Assistant
The Borgen Project-Remote
United States Of America
09.2022 - 12.2022
- Led public relations and media outreach for campaigns across India, Africa, and Afghanistan.
- Developed event recognition in the press and on social media from driving increased ticket sales for a successful fundraising event by 50%.
- Managed multiple projects simultaneously while adhering to deadlines and prioritising tasks effectively under pressure.
- Secured favourable media coverage for clients through targeted press releases and relationship building with journalists.
Music Manager
Mastii Music Channel-Mumbai
India, Maharashtra
03.2019 - 06.2022
- Managed artist relations and coordinated on-air programming, ensuring engaging and audience-focused content.
- Designed and executed successful marketing campaigns, including Hunar Contest (COVID-19), Spot the Santa, and brand mascot activations, driving high audience engagement.
- Consistently contributed to the channel maintaining the No. 1 position in TRP ratings, outperforming competitor music channels.
- Managed financial budgets to ensure efficient allocation of resources for various projects and tours.
- Secured sponsorship deals that generated additional revenue streams for artists while maintaining brand integrity.
- Developed strong relationships with industry professionals to create networking opportunities for artists.
- Spearheaded public relations efforts by managing media inquiries, press releases, and interview requests for positive coverage of artists'' work.
- Identified and communicated customer needs to supply chain capacity and quality teams.
International Public Relations Manager
Rising Star Entertainment-Mumbai
India, Maharashtra
08.2018 - 01.2019
- International Public Relations Manager – Rising Star Entertainment
- Delivered global PR campaigns for Bollywood and Punjabi films across markets including Canada, UK, and Japan.
- Coordinated media events and interviews, securing extensive coverage across print, digital, and broadcast platforms.
- Produced press kits and promotional content, driving brand awareness and audience reach.
- Managed PR and distribution for films such as Shivaay, Satyameva Jayate, Parmanu, Mar Gaye Oye Lokko, Qismat, Afsar, Kurmaiyaan, and The Gandhi Murder.
- Organized and facilitated actor and artist interviews, strengthening media relations and boosting promotional outcomes.
- Wrote press materials and delivered presentations to media representatives.
- Led internal communications efforts, fostering a positive corporate culture among employees.
- Built professional relationships with distributors, customers and media staff by attending trade shows.
Content Creator / Entertainment Reporter
9xMedia - SpotboyE-Mumbai
India, Maharashtra
04.2017 - 07.2018
- Covered high-profile events and red carpets, conducting celebrity interviews and producing engaging multimedia content.
- Published breaking news stories and features that boosted website traffic and social media engagement.
- Interviewed leading and emerging Bollywood and music industry stars, uncovering exclusive stories and insights.
- Reviewed films, attended screenings, and delivered viral, click-worthy stories that strengthened the brand’s online presence.
- Contributed to brand management through creative storytelling, audience-focused reporting, and timely entertainment coverage.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Continuously honed content strategy by regularly monitoring data analytics, using insights to inform future decision-making and drive ongoing improvements.
- Strengthened content through proofreading and editing.
Social Media Executive
WATConsult-Mumbai
India, Maharashtra
02.2016 - 01.2017
- Managed social media strategy, SEO optimisation, and influencer campaigns for brands including Mother Dairy, Tata Coal, and Mirchi Red FM.
- Created engaging digital content using Canva and Adobe tools, boosting brand engagement by 45%.
- Implemented SEO-driven content strategies, improving visibility and search rankings across platforms.
- Crafted compelling copy for social posts that resonated with target audiences, generating shares and comments.
- Conducted regular audits of competitors'' social media strategies, identifying new opportunities for growth and differentiation.
- Enhanced online presence for clients through strategic content development and curation.
Education
Master of Arts - Global Communications Management
Cardiff University
Cardiff, CRF01.2024
M.A. - Journalism & Communication
K.C. College
Mumbai, MAHARASHTRA01.2018
B.A. - Mass Media Studies
Wilson College
Mumbai, MAHARASHTRA01.2014
Skills
Stakeholder engagement
Digital marketing and analytics expertise
Sales proficiency
Advocacy campaign management
Organizational skills
Digital engagement planning
Visual merchandising strategies
Media relations expertise
Content Creation & Copywriting
Time management
Visual merchandising
Consumer engagement initiatives
Merchandising proficiency
Certification
Certified Yoga Teacher
Accomplishments
- Achieved result by completing task with accuracy and efficiency.
- Collaborated with team of 50 in the development of promotional campaign to raise funds.
Interests
Scuba Diving
Timeline
Retail Sales Assistant
Primark-Bristol
07.2024 - Current
Assistant General Manager
Poundland Limited
03.2023 - 09.2024
PR & Marketing Assistant
The Borgen Project-Remote
09.2022 - 12.2022
Music Manager
Mastii Music Channel-Mumbai
03.2019 - 06.2022
International Public Relations Manager
Rising Star Entertainment-Mumbai
08.2018 - 01.2019
Content Creator / Entertainment Reporter
9xMedia - SpotboyE-Mumbai
04.2017 - 07.2018
Social Media Executive
WATConsult-Mumbai
02.2016 - 01.2017
M.A. - Journalism & Communication
K.C. College
B.A. - Mass Media Studies
Wilson College
Master of Arts - Global Communications Management
Cardiff University