Una Maguire
LONDON,London
Summary
Publicity professional with a strong background in television and film, bringing extensive experience in developing and delivering strategic campaigns that drive visibility, audience engagement, and brand impact. Experienced in leading multi-platform publicity initiatives, managing high-profile talent and stakeholder relationships, and securing impactful media coverage across global markets. Skilled at shaping compelling narratives, coordinating international press activity, and aligning publicity strategy with wider marketing and commercial objectives. Recognised for excellent writing and communication skills, with expertise in crafting compelling narratives, press materials, and messaging that strengthen brand positioning and audience connection.
With a proven ability to manage fast-paced campaigns from concept through delivery, I bring a deep understanding of the entertainment landscape, media environment, and audience trends. My expertise in media relations, reputation management, and cross-functional collaboration enables organisations to strengthen brand positioning, enhance public profile, and maximise the success of television and film productions.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Work history
Publicity Director
Milk Publicity Ltd
LONDON, London
03.2010 - Current
Publicity & Media Strategy
- Strategic publicity campaign planning and execution for television and film
- Media relations, press outreach, and editorial pitching
- Talent publicity and reputation management
- Awards campaign strategy (BAFTA, Oscars, Emmys)
- Crisis communications and issues management
- Brand positioning and audience engagement strategy
Communications & Content Development
- Press release writing and media materials development
- Interview briefing and talent messaging
- Media kit creation and promotional copywriting
- Story development and narrative framing
- Internal and external communications strategy
Industry & Relationship Management
- Journalist and media network development
- Talent, agent, and studio liaison
- Stakeholder and partnership management
- Influencer and industry relations
- Cross-functional collaboration
Digital Publicity & Marketing
- Digital PR and social media publicity campaigns
- Online reputation monitoring
- Integrated marketing and publicity campaigns
- Campaign analytics and performance tracking
Events & Campaign Delivery
- Press junkets, premieres, and screening coordination
- International press tours and media events
- Campaign timeline and budget management
- Multi-project and vendor management
Leadership & Strategic Planning
- Team leadership and supervision
- Strategic decision-making and problem-solving
- Negotiation and conflict resolution
- Market analysis and audience insights
Head of Corporate Publicity,
BBC
LONDON, City of London
01.2009 - 03.2010
Leadership & Strategic Planning
- Team leadership and supervision
- Advising senior Executives on Public Policy and Media Relations
- Strategic decision-making and problem-solving
- Negotiation and conflict resolution
- Market analysis and audience insights
- Provide Lines Against Enquiry and briefing docs for senior Executives
Head of Publicity
ITV PLC
LONDON, City Of London
02.2008 - 02.2009
- Managed publicity teams across four different channels
- Collaborated with the marketing team, achieved a unified brand message across all channels.
- Arranged interviews for Director of Television on national television programmes to increase ITV exposure.
- Successfully launched new seasons of programmes through carefully planned PR events and promotions.
- Developed strong relationships with media outlets for improved coverage and promotion.
Head of Drama Publicity
ITV PLC
LONDON, City Of London
02.2007 - 02.2008
Communications & Content Development
- Press release writing and media materials development
- Interview briefing and talent messaging
- Media kit creation and promotional copywriting
- Story development and narrative framing
- Internal and external communications strategy
Events & Campaign Delivery
- Press junkets, premieres, and screening coordination
- International press tours and media events
- Campaign timeline and budget management
- Multi-project and vendor management
Education
Master of Science - Public Relations and Communications
University of Stirling
Stirling 01.1988 - 10.1988
Bachelor of Science - Social Anthropology, Politics and Law
Queen's University Belfast
Belfast 09.1984 - 08.1987
Skills
Results-driven Publicity Director with extensive experience leading strategic publicity campaigns across television and film Proven track record of delivering high-impact media coverage, managing talent and stakeholder relationships, and shaping compelling narratives that enhance brand visibility and audience engagement Skilled in media relations, press campaign management, awards strategy, and crisis communications, with strong expertise in coordinating premieres, press junkets, and international publicity initiatives A strategic communicator with deep industry knowledge and a reputation for delivering successful campaigns in fast-paced entertainment environments
Timeline
Publicity Director
Milk Publicity Ltd
03.2010 - Current
Head of Corporate Publicity,
BBC
01.2009 - 03.2010
Head of Publicity
ITV PLC
02.2008 - 02.2009
Head of Drama Publicity
ITV PLC
02.2007 - 02.2008
Master of Science - Public Relations and Communications
University of Stirling
01.1988 - 10.1988
Bachelor of Science - Social Anthropology, Politics and Law
Queen's University Belfast
09.1984 - 08.1987