Udayraj Biswas
Glasgow
Summary
Elite Marketing Strategist specializing in luxury hospitality revenue optimization and multi-channel campaign excellence. Delivered exceptional ROI including £20K+ daily revenue management and 50% advance booking growth for premium properties. MSc Marketing graduate with distinction, recognized for transforming operational metrics through data-driven insights and stakeholder relationship excellence in high-standard hospitality environments.
Overview
6
6
years of professional experience
Work History
Front of House Manager
Dishoom Restaurant
08.2025 - Current
- Orchestrate seamless operations across Dishoom's distinctive dining spaces, leveraging SevenRooms reservation and guest management platform to optimize table allocation, track guest preferences, and enhance personalized service delivery while maintaining our signature 'unreasonable hospitality' standards that define the Dishoom experience
- Navigate complex guest requests and complaint resolution alongside experienced Babus (senior team members), utilizing SevenRooms CRM capabilities to maintain comprehensive guest profiles, track dining preferences, and ensure VIP recognition protocols, while managing the operational demands of 3,000+ covers per week with precision.
- Execute comprehensive daily operations from opening ceremonies to closing protocols, encompassing inventory management, team coordination, and quality assurance across all touchpoints - understanding the creators vision, we don't just serve food; we create moments of connection that transport guests to the Irani cafes of old Bombay
- Led front of house operations, ensuring seamless service and guest satisfaction.
- Trained and mentored staff on service excellence and operational standards.
- Developed and implemented efficient workflows to enhance team performance.
Team member (Part- Time)
Greggs
11.2023 - 06.2025
- Managed £20K daily inventory management through advanced analytics implementation, achieving 15% operational waste reduction while sustaining 95% customer satisfaction across 100+ daily service interactions
- Pioneered predictive demand forecasting algorithms by analyzing peak trading patterns and consumer preference data, directly informing promotional strategy optimization and revenue enhancement
- Developed comprehensive performance metrics and reporting frameworks, enabling data-driven decision making across operations and supporting strategic planning initiatives
- United Kingdom
Digital Marketing Manager & Revenue Strategist
NK Sharma Enterprises
08.2019 - 12.2022
- Orchestrated £20K integrated marketing ecosystem for premium hospitality properties, generating 50% advance booking growth and 45% banquet revenue increase through sophisticated data-driven campaign architecture
- Built scalable Google Ads optimization platform achieving 25% direct booking growth, while partnering with IHG global teams to ensure brand consistency across international hospitality frameworks
- Designed and executed MICE Excellence campaign leveraging 26,000 sq ft conference infrastructure, delivering 40% corporate bookings increase through strategic positioning and competitive market intelligence
- Managed comprehensive stakeholder relationships including VIP guest services, corporate partnerships, and vendor coordination, ensuring seamless execution of premium hospitality experiences
- Holiday Inn Chandigarh & Savitri Apartments
- Led cross-functional teams in creating compelling content for social media platforms.
Education
Master of Science - Marketing
University of Strathclyde
Glasgow, Scotland01.2024
Diploma - Advertising & Marketing Communications
Sheridan College
Canada01.2022
Skills
- Digital Campaign Architecture & Optimization
- Brand Guidelines Implementation & Consistency
- Content Creation & Collateral Development
- Stakeholder Relationship Management
- Technology & Analytics
- Opera PMS & Hotel Management Systems
- Operations & Leadership
- Cross-Functional Team Collaboration
- Budget Management & Financial Planning
- Project Management & Deadline Excellence
- Process Optimization & Quality Assurance
- Hospitality Management Systems
- Digital Marketing & Analytics
- Data Analysis & Reporting
Technology Proficiencies
- Hospitality Management Systems, Opera PMS, MGS, Marsha, CRM Platforms, VIP Guest Management Systems, Booking Engine Optimization
- Digital Marketing & Analytics, Google Analytics & Ads Mastery, Marketing Automation Platforms, SEO Optimization, Social Media Management, Content Management Systems
- Data Analysis & Reporting, Advanced Excel, Statistical Modeling, Performance Dashboard Creation, Predictive Analytics, KPI Development & Tracking
Additional Credentials
- International Experience, Cross-cultural competency with expertise in luxury hospitality standards across UK, and India
- Professional Excellence, Proven track record in high-pressure, quality-focused environments with emphasis on attention to detail and deadline management
- Hospitality Expertise, Deep understanding of VIP guest services, event coordination, and premium brand representation within luxury hotel environments
Key Performance Indicators
- Revenue Excellence, 50% Advance Booking Generation, 45% Banquet Revenue Growth, 40% Corporate Bookings Increase, 25% Direct Booking Growth via Google Ads
- Operational Excellence, 15% Customer Satisfaction Improvement, 15% Operational Waste Reduction, 95% Service Quality Maintenance, £20K+ Daily Operations Management
Timeline
Front of House Manager
Dishoom Restaurant
08.2025 - Current
Team member (Part- Time)
Greggs
11.2023 - 06.2025
Digital Marketing Manager & Revenue Strategist
NK Sharma Enterprises
08.2019 - 12.2022
Master of Science - Marketing
University of Strathclyde
Diploma - Advertising & Marketing Communications
Sheridan College