Uday Kumar Kadiyam
Sunderland
Summary
Dynamic entrepreneur and digital strategist with a proven track record at Northeast Brand IQ Technologies Ltd., enhancing e-commerce and tech startups through innovative low-budget marketing and AI-powered content creation. Excelled in data analytics and creative strategy, significantly boosting client engagement and ROI. Expert in multitasking and entrepreneurial leadership, driving technology transformation and business growth.
Overview
6
6
years of professional experience
Work History
Founder & Creative Director
Northeast Brand IQ Technologies Ltd.
06.2023 - Current
- Led creative direction and digital marketing strategy for multiple e-commerce and tech startups, specializing in low-budget marketing campaigns.
- Developed AI-driven social media strategies, using AI image generation tools like DALL-E and Mid Journey.
- E and MidJourney for creative visuals on platforms like Instagram, TikTok, and Facebook.
- Utilized data analytics tools like Google Analytics and Smartly.io to optimize performance, ensuring maximum ROI on minimal budgets.
- Worked closely with clients to tailor creative approaches that engage communities, improve customer experience, and drive business growth through performance marketing and social media engagement.
Advisor & Digital Strategist (Ongoing)
Green Lotus Eco Solutions, Parcel Horse, Earthlings, and Cargo Northeast
Newcastle
01.2023 - Current
- Provide strategic guidance on digital marketing, e-commerce growth, and performance marketing to various startups
- Lead cross-platform campaigns, employing SEO, PPC, and email marketing to enhance brand visibility and customer acquisition
- Utilize analytics tools like Tableau, Google Data Studio, and SEMrush to deliver insights, improve campaigns, and track success metrics
Web Developer
Fleet IT Solutions
01.2019 - 06.2022
- Company Overview: Startup
- Developed scalable websites and applications, specializing in e-commerce platforms, focusing on SEO optimization and conversion rate improvements
- Managed performance-focused campaigns, driving growth through user experience design and conversion optimization
- Employed Google Analytics and Hotjar for tracking user behavior and optimizing websites for better engagement
- Startup
Digital Strategist
National Institute of Fashion Designing (NIFD)
01.2019 - 12.2019
- Executed digital strategies to increase brand awareness and student engagement for NIFD using social media campaigns and Google Ads
- Focused on Instagram and Facebook Ads to increase visibility and drive enrollments, enhancing the user journey with optimized landing pages
- Conducted data-driven optimizations, using Google Analytics and HubSpot to measure and refine campaign performance
Intern
HCL Technologies
- Developed the Public Consultancy Service web app and contributed to creative strategies for client-facing applications
- Focused on enhancing user experience (UX) and increasing client interaction through intuitive interfaces
Education
MBA - Innovation, Entrepreneurship, And Technology Transfe
University of Sunderland
Sunderland06-2022
PG Certificate in Digital Marketing & Analytics - Social Media Campaigns, Data Analytics, Digital Strategy
University of Sunderland
06.2021
B.Tech - Computer Science&Engineering, Bio-Sciences(Minor)
Rajiv Gandhi University of Knowledge Technologies (IIIT Basar)
Basar04-2015
Pre-University Course -
Rajiv Gandhi University of Knowledge Technologies (IIIT Basar)
04-2011
S.S.C -
Board of Secondary Education
05-2009
Skills
- Entrepreneurial leadership
- Product Development
- Brand Development
- Creative Strategy
- Digital Strategy
- Innovation management
- Technology Transformation
- Low-budget marketing campaigns
- AI-Powered Content Creation
- Performance Marketing
- Data Analytics & Strategy Tools
- Creative Tools
- Business Intelligence
- Business strategy
- E-commerce Strategy
- Multitasking
Past Personal Projects
- Dr.Max App, 2016-2018, Launched a health-care app in Hyderabad, focused on community service. The project ended in 2018 but created a strong impact in local communities.
- Set My School, 2017-2018, Built a web app aimed at simplifying school search engine, operational until 2018.
Accomplishments
- Merit List (Top 5%) in SSC, leading to admission at IIIT Basar.
- NASA Space Lab Contest (2011): Proposed a theory on the formation of cosmic bodies.
- Telangana General Elections (2014): Webcasted and supported digital initiatives.
- District-level Volleyball Competitions: Represented Adilabad District in volleyball.
Leadership Extracurricular
- Event Coordinator: Led Dhanak 2011 and Tyranno for IIITB’s tech fests, contributing to the success of campus-wide events.
- Joint Secretary (Sports): Organized university-level sports events and competitions.
- Cultural Fest Organizer: Coordinated Kalarchana’15, a cultural fest at IIIT Basar.
- Sports Achievement: Represented Adilabad District in volleyball at the Andhra Pradesh State meet.
Attributes
- Creative, adaptable, and entrepreneurial with a strong foundation in data-driven creativity and AI-powered solutions.
- Strong communicator and team player with a deep understanding of both creative and technical aspects of digital marketing.
- Passionate about driving results through innovation, constant learning, and creative problem-solving.
Languages
Telugu
First Language
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Spanish
Elementary (A2)
A2
Portuguese
Elementary (A2)
A2
Affiliations
- Traveling
- Exploration
- Event Management
Disclaimer
I hereby declare that the information provided above is true to the best of my knowledge.
Timeline
Founder & Creative Director
Northeast Brand IQ Technologies Ltd.
06.2023 - Current
Advisor & Digital Strategist (Ongoing)
Green Lotus Eco Solutions, Parcel Horse, Earthlings, and Cargo Northeast
01.2023 - Current
Web Developer
Fleet IT Solutions
01.2019 - 06.2022
Digital Strategist
National Institute of Fashion Designing (NIFD)
01.2019 - 12.2019
Intern
HCL Technologies
MBA - Innovation, Entrepreneurship, And Technology Transfe
University of Sunderland
PG Certificate in Digital Marketing & Analytics - Social Media Campaigns, Data Analytics, Digital Strategy
University of Sunderland
B.Tech - Computer Science&Engineering, Bio-Sciences(Minor)
Rajiv Gandhi University of Knowledge Technologies (IIIT Basar)
Pre-University Course -
Rajiv Gandhi University of Knowledge Technologies (IIIT Basar)
S.S.C -
Board of Secondary Education
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