Summary
Overview
Work history
Education
Skills
Accomplishments
Custom
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UCHE CHIMA OGBONNA

GRANGEMOUTH,UK

Summary

Strong Growth Mindset. Passionate about Winning Shoppers & Consumer Engagements in Channels for leading Brands Sustainability. Excellent Communication, Negotiation and Customer Service skills with ability to build strong relationships. Proven track record of topline & bottom line growth with different multinationals. Hands on experience in managing complexities- Competition, Change & Culture. Eco- Sustainability Champion and belief in People, Planet & Profit.

Overview

19
19
years of professional experience
9
9
years of post-secondary education

Work history

Care assistant

CARE UK
Larbert, Falkirk
12.2024 - Current

B2B

2 SISTERS FOOD GROUP (MACH RECRUITMENTS)
CARLISE, CUMBRA ENGLAND
08.2023 - Current
  • Distribution Process Optimization of Ready To Eat Meals to Modern Trade -M&S Foods, ASDA, ALDI & TESCO
  • Synchronize functions with bulk pack, dock, dispatch across the three Factories Riverbank, Eastern Way 1 & Eastern WAY 2 to guarantee service delivery.
  • Food Packaging & Processing Operations.

DEPUTY SALES DIRECTOR

CWAY FOODS & BEVERAGES NIGERIA LIMTED
SANGO OTA OGUN STATE, NIGERIA
07.2022 - 01.2023


  • Lead Executions of Trade Polices and Program from Distributor End to Point of Purchase (POP). Midwifed ALIMOSHO PROJECT 1000 to drive numeric & weighted distribution of CWAY brands across assortments in 1000 Retail Points of Purchase(POPs) in the largest local government in Nigeria by population.
  • Coverage Expansion through collaboration with IT function to deliver leading edge capability with roll-out of Sales Force Automation which Optimized Retail Redistribution Process.
  • Categorically growing specific Brands Port folio assortments through dedicated Channels & RTM leveraging Direct/Indirect Coverage....like Nutri-Milk HAWKERS SCHEME & Nutri Yo ON THE GO Traffic Sales,
  • Performance Management Calibration Matrix that upscaled revenue by 37% within the first 6months across sales function comprising - Regional Sales Managers, Area Sales Managers, Team Leaders, Sales Representatives & Key Account Merchandisers.

Key Account & Modern Trade Manager

MONUMENT DISTILLERS LTD(KENSINGTON DISTILLERS UK)
04.2021 - 05.2022
  • Responsible for End-to-End Management of Modern Trade comprising- Key Accounts (SHOPRITE, SPAR, PICK N PAY, MARKET SQUARE) High Volume Supermarkets, Wines & Spirits Boutiques & High End Points of Consumption.
  • Trade Marketing Executions - National Trade Offer with MARKET SQUARE in 2022 for Four Cousins Sparkling wine growing revenue by 300%
  • Tailored Executions -Partnership with OGBIA WRESLING COMPETITION in Bayelsa to seed in Kensington Dry Gin.
  • Optimized Shelf Presence with EVERYDAY SUPERMARKETS n South East for Global Listed Brands (GLBs)

Regional High-End Sales Manager- South East

AB IN BEV
06.2018 - 03.2021
  • Successful Roll-Out and Execution of BUD LIGHT UP AFRICA Project during the Russia 2018 FIFA World Cup launching BUDWEISER Lager(King of Beers) into the Nigeran Market
  • Planned and developed strategies for HIGH END STREET & MAINSTREET to drive Look of Success Execution in over 3000 High End & Mainstream Bars & Points of Consumption (On & Off Premise) Hub Expansion to drive Best In Class Brand Execution leveraging SPIRITUAL HOMES INITIATIVE, TOP INFLUENCERS & BUD FRIDAYS CONSUMER MUSIC & DANCE COVID-19 Impact 2020
  • Designed Local Key Account (LKA) Tactical Intervention and drove agenda with Sales Team to deplete 177,488 cases of Budweiser lager beer with 3-9 months Best Before dates worth USD1.3m ( 2020) impacted by lockdown and total closure of Bars & Restaurants for 6 months
  • This LKA Initiative was subsequently adopted as Green Belt Project at AB IN BEV UNIVERSITY.

Area Sales Manager

SABMILLER NIGERIA PLC
08.2014 - 06.2018
  • Sales Force Management through Route Plan Management System (RPMS) to drive Performance KPI's and in-trade opportunities, to achieve SABMiller's Integrated Retail Value Preposition (IRVP).
  • Bias for Action-Grew Enugu/Ebonyi states exit 2014 from 990,107 cases (71,288 hectolitres) in 2013 to 3,627,912 cases (261,209 hectolitres) in 2014 representing 72% incremental over PY
  • Coverage Expansion- Same period grew coverage in mainstream and local on premise from 840 outlets to over 2000+
  • Customer & Consumer Focus- Ideated the concept of Occasion Based Events (OBE) with sales team to drive top of mind awareness of total brand assortments in line with SABMiller's 7 Steps of Brand Integrity.
  • Bulk Breaker Scheme(BB)- Successful kick-off of BB scheme in Anambra & South East that took Hero Lager beer to the number 2 lager in Nigeria 18 months after launch and SABMiller the fastest growing FMCG business in 2015.

Field Sales Manager

UNILEVER NIGERIA PLC
06.2011 - 07.2014
  • Key Distributors Working Capital Operations Excellence and Order-To-Cash management
  • Channel Optimization in Fabric Clean with Low Unit Packs (LUP's), Omo & Sunlight 30g to drive Rural Penetration in the 27 LGA of Imo state and delivered double digit growth for the KD
  • Yearly Joint Business Plan (JBP) sessions and sign off with Key Distributors to drive Return on Working Capital
  • Spearheading New Product Re-Distribution- Pepsodent toothpaste & Sunlight 30g detergent.
  • Grew numeric distribution in Imo State by 1,440 additional Points of Consumptions, leveraging on Unilever KD Van Scheme. in 2013.
  • Executed the Perfect Store 1.0 program in Onitsha Anambra State.

Field Sales Representative- North Central

CFAO GROUP
06.2006 - 05.2011
  • Harnessing revenue opportunities across market segments in North Central, Ideated the RENAULT LOGAN TAXI FINANCE SCHEME from CFAO Motors
  • Creative Insights & Initiatives driven by domestic market knowledge- Showcased BIC Brands at yearly Abuja International Trade Fair for 5 years
  • B2B-Led negotiations with the Independent National Electoral Commission (INEC) and delivered over one million ball pens to the commission for 2017 elections
  • Lead Merchandising team to achieve YoY volume and value targets
  • Updated sales databases with current, accurate client information.

Education

Master of Business Administration BUSINESS ADMINISTRATION -

TEKEDIA MINI MBA
01.2021 - 12.2021

Bachelorʼs Degree Mass Communication, Upper Division - undefined

Imo State University NIGERIA
10.2010 - 12.2013

Mass Communication, Higher National Diploma in Mass Communication - undefined

Institute of Management & Technology Enugu NIGERIA
10.1995 - 12.2000

West African School Certificate, Senior Secondary School Certificate - undefined

Mafoluku Grammar School Lagos
01.1993 - 01.1993

First School Leaving Certificate - undefined

Ewu-Tun Tun Pry School Oshodi Lagos
01.1987 - 01.1987

Skills

  • Profitable Revenue Growth Management
  • High End Business
  • Route To Market/Consumer
  • Channel & Category Management
  • Modern Trade & Organized Retail Operations Management
  • Business To Business (B2B)
  • Distributor Management & Working Capital Operations Excellence


TRAINING & CERTIFICATIONS

  • National Skills Academy United Kingdom Food & Drink Level 2 May 13th 2024
  • Emotional Intelligence Skills Feb 2022 Monument Distillers Ltd, (Kensington Distillers UK)
  • Global White Belt Certification AB In Bev University April 2020
  • Organizational Performance Review (OPR) Training AB In Bev Training July 2018
  • Emotional & Social Skills at Work AB In Bev University August 2018
  • Dream Peoples Culture (DPC) AB In Bev September 2017
  • SABMiller Psychometrics Leadership Test- May 2015 Ikoyi Lagos
  • SABMiller Sales Manager's Academy August 1st-7th 2015, Asaba Delta State Nigeria
  • Territory Development & Operations Management (T-DOM) August 2014 Unilever CD Academy
  • Channel Development Foundation May 2014 Unilever CD Academy Aba Abia State Nigeria
  • Perfect Store 10 Execution June 2013 Accenture Lagos
  • The Unilever Way to Negotiate July 2013 Accenture Lagos
  • Strategic Brand Management (Workshop) August 2018 Jos Plateau State Institute of Brand Management of Nigeria
  • Marketing Techniques (Workshop) June 2007 Industrial Training Fund (ITF) Abuja
  • Excellent Customer Service May 2007 Industrial Training Fund (ITF) Abuja


















Accomplishments

  • AB IN BEV. Won Award for Best High-End Growth Regional Manager(National) AB In Bev Nigeria in 2018.
  • SABMILLER. Won Best Sales Manager National Award for SABMiller Nigeria 2015
  • SABMILLER. Won Best Sales Team Award National (Enugu) SABMiller Nigeria 2015
  • UNILEVER. Received Customer Development Directors' Award (CDD Award) in 2012
  • CFAO GROUP. Led negotiation team that won contract to supply One Million BIC Ball Pens to the Independent National Electoral Commission (INEC) Abuja for the 2007 General Elections and won best Field Sales Representative Award in 2007.
  • Market Developer Scheme (MDS) Route- To- Market (RTM) in Onitsha Anambra State to drive aggressive retail penetration into Tier-3 outlets deploying TRICYCLES (KEKE) infrastructure. The scheme broke-even and grew coverage by 37.5 % in first six months of operations.
  • Trans versed 101 Local Government areas & all 5 states in the South East delivering top line & bottom line growth.
  • Managed Awka Sales Area that emerged winners of converted AB In Bev N 1million Naira Best Sales Area for the Month of November 2017.
  • UNILEVER Aggressive Growth Plan in 2011 that took Imo State territory to a N1.27 Billion Naira(USD 6 Million) business from N556 Million(USD 2.78 Million), within 8(eight) months. This was recognized with a Customer Development Director(CDD) Award.
  • Piloted Sub-Dealer Model (SUB-D) to harness Rural Wholesalers via Control Coverage in the rural markets in 27 LGA of Imo State.

Custom

 Institute of Certified Sales Professionals of Nigeria.

Institute of Brand Management of Nigeria.

International Hospitality, Tourism & Eco-Sustainability Forum(IHTEF)








Personal Information

Timeline

Care assistant

CARE UK
12.2024 - Current

B2B

2 SISTERS FOOD GROUP (MACH RECRUITMENTS)
08.2023 - Current

DEPUTY SALES DIRECTOR

CWAY FOODS & BEVERAGES NIGERIA LIMTED
07.2022 - 01.2023

Key Account & Modern Trade Manager

MONUMENT DISTILLERS LTD(KENSINGTON DISTILLERS UK)
04.2021 - 05.2022

Master of Business Administration BUSINESS ADMINISTRATION -

TEKEDIA MINI MBA
01.2021 - 12.2021

Regional High-End Sales Manager- South East

AB IN BEV
06.2018 - 03.2021

Area Sales Manager

SABMILLER NIGERIA PLC
08.2014 - 06.2018

Field Sales Manager

UNILEVER NIGERIA PLC
06.2011 - 07.2014

Bachelorʼs Degree Mass Communication, Upper Division - undefined

Imo State University NIGERIA
10.2010 - 12.2013

Field Sales Representative- North Central

CFAO GROUP
06.2006 - 05.2011

Mass Communication, Higher National Diploma in Mass Communication - undefined

Institute of Management & Technology Enugu NIGERIA
10.1995 - 12.2000

West African School Certificate, Senior Secondary School Certificate - undefined

Mafoluku Grammar School Lagos
01.1993 - 01.1993

First School Leaving Certificate - undefined

Ewu-Tun Tun Pry School Oshodi Lagos
01.1987 - 01.1987

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UCHE CHIMA OGBONNA