UCHE OGBONNA
FALKIRK,UK
Summary
Strong Growth Mindset. Commercial Leader adept at building a customer base to increase revenue and consistently exceed sales targets. Excellent communication and customer service skills with ability to build strong relationships and customer satisfaction. Hands on experience in managing complexities in FMCG commercial- Competition, Change & Culture.
Overview
18
18
years of professional experience
Work History
Supervisor
2 SISTERS FOOD GROUP (MACH RECRUITMENTS CARLISLE)
CARLISE, CUMBRA ENGLAND
08.2023 - Current
- B2B Distribution Process Optimization of Ready To Eat Meals to Organized Retail -M&S Foods, ASDA, ALDI & TESCO.
- Identified operational problems and proposed solutions to management, improving service efficiency.
- Managed staff rotas, planning workloads effectively and strategically.
Key Account & High End Regional Manager
MONUMENT DISTILLERS NIGERIA
04.2021 - 05.2023
- Responsible for End-to-End Management of Modern Trade comprising- Key Accounts, High Volume Supermarkets, Wines & Spirits Boutiques & High End Points of Consumption.
- Implemented Change Management and network restructuring strategies to address underperforming areas.
- Modern Trade Strategy Development & Tailored Executions to drive premium channel growth.
- Profitable Revenue Growth Management and optimizing shelf presence for our Global Listed Brands (GLBʼS) in Key account & High End
Area Sales Manager
SABMILLER NIG PlC
08.2014 - 06.2018
- Sales Force Management of Team Leaders, Business Development Representatives and Market Developers to achieve SABMillerʼs Integrated Retail Value Preposition(IRVP)
- Pioneered the Market Developer Scheme (MDS) to drive Numeric Distribution of Mainstream & Economy brands in Tier-3 Points of Consumption in line with SABMillerʼs Seven(7)
Field Sales Manager
UNILEVER NIGERIA PLC
06.2011 - 07.2014
- Key Distributor Working Capital Operations Excellence and Order-To-Cash Management
- Executed the Perfect Store 1.0 program
- Channel Development Foundation to Optimize Growth Opportunities
- Preparing annual Distributors Joint Business Plan, and Return On Working Capital,
- Consistently exceeded Coverage KPIs through Van Scheme that break even within six months operations.
Field Sales Representative
CFAO NIPEN PLC
06.2006 - 05.2011
- Harnessing Revenue Opportunities Across Market Segments
- Demand Chain Management
- Creative Insights/Initiatives Driven by Domestic Market Knowledge
- Leading Merchandising team to achieve YoY target.
- Delivered customer solutions to maintain business and secure repeat trade.
Education
Bachelorʼs Degree - Mass Communication
Imo State University
2012
Mass Communication
Institute of Management & Technology Enugu
1995
West African School Certificate -
Mafoluku Grammar School
1993
Ewu-Tun Tun Pry School Oshodi
1987
Skills
- Profitable Revenue Growth Management
- Excellent Customer Service Skills
- Route To Market/Consumer
- Channel & Category Management
- Retail Operations & Management
- Business To Business Operations Management (B2B)
- Working Capital Operations Excellence
Additional Information
- AB IN BEV. Won Award for Best High-End Growth Regional Manager(National) AB In Bev Nigeria in 2018.
- Won Best Sales Manager National Award for SABMiller Nigeria 2015
- Won Best Sales Team Award National (Enugu) SABMiller Nigeria 2015
- CFAO , B2B. Led negotiation team that won supply of One Million BIC Ball Pens to the Independent Electoral Commission (INEC) Abuja for the 2007 General Elections and won best Field Sales Representative Award in 2007.
- Market Developer Scheme (MDS) Route- To- Market (RTM) in Onitsha Anambra State to drive aggressive retail penetration into Tier-3 outlets deploying TRICYCLES (KEKE) infrastructure. The scheme broke-even and grew coverage by 37.5 % in first six months of operations. Trans versed 101 Local Government areas & all 5 states in the South East delivering top line & bottom line growth. Managed Awka Sales Area that emerged winners of converted AB In Bev N 1million Naira Best Sales Area for the Month of November 2017.UNILEVER Aggressive Growth Plan in 2011 that took Imo State territory to a N1.27 Billion Naira(USD 6 Million) business from N556 Million(USD 2.78 Million), within 8(eight) months. This was recognized with a Customer Development Director(CDD) Award. Piloted Sub-Dealer Model (SUB-D) to harness Rural Wholesalers via Control Coverage in the rural markets in 27 LGA of Imo State.
Accomplishments
- Institute of Customer Relationship Management - Associate
- Institute of Certified Sales Professionals - Associate
- Institute of Brand Management of Nigeria - Associate
Timeline
Supervisor
2 SISTERS FOOD GROUP (MACH RECRUITMENTS CARLISLE)
08.2023 - Current
Key Account & High End Regional Manager
MONUMENT DISTILLERS NIGERIA
04.2021 - 05.2023
Area Sales Manager
SABMILLER NIG PlC
08.2014 - 06.2018
Field Sales Manager
UNILEVER NIGERIA PLC
06.2011 - 07.2014
Field Sales Representative
CFAO NIPEN PLC
06.2006 - 05.2011
Bachelorʼs Degree - Mass Communication
Imo State University
Mass Communication
Institute of Management & Technology Enugu
West African School Certificate -
Mafoluku Grammar School
Ewu-Tun Tun Pry School Oshodi
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