Tyler Wasley
Gilfach Goch
Summary
Experienced sales and account management professional with a strong track record in both B2B and B2C environments across biotech, pharmaceutical, R&D, industrial and financial services sectors. Over the last five years I have generated more than £11 million in sales, consistently exceeding targets and holding multiple company records for revenue and performance. I combine consultative selling with data-driven account management, team leadership and coaching, and I thrive in high-pressure, target-driven environments while maintaining strong client relationships and customer satisfaction.
Overview
10
10
years of professional experience
Work History
European Sales Executive
EquipNet
Bridgend/Home
10.2024 - Current
- Manage surplus equipment portfolios for major global corporations, maximizing recovery value through strategic sale of high-value assets (laboratory, production and process equipment).
- Developed and executed sales strategies to increase market share and drive revenue growth.
- Cultivated relationships with key clients, enhancing customer satisfaction and loyalty.
- Analyzed market trends to identify new opportunities for product offerings and service improvements.
- Personally sell high-value second-hand equipment across multiple categories, leading negotiations, structuring deals and managing the full sales cycle from prospecting through to payment and logistics.
- Work closely with key contacts and decision-makers in the food and beverage sector, as well as biotech and biopharmaceutical industries, tailoring solutions to their regulatory, quality and operational requirements.
- Generated over £100,000 in sales in the first four months in role, handling complex asset recovery projects and multi-stakeholder approvals.
- Lead complex asset recovery projects, engaging senior decision-makers (including CEOs and senior executives) across Europe, the Americas, Africa, Asia and Australia.
- Drive a high-activity outbound model with around 70 touchpoints per day and 15–20 structured prospect engagements (calls/emails) to promote active projects and manage inbound leads.
- Liaise with global logistics teams to coordinate shipment and delivery of sold equipment, ensuring smooth end-to-end transactions and profitability.
- Use tools such as Sales Navigator, Google and AI research tools to identify, research and qualify high-potential buyers and find creative routes past gatekeepers.
Field Sales Representative
Motto Merchant Services
Remote
02.2025 - Current
- Help SMEs reduce payment processing costs by providing competitive card terminal and card processing solutions via nine of the UK’s top acquirers.
- Independently build and manage a sales pipeline using targeted research, cold calling and in-person visits to secure new business.
- Negotiate contracts and build trust through face-to-face meetings in a highly competitive, price-sensitive market.
- Developed and maintained client relationships through consistent follow-up and tailored service solutions.
Progressive Sales & Leadership Roles
London Mint Office
Williamstown
07.2019 - 10.2024
- Roles: Manager – Senior Account Management Team; Head of Account Management Team; Senior Leadership Team; Account Manager / Senior Account Manager; Sales Agent
- Managed a team of 8 top account managers with overall responsibility for a £1,300,000 monthly target, taking the team from missing target for over 12 months to consistently achieving over £1,400,000.
- Personally maintained and exceeded an individual monthly target of £185,000 while managing the team and a portfolio of around 60 VIP managed accounts.
- Led a team of 6 account managers, increasing team performance from roughly £500,000 per month to achieving an £800,000 target within two months.
- Provided ongoing coaching, weekly 1-to-1s and monthly performance reviews, managed KPIs and in-day figures, and handled first and second stage HR processes.
- Delivered motivational talks to a 40+ person sales floor, ran team incentives and executed weekly sales/product/data plans aligned with company objectives.
- Reported regularly to the Sales Director, CXO and CEO, presenting performance data and strategy adjustments in senior management meetings.
- Delivered over £11,000,000 in sales in four years, including being the quickest person in company history to reach £1,000,000 in sales (“millionaire’s club”).
- Held company record for highest ever sales month at £370,000 and highest annual sales at £3,327,000.
- Achieved 48 consecutive monthly targets without a miss, often against a personal target of around £210,000 within a company-wide monthly target exceeding £3,500,000.
- Regularly achieved £200,000+ monthly sales, consistently selling over £80,000 to re-engaged or dormant customers and processing over £100,000 in payments per month.
- Managed a portfolio of approximately 60 executive-level VIP customers, building long-term relationships and handling very high-value transactions, including a single coin sold for £50,000.
- Led live coaching and training for new and existing account managers on closing, retention, sales structure and product knowledge.
- Used data and analytics to track team and individual performance, identify trends and drive corrective action.
- Maintained exceptional product knowledge across more than 500 products and mastered upselling and cross-selling high-value coin products to match varied customer interests.
- Leadership & management achievements
- Sales performance & key figures
- Scope & responsibilities
Internal Sales
Brammer, Buck and Hickman
Maesteg
03.2019 - 07.2019
- Generated and processed daily orders, liaising with multiple suppliers to source high-quality industrial products at competitive prices.
- Conducted weekly customer meetings to review requirements and ensure targets were met, and managed vending stock, PPE and tooling across site.
- Worked effectively in fast-paced environments.
Stock Controller
Royal Mint
Llantrisant
01.2016 - 03.2019
- Responsible for quality and stock control, secure handling and traceability of precious metals, and adherence to strict record-keeping and security procedures.
- Coordinated with technicians and chemists to ensure product quality, carried out daily KPI checks and produced and enforced Standard Operating Procedures.
- Regularly covered team leader duties, overseeing colleagues and driving performance in high-pressure production environments.
Education
College/Online University
Rhondda, United KingdomTonyrefail Comprehensive School
Rhondda, United KingdomSkills
- New business development and consultative selling (B2B & B2C)
- Key account management and VIP portfolio management
- Team leadership, coaching, performance management and HR (1st & 2nd stage)
- Sales strategy, forecasting, KPIs and reporting to senior leadership / C-suite
- High-value deal closing, objection handling and negotiation (including £50,000 single sale)
- Pipeline building, cold calling and high-activity outbound (70 daily touchpoints)
- Strong communication, relationship building and customer service
- Proficient in Microsoft Office, Sales Navigator and CRM tools
Timeline
Field Sales Representative
Motto Merchant Services
02.2025 - Current
European Sales Executive
EquipNet
10.2024 - Current
Progressive Sales & Leadership Roles
London Mint Office
07.2019 - 10.2024
Internal Sales
Brammer, Buck and Hickman
03.2019 - 07.2019
Stock Controller
Royal Mint
01.2016 - 03.2019
College/Online University
Tonyrefail Comprehensive School
ADDITIONAL INFORMATION
- Keen sportsman and long-standing member of local rugby team; represented East Wales Rugby League.
- Volunteer rugby coach for Gilfach Goch under-6s, holding DBS clearance and first aid training relevant to youth coaching.