Tyler Foard

Joined during early scale-up to build the SDR function from scratch, with full ownership of process, playbooks, and enablement infrastructure.

• Designed and implemented the GUIDE framework, a proprietary qualification and outbound methodology tailored to Voyc's ICP and sales motion
• Built a full SDR onboarding guide and playbook from zero, covering outbound strategy, call frameworks, objection handling, and handoff standards
• Developed a 100-day plan in partnership with founders, tracking quarterly SDR org progress against commercial targets
• Increased meetings booked by 85% in month one; attended meeting rate up 157% in month two
• Led coaching and performance development for a team of 3–5 SDRs in a 90% cold outbound environment
• Successfully developed and promoted a top-performing SDR into a closing role
• Served as the connector between Sales and Marketing, aligning targeting, campaign strategy, and pipeline ownership

Brought in to modernise a legacy outbound function and scale the SDR team during a key growth phase.

• Led SDR enablement end-to-end: cold-calling frameworks, objection handling, ICP-led outbound plays, and custom qualification processes
• Rebuilt a traditional SDR engine into a modern outbound function. Updated messaging, coaching cadence, and performance expectations
• Scaled team from 4 to 10+ reps across global markets, with full ownership of hiring, onboarding, and ramp
• Introduced structured coaching programmes and bespoke SDR frameworks that lifted qualification quality and pipeline consistency
• Promoted two SDRs: one into a junior closing role, one into an SDR Team Lead position
• Owned capacity planning and performance management during rapid headcount growth
• Runner-up for Star of the Year, recognised for cross-functional impact and team performance

Promoted from Senior SDR to SDR Lead.

• Led Gloat's EMEA SDR organisation during a rapid scale phase. Supported by the Global SDR Director.
• Supported our APAC SDR function due to time zones with North America.
• Owned the full enablement strategy for EMEA SDR org. Assisted in playbook build, enterprise outbound strategy, qualification standards, and handoff processes
• Managed and coached a cross-regional team: UK (2), Australia (1), Asia (1) and India (1)
• Ran structured onboarding, skills development, and ongoing coaching calls to support SDR development.
• Assisted in the implemented systems and tooling to support SDR performance visibility and scale
• Contributed to major enterprise wins including Just Eat Takeaway through strong pipeline quality
• Ran performance management including coaching plans and PIPs, maintaining strong relationships with Sales, Marketing, and RevOps

Earlier: SDR Team Lead / Senior SDR — First 9 months at Gloat

• Gloat's first SDR hire outside of North America, heavily involved in growth and GTM testing initiatives
• Achieved 158% of individual SDR quota over 9 months while simultaneously leading peers and supporting new hire onboarding
• Developed and implemented custom SDR frameworks to standardise qualification and outbound strategy across EMEA
• Won XDR of the Year — recognising top global SDR performance across the business
• Acted as the bridge between frontline SDRs and leadership, directly contributing to promotion into the management track