Summary
Overview
Work History
Education
Skills
Hobbies
Timeline
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Tyler Anstey

Summary

Dynamic E-Commerce Marketing Executive with a proven track record at Troy UK, driving a 28% increase in sales and significantly enhancing brand visibility. Expert in digital marketing , data analytics, and campaign optimization, with a strong ability to drive cross-functional team collaboration for optimal results. Recognized for launching award-nominated websites and implementing innovative strategies to maximize business growth and customer engagement.

Overview

8
8
years of professional experience

Work History

E-Commerce Marketing Executive

Troy UK
05.2023 - Current
  • Increased brand awareness by developing and executing innovative marketing campaigns, driving engagement and customer acquisition.
  • Contributed to the development and maintenance of 4 independent trading sites, supporting both B2B and B2C models, ensuring seamless user experience and optimized sales performance.
  • Boosted average monthly sales by 28% for a key member site in 2024 through comprehensive market research, data enrichment, and targeted promotional marketing, outperforming 2023 figures.
  • Proficient in leveraging digital marketing channels , including SEO, email marketing, and social media advertising, to enhance reach, engagement, and campaign ROI.
  • Skilled in data analysis , with a strong command of tools like Google Analytics, using insights to make informed marketing decisions and drive continuous optimization across campaigns.
  • Successfully launched the MOL Tools site in 2023, generating £85k in sales within the first month and earning recognition as a finalist for B2B eCommerce Website of the Year at the 2024 Irish eCommerce Awards.
  • Collaborative team player with experience working cross-functionally with sales, product development, and IT teams to align marketing efforts with business objectives and drive results.
  • Hands-on experience with PIM systems , regularly contributing to the management of product data for a site with over 100k SKUs, ensuring accurate information, seamless integration, and efficient catalog updates across platforms.

Front of House Employee

Mildmay Arms
03.2023 - 06.2023
  • Maintained a clean, welcoming environment for guests, ensuring a positive dining experience and upholding high standards of hygiene and presentation.
  • Thrived in high-pressure situations , delivering exceptional service during peak hours and understaffed shifts, while consistently maintaining service excellence.
  • Delivered exceptional customer service by performing serving, cleaning, and stocking duties to the highest standards, including food delivery, beverage refills, and addressing guest needs to ensure a smooth, efficient, and satisfying dining experience.
  • Proactively learned new tasks and embraced challenges to contribute to the smooth operation of the business, demonstrating flexibility and a strong work ethic.

Electronic Assembly Operative

SPC
02.2023 - 04.2023
  • Adhered to safety protocols to ensure a safe working environment, maintaining compliance with company and industry standards.
  • Increased production efficiency by assembling components quickly and accurately, meeting production targets while minimizing errors.
  • Assembled products to exact specifications , reducing quality issues and ensuring products met high standards.
  • Worked independently to meet product demand, while regularly updating the line manager on progress and any potential issues.
  • Troubleshot and repaired a variety of products for major brands such as Morrison's, Boots, and Sainsbury's, ensuring timely and accurate resolution of issues.
  • Maintained detailed production logs after each product repair, ensuring accurate records and clear communication with relevant departments.

Shift Manager

McDonald's
03.2017 - 02.2023
  • Managed labour and food targets to help achieve company objectives, ensuring optimal staffing levels and operational efficiency during shifts.
  • Utilized strong people management and conflict resolution skills to address customer concerns, ensuring a positive dining experience and customer satisfaction.
  • Trained and developed team members on new policies, procedures, and product offerings, ensuring alignment with company standards and continuous improvement.
  • Delegated tasks effectively to team members based on strengths and operational needs, ensuring smooth shift operations and maximum productivity.
  • Oversaw daily store maintenance , ensuring all equipment was properly maintained and operational, contributing to a safe and efficient work environment.
  • Reported on shift performance by tracking and updating upper management on set targets, discussing improvements, and identifying areas for development in future shifts.
  • Ensured exceptional food quality and customer service by leading the team, monitoring operations, and implementing best practices in food preparation and service delivery.

Education

A-Level - Maths - D

Strode College
Street
07-2019

A-Level - Physics - C

Strode College
Street
07-2019

GCSE - 12 GCSE's A* - B

Huish Episcopi Academy
Langport
07-2016

Skills

  • Branding
  • Sales promotions
  • Presentations
  • Strong time management
  • Analytical Thinking
  • Customer Service-oriented
  • Team Leadership
  • Technical Expertise
  • Communication
  • Digital marketing
  • Website maintenance
  • Data analytics

Hobbies

  • Physics – Passionate about understanding complex systems, which enhances my problem-solving skills and analytical thinking, applicable to data analysis and campaign optimization.
  • Computers & Building Systems – Enthusiast for assembling and troubleshooting computers, which strengthens my technical skills, attention to detail, and ability to work with complex systems and software.
  • Astronomy – Develops patience, precision, and the ability to analyze data, skills that translate well into data-driven decision-making and strategic planning in marketing and e-commerce.
  • Photography – Cultivates creativity, attention to detail, and the ability to assess quality, all of which contribute to effective visual content creation, brand consistency, and customer engagement in digital marketing campaigns.

Timeline

E-Commerce Marketing Executive

Troy UK
05.2023 - Current

Front of House Employee

Mildmay Arms
03.2023 - 06.2023

Electronic Assembly Operative

SPC
02.2023 - 04.2023

Shift Manager

McDonald's
03.2017 - 02.2023

A-Level - Maths - D

Strode College

A-Level - Physics - C

Strode College

GCSE - 12 GCSE's A* - B

Huish Episcopi Academy

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Tyler Anstey