Tyler Anstey
Glastonbury,United Kingdom
Summary
Results-driven E-Commerce Specialist with a proven track record in driving online growth and optimizing digital strategies. Currently managing six EU eCommerce sites at Clarks, contributing to a +1% NTO increase in Q1 through data-driven merchandising, site optimization, and strategic platform management. Previously at Troy UK, spearheaded a 28% sales increase and enhanced brand visibility through innovative digital marketing and award-nominated website launches. Skilled in Algolia, Amplience, Akeneo, and data analytics, with a strong ability to drive cross-functional collaboration and deliver impactful customer experiences.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work History
E-COMMERCE TRADE SPECIALIST
Clarks
Street, Somerset
01.2025 - Current
- Successfully contributed to a +1% increase in Net Trade Online (NTO) for Q1, optimizing site performance and trading strategies.
- Manage and maintain six localized eCommerce websites across the EU, ensuring an optimal customer experience and smooth trading operations.
- Utilize Algolia for advanced search and filtering, enhancing product discoverability and conversion rates.
- Leverage Amplience to manage and optimize digital content, ensuring high-quality visuals and engaging merchandising across all sites.
- Use Akeneo to streamline product data management, ensuring accurate and consistent classification across multiple EU markets.
- Maintain and update the front-end experience to align with trading objectives, promotional campaigns, and seasonal updates.
- Oversee product classifications, rules, and merchandising logic, ensuring seamless product discoverability and category performance.
- Collaborate with cross-functional teams including marketing, UX, and IT to drive enhancements and improve customer journey efficiency.
- Analyze site performance data to make informed merchandising decisions, optimizing conversion rates and revenue growth.
E-COMMERCE MARKETING EXECUTIVE
Troy UK
Exeter, United Kingdom
05.2023 - 01.2025
- Contributed to the development and maintenance of 5 independent trading sites, supporting both B2B and B2C models, ensuring seamless user experience and optimized sales performance
- Boosted average monthly sales by 28% for a key member site in 2024 through comprehensive market research, data enrichment, and targeted promotional marketing, outperforming 2023 figures
- Proficient in leveraging digital marketing channels, including SEO, email marketing, and social media advertising, to enhance reach, engagement, and campaign ROI
- Successfully launched the MOL Tools site in 2023, generating £85k in sales within the first month and earning recognition as a finalist for B2B eCommerce Website of the Year at the 2024 Irish eCommerce Awards
- Hands-on experience with PIM systems, regularly contributing to the management of product data for a site with 100k + SKUs, ensuring accurate information, seamless integration, and efficient catalogue updates across platforms
FRONT OF HOUSE EMPLOYEE
Mildmay Arms
Queen Camel
03.2023 - 06.2023
- Maintained a clean, welcoming environment for guests, ensuring a positive dining experience and upholding high standards of hygiene and presentation
- Thrived in high-pressure situations, delivering exceptional service during peak hours and understaffed shifts, while consistently maintaining service excellence
- Delivered exceptional customer service by performing serving, cleaning, and stocking duties to the highest standards, including food delivery, beverage refills, and addressing guest needs to ensure a smooth, efficient, and satisfying dining experience
- Proactively learned new tasks and embraced challenges to contribute to the smooth operation of the business, demonstrating flexibility and a strong work ethic
ELECTRONIC ASSEMBLY OPERATIVE
SPC
Wincanton
02.2023 - 04.2023
- Adhered to safety protocols to ensure a safe working environment, maintaining compliance with company and industry standards
- Increased production efficiency by assembling components quickly and accurately, meeting production targets while minimizing errors
- Worked independently to meet product demand, while regularly updating the line manager on progress and any potential issues
- Troubleshot and repaired a variety of products for major brands such as Morrison's, Boots, and Sainsbury's, ensuring timely and accurate resolution of issues
- Maintained detailed production logs after each product repair, ensuring accurate records and clear communication with relevant departments
SHIFT MANAGER
McDonald's
Sparkford
03.2017 - 02.2023
- Utilized strong people management and conflict resolution skills to address customer concerns, ensuring a positive dining experience and customer satisfaction
- Trained and developed team members on new policies, procedures, and product offerings, ensuring alignment with company standards and continuous improvement
- Delegated tasks effectively to team members based on strengths and operational needs, ensuring smooth shift operations and maximum productivity
- Oversaw daily store maintenance, ensuring all equipment was properly maintained and operational, contributing to a safe and efficient work environment
- Reported on shift performance by tracking and updating upper management on set targets, discussing improvements, and identifying areas for development in future shifts
- Ensured exceptional food quality and customer service by leading the team, monitoring operations, and implementing best practices in food preparation and service delivery
Education
A-Levels -
Strode College
Street, Somerset 09.2016 - 07.2019
GCSEs -
Huish Episcopi Academy
Langport, Somerset 01.2014 - 07.2016
Skills
- Branding
- Digital marketing analytics
- Presentations
- Strong time management
- Analytical Thinking
- Customer Service-oriented
- Team Leadership
- Technical Expertise
- Communication
- Digital marketing
- Website maintenance
- Data analytics
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Affiliations
- Physics – Passionate about understanding complex systems, which enhances my problem-solving skills and analytical thinking, applicable to data analysis and campaign optimization.
- Computers & Building Systems – Enthusiast for assembling and troubleshooting computers, which strengthens my technical skills, attention to detail, and ability to work with complex systems and software.
- Astronomy – Develops patience, precision, and the ability to analyze data, skills that translate well into data-driven decision-making and strategic planning in marketing and e-commerce.
- Photography – Cultivates creativity, attention to detail, and the ability to assess quality, all of which contribute to effective visual content creation, brand consistency, and customer engagement in digital marketing campaigns.
Timeline
E-COMMERCE TRADE SPECIALIST
Clarks
01.2025 - Current
E-COMMERCE MARKETING EXECUTIVE
Troy UK
05.2023 - 01.2025
FRONT OF HOUSE EMPLOYEE
Mildmay Arms
03.2023 - 06.2023
ELECTRONIC ASSEMBLY OPERATIVE
SPC
02.2023 - 04.2023
SHIFT MANAGER
McDonald's
03.2017 - 02.2023
A-Levels -
Strode College
09.2016 - 07.2019
GCSEs -
Huish Episcopi Academy
01.2014 - 07.2016
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