Summary
Overview
Work History
Education
Skills
Work Preference
Timeline
AssistantManager
Twinkle Sharma

Twinkle Sharma

London

Summary

A seasoned Social Media Influencer with over 7 years of experience in content creation, digital strategy, and community engagement. Proven track record in growing and managing large social media audiences, focusing on self-improvement, fashion, beauty, and lifestyle. Successfully collaborated with global brands like Heavenly Desserts, World Championship of Legends, Bioderma, Prime, Ted Baker, YouTube Shorts, Nivea, Adidas, Logitech, Shein, Ana Luisa, and Alani Nutrition. Possesses strong analytical skills and a deep understanding of current social media trends and platforms. Founder of a UK-based marketing firm, specializing in enhancing the online presence of brands and individuals on TikTok, Instagram, YouTube, and Facebook including Bonzai Restaurant London, Tathasthu Properties UAE, and Tehzeeb London. Academic background in mass communication and luxury brand management, complemented by extensive practical experience. Expert in designing and executing impactful digital marketing campaigns that boost engagement, follower growth, and brand loyalty.

Overview

7
7
years of professional experience

Work History

DELHI
LONDON
- Current
  • Developed and executed content strategies, growing Instagram follower base to 1.7M+ and Snapchat to 1M+, with a strong presence on Facebook, TikTok, and YouTube
  • Managed and curated all content, including images, videos, and written posts
  • Partnered with global, India, and London-based brands for social media campaigns, boosting visibility
  • Created original content and strategies for sponsored promotions, enhancing brand engagement
  • Analyzed performance metrics to refine strategies and improve engagement rates
  • Led influencer collaborations and managed brand partnerships for successful product promotions.

Founder & Social Media Influencer

Twink Media pvt Ltd
05.2017 - Current
  • Spearheaded the planning, ideation, and execution of comprehensive social media strategies across multiple platforms, including Facebook, Instagram, YouTube, and Pinterest
  • Managed and optimized social media accounts, overseeing content creation, scheduling, and performance analytics
  • Developed and implemented strategies that significantly increased follower engagement and brand visibility
  • Maintained an acute awareness of market trends and swiftly adapted strategies to capitalize on emerging opportunities
  • Conducted in-depth reviews of social media analytics to measure campaign success and provided actionable recommendations for continuous improvement
  • Delivered expert guidance on visual content creation, including camera work, editing, and aesthetic design, to enhance audience engagement
  • Successfully proposed and executed marketing strategies for clients in Dubai and the UK, aligning campaigns with brand goals and target demographics
  • Social Media Influencer
  • Skilled at working independently and collaboratively in a team environment.

Marketing Strategist & Influencer

Bonzai Restaurant
LONDON
05.2024 - 08.2024
  • Developed marketing strategies and influencer outreach plans to increase visibility for Bonzai, a newly established restaurant in London
  • Leveraged TwinkMedia’s influencer database to collaborate with fashion, lifestyle, and food influencers, successfully promoting the restaurant and driving customer engagement
  • Created and executed promotional campaigns that included attractive offers and special events, resulting in a significant increase in customer base.

Marketing Strategist

Tathasthu Properties
Dubai
01.2024 - 04.2024
  • Crafted a comprehensive content plan for the next calendar year to enhance Tathastu's brand presence on social media
  • Utilized organic content strategies to grow their client base and improve social media engagement
  • Managed campaign and shoot arrangements using TwinkMedia's extensive network, ensuring seamless execution.

Collaborator & Content Strategist

Tehzeeb
LONDON
08.2023 - 12.2023
  • Partnered with in-house marketing teams to conduct competitor analysis and develop a robust content strategy aimed at outperforming rivals
  • Provided regular trend analysis and insights, ensuring the brand stayed ahead in the market
  • Organized and executed fashion shoots, leveraging my extensive experience and industry connections to produce high-quality content.

Social Worker

Pehchaan NGO
08.2021 - 06.2023
  • Led social media initiatives for the trust, enhancing their online presence and engagement with the community.

Education

M.A - Luxury Brand Management

Birmingham City University

B.A. - Mass Communication

Amity University

Skills

  • Strategic Partnership
  • Entrepreneurial and Innovative
  • Channel Development
  • Google AdWords
  • Team Leadership
  • Business Planning
  • Revenue Generation
  • Contract Negotiation
  • Project Management
  • Strategic Vision
  • Investor Relations
  • Talent Acquisition
  • Team Engagement
  • Performance Assessment
  • Operations Start-Up
  • Client Engagement
  • Process Improvement
  • Business Administration
  • Media Coverage
  • Industry Expertise
  • Mission and Vision
  • Retail Channels
  • Attention to Quality
  • Balanced Work Ethic
  • Photographic Editing
  • Change and Growth Management
  • Mobile Applications
  • AdWords Strategies
  • Social Media Digital Marketing
  • Corporate Strategy and Development
  • Client Representation
  • Strategize Plans
  • Effective Communicator and Public Speaker
  • Video Streaming
  • Approachable and Outgoing
  • Sales Growth
  • Networking

Work Preference

Work Type

Full TimeContract WorkGig Work

Timeline

Marketing Strategist & Influencer

Bonzai Restaurant
05.2024 - 08.2024

Marketing Strategist

Tathasthu Properties
01.2024 - 04.2024

Collaborator & Content Strategist

Tehzeeb
08.2023 - 12.2023

Social Worker

Pehchaan NGO
08.2021 - 06.2023

Founder & Social Media Influencer

Twink Media pvt Ltd
05.2017 - Current

M.A - Luxury Brand Management

Birmingham City University

B.A. - Mass Communication

Amity University

DELHI
- Current

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