Turku Naz Altinay
Copywriter and Digital Marketing Specialist
London,UK
Summary
Successful Copywriter with 6 years of converting casual browsers into loyal customers. Proponent of SEO keyword integration to optimize online click rates. Dedicated to broadening companies' customer bases by enhancing public appeal through clever advertising copy. Results-driven, client-focused service, project management and business-generating content production. Skilled professional with core strengths in leadership and goal alignment across teams and external agencies. Proficient at cultivating and retaining key client relationships and business partnerships.
Overview
10
10
years of professional experience
9
9
years of post-secondary education
4
4
Languages
Work History
Copywriter Collective
London
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
- Improved search result rankings with targeted SEO strategy.
- Improved click conversion rates with strategic creation of online advertisements.
- Produced original, creative content for promotional advertisements and marketing materials.
- Supported client projects from planning to on-time completion of quality deliverables.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Senior Copywriter
Immigration Law
London
01.2022 - Current
- Creating and editing original copy that is accurate, well-researched, and meets client/company needs and deadlines
- Speaking with internal and external parties to learn about their content needs
- Conducting research to formulate ideas or support writing
- Learning about the target audience for copy
- Assisting in other aspects of the creative or research processes to create cohesive, accurate content
- Write compelling content for print, web, product packaging, advertising, and marketing materials
- Produce well-written content that is SEO friendly and optimized for conversion Create compelling ad copy, landing pages, and marketing campaigns
- Write high-quality product descriptions and provide supporting content Collaborate with designers and creative teams
- Work with analysts to ensure messaging is consistent across the company
Content Writer
The Hall
London
03.2021 - Current
- Conducting in-depth research on industry-related topics in order to develop original content
- Developing content for blogs, articles, product descriptions, social media, and the company website
- Assisting the marketing team in developing content for advertising campaigns
- Proofreading content for errors and inconsistencies
- Editing and polishing existing content to improve readability
- Conducting keyword research and using SEO best practices to increase traffic to the company website
- Creating compelling headlines and body copy that will capture the attention of the target audience
- Identifying customers’ needs and recommending new content to address gaps in the company's current content.
Telephone Interpreter
ONCALL Interpreters & Translators
London, England, United Kingdom
07.2021 - 06.2022
- Provided oral interpretations for clients during special events, successfully maintaining pace with native speakers to deliver real-time comprehension.
- Facilitated communication between law enforcement personnel and individuals involved in crimes such as witnesses, persons of interest and suspects.
- Attended training programs to improve professional knowledge and interpretation skills.
- Provided cultural input to speakers to help parties who did not speak similar languages communicate with and understand one another.
- Consulted specialized dictionaries, thesauruses and reference books to identify closest equivalents for nuanced terminology, words and phrases.
- Maintained message content, tone and emotion as closely as possible.
- Conferred with subject matter experts and other colleagues to establish precise understanding of specialized concepts.
Creative Copywriter
London
01.2021 - 06.2022
- Creating contents regarding music genres, albums, bands and musicians Preparing interview questions for interviews with musicians, bands and artists Researching target audiences, including their demographics and behaviors, to create effective marketing campaigns
- Writing original advertising copy for television, radio, print, or online ads Collaborating with art directors and graphic designers to ensure that advertisements are visually appealing and effective
- Conducting surveys and focus groups to test different advertising strategies
- Developing branding strategies, including taglines and slogans, for products or companies
- Identifying new opportunities for growth within an organization by researching industry trends
- Reviewing competitor ads to identify possible areas for improvement in existing products or services
- Reviewing website content to ensure that it is written clearly and concisely Developing advertising campaigns including commercials, brochures, direct mail pieces, and billboards
Translation Project Manager
Linguaphile
London
01.2019 - 06.2022
- Translation management
- Clarify project parameters and negotiate deadlines and rates with partners/clients
- Organize and lead project team
- Establish and maintain excellent relationships with virtual translators and editors globally
- Plan and coordinate resources; calculate resource requirements taking into account the schedule and size of the project; react in a rapid and flexible way to modifications to the schedule or size of the project
- This may include recruitment of translator team and/or logging new jobs and preparing work orders in Workspace
- Assure consistent and timely collaboration and communication among the different teams and to the partner
- Manage the flow of information between all members of the project
- Promote consistent communication with partner organizations, assuring they are kept up to date on progress of project, and seek feedback throughout the process
- Ensure the overall quality of projects and coordinate quality assurance processes
- Analyze, organize, troubleshoot, and solve problems with available resource and in coordination with TWB team
- Manage project finances, and assure project stays within budget
- Perform project close tasks such as: archiving, organizing, conducting, and summarizing post-project reviews
- Synthesize and disseminate learnings to improve best practices in project management, workflows, and related processes
- May serve as ad hoc project manager on projects that require a limited degree of project management
- Performs other tasks as assigned.
Founder
03.2021 - 05.2022
- 3 months) Londra, İngiltere, Birleşik Krallık
- Home of Performance
Copywriter
Inkilap Publishing House
London
01.2020 - 03.2022
- Copywriting for marketing materials of companies in the textile, fashion and arts sector.
Book Translator
IYUNO Media Group
09.2020 - 01.2022
Subtitle Translator
Sentro Yabancı Dil Hizmetleri ve Danışmanlık Ltd. Şti
12.2018 - 09.2021
- (2 years 10 months) Korea
- Subtitle translation of Korean series.
Consecutive Translator
İKİLEM
Izmir
09.2017 - 09.2021
- Consecutive Translation in different projects.
Book Translator
Sweden AB
İzmir
05.2020 - 09.2020
Remote Translator
Yörsan
İzmir
02.2017 - 09.2020
Consecutive Interpreter
Susurluk
06.2018 - 06.2018
- Project based consecutive translation for the technicians
English Teacher
Hacettepe Akademi, Karşıyaka, JTI, Japan Tobacco International
03.2017 - 06.2018
Consecutive Translator
Torbali Mah
İzmir
04.2018 - 05.2018
- Project-based consecutive translation for the SCADA training
Apple Online Store Advisor
Teleperformance
Athens
08.2016 - 04.2017
Translator
Ankara University
Istanbul
04.2016 - 02.2017
English Lecturer
09.2014 - 02.2015
Education
Bachelor's degree - American Culture and Literature
Ege University
01.2009 - 01.2014
Master's degree - Comparative International Relations
Ankara University
01.2014 - 01.2016
Bachelor's degree - American Culture and Literature
Universidade do Porto
01.2013 - 01.2014
English as a Second or Foreign Language/ ESL Language Instructor - undefined
Ege University
01.2015 - 01.2016
Skills
Exceptional copywriter
Team contribution
Marketing communications expertise
Marketing and advertising strategies
Editing and review
Unique content creation
Articulate communications
Brand messaging
Email Marketing
Social Media Content
SEO
Content Generation
Corporate Communications
Content Strategy
Marketing Communications
Accomplishments
- Training on European Union Motaword Certificate of Achievement TESOL
- Ollang Mindset Training
- Translating for International Development
- Publications
- Insanity in Ginsberg's and Epstein's Howl from a Foucauldian Point of View
- Cloud Nine ve Türkiye'de Cinsiyet Politikaları
- Amatörler için Psikanaliz Bilinçdışı
- Naz Altinay
- Copywriter /CIOL Member and Chartered Linguist/English - Turkish Interpreter/Translator/Content Writer/Proofreader/Editor/Book Translator/ESOL Teacher
- London, England, United Kingdom
- Summary
- Copywriting in English and Turkish
- Translation (Turkish English): technical, medical, financial, academic, legal, marketing, subtitling
- Interpreting (Turkish English): consecutive, court
- Editing: proofreading, technical
- Writing: web, academic, copy
- EFL instruction
- CIOL Member
- Book Translator
- What are my areas of specialty?
- Law, Official documents, Professional communication, Technical, Finance, Cinema & TV, Academia, Web content, Promotional materials
- Who have I worked for?
- Giorgio Armani
- Akbank
- Abalioglu
- Buyukharf Press
- Altikirkbes Press
- TCDD (Turkish State Railways)
- Ege University
- Turkish Ministry of Tourism & Culture
- Inkilap Press
- DHL
- JTI (Japanese Tobacco International)
Affiliations
CIOL (Chartered Institute of Linguists) Member
Society of Authors Member
Northwest Translators Network Member
Timeline
Senior Copywriter
Immigration Law
01.2022 - Current
Telephone Interpreter
ONCALL Interpreters & Translators
07.2021 - 06.2022
Content Writer
The Hall
03.2021 - Current
Founder
03.2021 - 05.2022
Creative Copywriter
01.2021 - 06.2022
Book Translator
IYUNO Media Group
09.2020 - 01.2022
Book Translator
Sweden AB
05.2020 - 09.2020
Copywriter
Inkilap Publishing House
01.2020 - 03.2022
Translation Project Manager
Linguaphile
01.2019 - 06.2022
Subtitle Translator
Sentro Yabancı Dil Hizmetleri ve Danışmanlık Ltd. Şti
12.2018 - 09.2021
Consecutive Interpreter
Susurluk
06.2018 - 06.2018
Consecutive Translator
Torbali Mah
04.2018 - 05.2018
Consecutive Translator
İKİLEM
09.2017 - 09.2021
English Teacher
Hacettepe Akademi, Karşıyaka, JTI, Japan Tobacco International
03.2017 - 06.2018
Remote Translator
Yörsan
02.2017 - 09.2020
Apple Online Store Advisor
Teleperformance
08.2016 - 04.2017
Translator
Ankara University
04.2016 - 02.2017
English as a Second or Foreign Language/ ESL Language Instructor - undefined
Ege University
01.2015 - 01.2016
English Lecturer
09.2014 - 02.2015
Master's degree - Comparative International Relations
Ankara University
01.2014 - 01.2016
Bachelor's degree - American Culture and Literature
Universidade do Porto
01.2013 - 01.2014
Bachelor's degree - American Culture and Literature
Ege University
01.2009 - 01.2014