Tulika Nair
Liverpool,UK
Summary
A skilled digital marketing and social media specialist with expertise in platforms such as Instagram, Facebook, LinkedIn, and TikTok. Proficient in CRM systems like Salesforce and HubSpot, leveraging customer data to enhance marketing strategies. Demonstrates strong capabilities in data analysis and reporting using Microsoft Excel and Google Sheets, alongside marketing analytics tools like Google Analytics for campaign performance tracking. Adept at market research and competitive analysis, with a talent for presentation and design using PowerPoint and Canva. Committed to improving customer experience and providing sales support while effectively coordinating stakeholder communication.
Visionary with knack for strategic thinking and creative problem-solving. Possesses strong communication and market analysis skills, alongside deep understanding of consumer behaviour. Poised to drive brand growth and foster meaningful customer connections.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work history
Customer Service & Brand Advisor
Sensee, UK
10.2025 - 01.2026
- Delivered exceptional customer service in a full-time, fast-paced environment, representing partner brands with professionalism and consistency.
- Managed high volumes of customer interactions via phone, email, and live chat, maintaining a focus on positive brand image and customer loyalty.
- Gathered and analyzed customer feedback to support marketing and product improvement strategies.
- Promoted products and services through clear communication and targeted recommendations aligned with customer needs.
- Collaborated with team leaders to refine messaging and improve customer engagement across multiple channels.
Room Leader (Preschool)
Spring Park Nursery
Liverpool
02.2024 - 10.2025
- Managed daily operations while ensuring compliance with safeguarding policies and maintaining high care standards.
- Collaborated with a multidisciplinary team to plan and execute activities, fostering teamwork and shared goals.
- Designed data-driven performance evaluations to document progress and identify areas for improvement.
- Strengthened stakeholder engagement by maintaining open communication channels with parents, caregivers, and local communities.
- Organized initiatives to drive collaboration, aligning efforts with organizational objectives.
Marketing & Customer Engagement Assistant
Liverpool FC Stadium
Liverpool
01.2023 - 01.2024
- Supported brand marketing efforts by engaging directly with diverse customer segments, promoting club merchandise and enhancing fan experience.
- Collected and analyzed customer feedback to identify purchasing trends and inform product display and promotional strategies.
- Ensured consistent brand presentation and messaging across retail touchpoints to reinforce Liverpool FC’s image and values.
- Collaborated with operations and merchandising teams to optimize in-store layout and drive sales through improved product visibility.
- Managed POS transactions with accuracy and professionalism, contributing to a seamless customer journey and increased satisfaction.
Public Relations Officer
Prime International School
Jamnagar
08.2019 - 08.2022
- Led communication strategies that drove a 30% increase in engagement with stakeholders over two years.
- Conducted market research and analyzed data to inform decision-making and develop impactful campaigns.
- Coordinated cross-functional teams to create tailored marketing initiatives that aligned with organizational goals.
- Enhanced visibility through targeted communication strategies across multiple channels, resulting in a significant rise in community participation.
- Acted as a key liaison between stakeholders, fostering relationships that supported long-term organizational success.
Education
MSc - International Business
University of Liverpool
Liverpool, UK 09.2022 - 12.2023
Master of Commerce - undefined
Saurashtra University
Jamnagar, India 06.2019 - 08.2021
Bachelor of Commerce - undefined
Saurashtra University
Jamnagar, India 06.2016 - 08.2018
Skills
- Customer Engagement & Retention
- Brand Promotion & Marketing Campaigns
- Market Research & Data Analysis
- Social Media Management
- CRM Systems (HubSpot, Salesforce)
- Google Analytics & Canva
- POS & Transaction Management
- Stakeholder & Client Communication
- Team Leadership & Collaboration
- Microsoft Office & Google Workspace
- Market research
- Product positioning
- Data analytics
- Time efficiency
- Communication proficiency
- Public speaking
- Financial reporting
References
Available on request.
Languages
Malayalam
Native
English
Advanced
C1
Gujarati
Proficient
C2
Hindi
Advanced
C1
Projects
Customer Experience Optimization Project
• Analyzed customer feedback and communication data to identify service gaps and improve engagement strategies, resulting in higher satisfaction and retention rates.
• Collaborated with cross-functional teams to enhance messaging consistency across digital and in person touchpoints.
Brand Engagement & Promotional Campaign
• Designed and executed an in-store promotional campaign to boost merchandise visibility and strengthen brand identity.
• Utilized customer insights to tailor product recommendations and promotional materials, increasing overall sales and engagement.
Community Relations & Stakeholder Communication Initiative
• Led community-driven outreach programs that fostered stronger relationships between the organization, families, and local stakeholders.
• Developed communication materials that aligned with brand values and improved participation in school and community events.
Digital Presence Enhancement Strategy
• Analyzed social media engagement metrics and CRM data to refine digital content strategies and drive audience growth.
• Collaborated with marketing teams to ensure cohesive online branding and targeted outreach across multiple platforms.
References
References available upon request.
Timeline
Customer Service & Brand Advisor
Sensee, UK
10.2025 - 01.2026
Room Leader (Preschool)
Spring Park Nursery
02.2024 - 10.2025
Marketing & Customer Engagement Assistant
Liverpool FC Stadium
01.2023 - 01.2024
MSc - International Business
University of Liverpool
09.2022 - 12.2023
Public Relations Officer
Prime International School
08.2019 - 08.2022
Master of Commerce - undefined
Saurashtra University
06.2019 - 08.2021
Bachelor of Commerce - undefined
Saurashtra University
06.2016 - 08.2018