TRUC LY NGUYEN

I am Truc Ly Nguyen. I am now studying MSc International Marketing at Sheffield Hallam University (SHU), in Sheffield, South Yorthshire as I am keen on business management and marketing sectors. I wish to develop myself in terms of the necessary knowledge and ability to have effective competition within the domestic labour markets as well as international ones. I am always willing to learn and study new knowledge and experience and have been considered being an active, self-motivated, and highly adaptable student.

• Entrepreneurial Marketing and Innovation (Distinction): identify, evaluate and articulate new opportunities for marketing innovations; suggest strategic decisions involved in commercializing an innovation idea
• International Consumer Behaviour (Pass): understand the principles and concepts of consumer behaviour in the international/ cross-cultural context
• International Consultancy Project (Merit): work directly Bullion - a chocolate company in the UK - on a specific live project and suggest strategy for the company to enter New York market
• Global Brand Management (progressing): manage brands effectively across an international setting
• Marketing Decision Making (progressing): predict the future of Shopee B2B business and choose a clear strategic direction for it
• Relationship Marketing (progressing): understand the concepts of Relationship Marketing and evaluate the combination with Traditional Marketing in the case of Coca Cola
• Understanding Markets (progressing): in Mark Strat simulation, I work for Marketing Department and make strategy decision and evaluate this approach helps the company grow.