Tristan Alden
Market Harborough,Leicestershire
Summary
Exceptionally driven sales leader and revenue builder with over 13 years of consistent, top-performing experience in software sales. Launched Sourcescrub's first European office in October 22, leading the region to 247% growth, from $1.7M to $4.2M ARR.
Previously served as Head of EMEA Sales at Evotix, scaling the team from 2 to 7 and delivering 104% of a £2.7M revenue team target. Recognised as the top global performer at Evotix for both FY20 and FY21.
Overview
8
8
years of professional experience
Work history
VP Sales - EMEA
Sourcescrub
London
2025.01 - Current
- Scaled EMEA revenue from $1.7M to $4.2M ARR and expanded the customer base from 35 to 110 accounts within two years of launching the region
- Grew the EMEA team from 4 to 7, maintaining consistent year-over-year target attainment
- Introduced and operationalised new AI-driven tools (Nooks, Actively) to boost BDR productivity from 15 to 18 qualified meetings/month
- Embedded a Challenger-based sales methodology across the region, contributing to a 22% improvement in win rates
- Launched strategic partnerships generating over $500K in referred revenue since FY24
Senior Sales Director - EMEA
Sourcescrub
London, London
2022.09 - 2024.12
- Launched GTM strategy for EMEA in a coehesive Marketing & Sales approach to generate circa $1 million pipeline within first 3 months
- Coached and developed 2 BDR's and 1 account manager, all of whom were new to the Fintech industry
- Increased ARR by 40%+ in first 7 months whilst penetrating net new countries to SourceScrub including Denmark, Belgium and Netherlands
Head of Sales
EVOTIX
2021.03 - 2022.09
- FY22 delivered 104% vs target which comprised of predominantly new business
- Responsible for new business and upsell teams
- New business team delivered in excess of £2M ARR in first year as HOS
- Team started with 2 people in March 2021 and onboarded 5 more sellers in 6 months
- 4 of 7 surpassed annual quota
- Promoted and onboarded 3 BDR's who are all now successfully selling
- Strategically developed new approach to upsell and expansion for FY23
Business Development Manager
EVOTIX (SHE Software)
, UK
2018.07 - 2021.02
- Business Development Manager for EVOTIX in EMEA region, selling their SaaS solution Assure, targeted on net new clients ranging from 500 employees to enterprise level.
FY2021 Performance:
- £1.195 million ARR delivered YTD vs annual target of £600k ARR
- Awarded colleague of the quarter for delivering 62% of new business revenue for EVOTIX globally in Q1
FY2020 Performance:
- £1,896,850 total contract value delivered vs £1.5 million target (126%)
- Largest deal secured at £338k
- Highest performing new business sales person globally
Channel Sales Manager
Sage
Newcastle
2017.07 - 2018.06
- Channel Sales Manager for Sage's ERP Resellers
- £637,572 revenue vs £567,468 target (112.5%)
Education
Bachelor of Arts - Sociology
The University of Leicester
2012
Skills
- Passionate about sales and continuous improvement
- Exceptional rapport building
- Strategic sales leader
- Experienced in developing sales talent
- Coaching first managerial approach
- Board level exposure with PE investors
Timeline
VP Sales - EMEA
Sourcescrub
2025.01 - Current
Senior Sales Director - EMEA
Sourcescrub
2022.09 - 2024.12
Head of Sales
EVOTIX
2021.03 - 2022.09
Business Development Manager
EVOTIX (SHE Software)
2018.07 - 2021.02
Channel Sales Manager
Sage
2017.07 - 2018.06
Bachelor of Arts - Sociology
The University of Leicester