Tristan Alden

• Scaled EMEA revenue from $1.7M to $4.2M ARR and expanded the customer base from 35 to 110 accounts within two years of launching the region
• Grew the EMEA team from 4 to 7, maintaining consistent year-over-year target attainment
• Introduced and operationalised new AI-driven tools (Nooks, Actively) to boost BDR productivity from 15 to 18 qualified meetings/month
• Embedded a Challenger-based sales methodology across the region, contributing to a 22% improvement in win rates
• Launched strategic partnerships generating over $500K in referred revenue since FY24

• Launched GTM strategy for EMEA in a coehesive Marketing & Sales approach to generate circa $1 million pipeline within first 3 months
• Coached and developed 2 BDR's and 1 account manager, all of whom were new to the Fintech industry
• Increased ARR by 40%+ in first 7 months whilst penetrating net new countries to SourceScrub including Denmark, Belgium and Netherlands

• FY22 delivered 104% vs target which comprised of predominantly new business
• Responsible for new business and upsell teams
• New business team delivered in excess of £2M ARR in first year as HOS
• Team started with 2 people in March 2021 and onboarded 5 more sellers in 6 months
• 4 of 7 surpassed annual quota
• Promoted and onboarded 3 BDR's who are all now successfully selling
• Strategically developed new approach to upsell and expansion for FY23

• Business Development Manager for EVOTIX in EMEA region, selling their SaaS solution Assure, targeted on net new clients ranging from 500 employees to enterprise level.

FY2021 Performance:

• £1.195 million ARR delivered YTD vs annual target of £600k ARR
• Awarded colleague of the quarter for delivering 62% of new business revenue for EVOTIX globally in Q1

FY2020 Performance:

• £1,896,850 total contract value delivered vs £1.5 million target (126%)
• Largest deal secured at £338k
• Highest performing new business sales person globally

• Channel Sales Manager for Sage's ERP Resellers
• £637,572 revenue vs £567,468 target (112.5%)