Travis Adams
Bicester,Oxford
Summary
Strategic GTM Leader with over a decade of experience engineering pipeline engines. Having held senior leadership roles at Salesloft, I possess unique mastery of the AI-driven frameworks and sales engagement tech stacks required for modern revenue generation.
I specialize in aligning Marketing, Partnerships, Enablement and Sales to build and execute pipeline generation programs. My expertise spans managing high-performing SDR teams and building enterprise frameworks that optimise conversion. I am a process-driven leader committed to leveraging AI-augmented outreach to drive predictable, scalable growth.
Overview
15
15
years of professional experience
2007
2007
years of post-secondary education
Work history
Snr Sales Program Manager
Salesloft
London
- 2026.02
- Orchestrate EMEA strategic initiatives, driving a 40% YoY pipeline increase across Mid-Market and Enterprise segments.
- Engineered sales frameworks that doubled performance, achieving a +100% Closed/Won conversion rate YoY.
- Align cross-functional stakeholders (RevOps, Marketing, Sales) to standardize regional processes and optimize conversion metrics.
- Develop tailored solutions for complex business challenges, reducing friction in the high-value enterprise sales cycle.
- Govern regional program adoption, ensuring 100% alignment with global revenue goals and localized market nuances.
Senior Manager, Business Development
Salesloft
London
2022.08 - 2025.02
- Driving strategic business development initiatives to expand Salesloft's footprint in the Mid and Enterprise markets.
- +100% closed/won conversion YoY. +40% total pipe gen YoY.
- Coordinated with internal stakeholders to ensure process adoptions and maximise conversion metrics.
- Collaborating internally to develop tailored solutions addressing complex business challenges.
- Executing strategies to ensure increased pipeline and closed won conversion.
Head of Sales Development EMEA
Aforza
London
2021.09 - 2022.04
- Led a team of SDRs in achieving pipeline growth for a Salesforce partner targeting the consumer goods market.
- Developed long-term strategies to manage complex sales cycles, achieving a significant increase in lead-to-opportunity conversion rates.
- Collaborated with cross-functional teams to align sales strategies business needs.
BDR Manager EMEA
Trintech
London
2019.12 - 2021.09
- Directed a team, targeting financial leaders in enterprises exceeding $750M annual revenue.
- Delivered a 25% increase in qualified leads by optimizing outreach strategies.
- Facilitated training programs focused on engaging enterprise and NHS decision-makers.
Sales Manager
Coorpacademy
London
2018.10 - 2019.12
- Secured partnerships with mid-to-large enterprises, focusing on learning and development needs.
- Represented the company at industry-leading events, contributing to a 20% revenue boost.
Senior Business Development Manager
Job Today
London
2017.04 - 2018.10
- Cultivated relationships with high-profile hospitality clients, including Marriott and SSP.
- Increased client portfolio value by 15% through tailored enterprise solutions.
Key Account Manager
Totaljobs Group
London
2011.02 - 2017.04
- Managed high-value accounts such as Huawei and Gail's Bakery.
- Exceeded sales targets by 20% annually through innovative account management strategies.
Education
BSc - Sports, Health, Exercise, and Nutrition
Leeds University
LeedsSkills
- Top of funnel team leadership
- Cross functional collaboration
- Multi-Channel GTM Programming
- Data Analysis and KPI Architecture
- Team Enablement
- AI-Augmented Pipeline Orchestration
Websites
Timeline
Senior Manager, Business Development
Salesloft
2022.08 - 2025.02
Head of Sales Development EMEA
Aforza
2021.09 - 2022.04
BDR Manager EMEA
Trintech
2019.12 - 2021.09
Sales Manager
Coorpacademy
2018.10 - 2019.12
Senior Business Development Manager
Job Today
2017.04 - 2018.10
Key Account Manager
Totaljobs Group
2011.02 - 2017.04
Snr Sales Program Manager
Salesloft
- 2026.02
BSc - Sports, Health, Exercise, and Nutrition
Leeds University