Summary
Overview
Work history
Education
Skills
Interests
Timeline
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TRACY CLENSHAW

TRACY CLENSHAW

SALE,CHESHIRE

Summary

Highly motivated leader in commercial, partnerships and overall business-management. Proven track record of commercial results, business improvement and consistently exceeding performance OKR's/KPIs through a tireless work ethic. Outstanding relationship-building with exceptional negotiating, sales and marketing abilities. Adept in growing company reputation and profits through innovative campaign strategy. Energetic and positive personality.

Overview

26
26
years of professional experience

Work history

Director, Commercial & Supply

Cruise 1st - Sunshine Cruise Holidays Limited
Salford Quays
03.2022 - Current
  • Developed strategic partnerships to accelerate and support growth with meticulous planning.
  • Managed daily product & commercial operations by overseeing financials and key performance indicators.
  • Negotiated with suppliers to achieve the best possible commercial terms and achieve growth
  • Increased commercial performance YOY by 25%
  • Strategised long-term business needs
  • Provided data insights, through tracking, measuring and analysing commercial and business metrics whilst achieving OKR's and KPIs
  • Align and collaborate with key stakeholders whilst managing expenditures including financial goals, budgets, EBITDA, and managing the commercial P&L
  • Supported marketing strategy and advertising initiatives that built brand awareness and reputation.

Head of Commercial

Cruise 1st - Sunshine Cruise Holidays Limited
01.2017 - 03.2022
  • Lead Cruise1st as part of the management team to become one of the market leading OTA's selling cruise holidays, (both before and during its acquisition to the Dreamline's GmbH group)
  • Achieved successful partnerships with business partners whilst delivering annual passenger and profit projections
  • Developed the successful commercial, sales & marketing plan
  • Monitored KPI's alongside the sales and marketing teams to improve performance, ROI/ROAS and to ensure the company's commercial and business plan are reached.

Direct Marketing Manager

Cruise 1st Sunshine Cruise Holidays Limited
07.2011 - 01.2017
  • Strengthened product branding initiatives by developing communication campaigns, promotional materials and led market intelligence information to maximise outreach
  • Built and developed successful targeted offline lead generation programmes including direct mail, press, TV, media and public relations marketing campaigns.

Business Development Manager

Carnival Cruise Lines & Holland America Line
05.2003 - 02.2010
  • Drove business development, by managing key account relationships
  • Leveraged expertise and training to develop effective business plans, achieve profitability goals and grow business and customer retention
  • Delivered sustainable, profitable sales growth against targets with key accounts.

Sales Executive

North America Travel Service
03.1997 - 05.2003
  • Managed customer meetings, sales calls with travel partners and general account management tasks.

Education

Neale Wade Community College

Skills

  • Commercial leadership
  • Results driven
  • Business & strategic planning
  • Sales & marketing strategies
  • Data insights and analysis
  • Partnerships & customer success

Interests

My Family (I have a teenager and a tween) long walks with my beautiful Cocker Spaniel Baillie Button and travelling to exotic faraway places whenever I get the opportunity.

Timeline

Director, Commercial & Supply

Cruise 1st - Sunshine Cruise Holidays Limited
03.2022 - Current

Head of Commercial

Cruise 1st - Sunshine Cruise Holidays Limited
01.2017 - 03.2022

Direct Marketing Manager

Cruise 1st Sunshine Cruise Holidays Limited
07.2011 - 01.2017

Business Development Manager

Carnival Cruise Lines & Holland America Line
05.2003 - 02.2010

Sales Executive

North America Travel Service
03.1997 - 05.2003

Neale Wade Community College

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TRACY CLENSHAW