Summary
Overview
Work history
Education
Skills
Affiliations
Timeline
Generic

Tracey Ridley

Sunderland

Summary

Accomplished professional with expertise in sales strategy development, cost control measures, and crisis management. Demonstrates strong leadership excellence through effective team supervision and employee training, ensuring high standards of customer service delivery and performance monitoring. Skilled in strategic planning and regional marketing strategy, with a focus on ethical conduct and accountability. Committed to enhancing employee retention and achieving area sales reporting goals. Aspires to leverage risk assessment capabilities to drive organisational success.

Overview

38
38
years of professional experience
5
5
years of post-secondary education

Work history

Area manager

Heron Foods
Sunderland
01.2019 - 04.2025
  • Liaised regularly with senior management to discuss operational updates and improvements.
  • Supervised daily store operations, ensuring optimal customer service delivery.
  • Developed robust sales strategies to maximise revenue generation.
  • Implemented cost-effective measures, resulting in significant savings for the company.
  • Handled crisis situations promptly and efficiently, minimising potential risk or damage.
  • Promoted a positive work environment which increased employee retention rate.
  • Trained members of the team for improved overall productivity.

Profit protection revenue manager

Heron Foods
Sunderland
01.2009 - 01.2019
  • Enhanced corporate profitability with strategic cost-saving initiatives.
  • Executed timely audits of financial operations to identify discrepancies early, preventing substantial losses.
  • Orchestrated successful negotiations with vendors for favourable terms, contributing to reduced costs.
  • Achieved increased profitability with a rigorous focus on cost control measures.
  • Conducted comprehensive risk assessments, mitigating potential losses.
  • Improved bottom-line results through diligent monitoring of revenue streams and expenditure.

Store manager

Heron Foods
Sunderland
01.1999 - 01.2009
  • Led training sessions for new employees, equipping them with necessary skills and knowledge.
  • Boosted store's reputation for excellence through meticulous upkeep, product presentation and customer service.
  • Upheld health and safety regulations within the premises to ensure a safe shopping environment.
  • Handled cash transactions accurately, minimising financial discrepancies at the till.
  • Maintained an organised stock room for easy accessibility of goods.
  • Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
  • Collaborated with upper management in strategic planning, contributing valuable insights from ground level operations.

Store assistant

Heron Foods
Sunderland
01.1987 - 01.1999
  • Improved product availability by effectively restocking shelves.
  • Packed purchased goods carefully, preventing potential damage.
  • Increased sales through suggestive selling techniques.
  • Received deliveries timely, ensuring rapid shelf restocking.

Education

GCSEs - Maths and English

St Anthony's Girls' Catholic Academy
Sunderland
09.1982 - 09.1987

Skills

  • Sales strategy development
  • Cost control measures
  • Crisis management
  • Risk assessment
  • Employee training
  • Team supervision
  • Customer service delivery
  • Performance monitoring
  • Strategic planning
  • Employee retention
  • Regional marketing strategy
  • Ethical conduct
  • Accountability and responsibility
  • Area sales reporting
  • Leadership excellence

Affiliations

  • dog walking
  • spending quality time with friends and family

Timeline

Area manager

Heron Foods
01.2019 - 04.2025

Profit protection revenue manager

Heron Foods
01.2009 - 01.2019

Store manager

Heron Foods
01.1999 - 01.2009

Store assistant

Heron Foods
01.1987 - 01.1999

GCSEs - Maths and English

St Anthony's Girls' Catholic Academy
09.1982 - 09.1987

Similar Profiles

Create profile
Tracey Ridley