Tony O'Connor
Reading,Berkshire
Summary
Results-oriented Digital Product Leader with over 10 years of experience driving product vision and execution for consumer-facing digital platforms. Expertise in defining product roadmaps across web, mobile, and multichannel touchpoints to align strategy with business objectives and user experience. Experience in building and scaling high-performing teams, delivering measurable results in engagement and retention. Seeking to leverage leadership and product management skills as Head of Digital Product.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Product Lead
Pulselive Innovations Ltd
London
2022.07 - Current
- Product lead for 5 high profile clients responsible for creating and executing product roadmaps which deliver entirely new products and compelling features to achieve key objectives.
- Launched the new WTA website using customer insights to optimise key user journeys and align with strategic business goals resulting in amazing feedback from customers and senior stakeholders up to CEO.
- Delivered a new membership proposition for the Women's Tennis Association (WTA), expanding the addressable audience from ~60K to ~250K in 6 months and enhancing fan engagement.
- Led product discovery and end-to-end delivery of new Website and App for Formula E, significantly increasing audience reach.
- Launched exclusive membership features for Formula E to drive ongoing fan engagement and strengthen the digital product ecosystem.
- Defined and delivered whitelabel Website and App solutions for World Rugby, reducing costs and improving scalability across global tournaments.
Senior Digital Product Owner
Metro Bank PLC
London
2018.10 - 2022.06
- Accountable for Metro Bank's Web and Mobile account opening journeys, balancing sales targets, customer experience, and real-time KYC controls.
- Defined product vision and roadmap to increase sales, improve efficiency and experience, and manage regulatory, conduct, and financial crime risks.
- Led delivery of Metro Bank's Personal Account online onboarding journey, integrating internal systems with third-party solutions for a real-time, best-in-class experience.
- Used data-driven insights to improve customer experience, increasing account opening conversion by 7% within 9 months.
- Boosted digital account openings from ~100 to ~170 per day through continuous product releases.
- Built and embedded a full-stack Agile scrum team, enabling CI/CD across digital products to meet critical business goals.
- Founded a Product Owner community of practice to standardise Agile principles and elevate product team performance.
Senior Digital Product Owner
Nationwide Building Society
Swindon
2016.07 - 2018.04
- Responsible for the commercial performance, customer experience, and risk profile of Digital Products used by millions (Website, Online Banking, Banking App, POS systems). Business sponsor for Nationwide's Strategic Originations programme, delivering the first end-to-end, real-time account opening capability for the organisation.
- Developed a prioritisation process across multiple feature teams, balancing business needs with delivery timelines, enabling the MVP to be delivered 3 months ahead of schedule for customer testing.
- Led an Agile team to drive continuous improvements post-MVP, boosting sales performance and scaling the operating model across the Digital community to enhance the pace and quality of change.
Skills
- Product Management
- Leadership
- Relationship building
- Strategic planning and roadmap development
- Performance optimisation
- Cross-functional collaboration
- Agile methodologies
- Communication skills
- Calm under pressure
More About Me
I am a father to my two daughters Ada and Leni, which keeps me very busy and extremely happy. I am hugely passionate about personal development, growth and wellness and as a qualified coach I work with individuals to help them realise their potential and achieve their goals.
I thrive on challenging myself physically and mentally and seek learning opportunities to complete demanding challenges which push me out of my comfort zone. I have had a lifelong passion for keeping fit and am a keen gym-goer, runner, and footballer.
Certification
- International Coaching Federation (ICF) accredited Coach
Timeline
Product Lead
Pulselive Innovations Ltd
2022.07 - Current
Senior Digital Product Owner
Metro Bank PLC
2018.10 - 2022.06
Senior Digital Product Owner
Nationwide Building Society
2016.07 - 2018.04