Summary
Overview
Work history
Education
Skills
Timeline
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Tony Neville

Liverpool

Summary

Dynamic sales leader with 15+ years' experience scaling SaaS and tech businesses, building high-performing sales teams, and delivering multimillion-pound revenue growth across the UK and Europe. Proven record of accelerating start-ups from launch to IPO, driving customer acquisition, and leading from the front to consistently exceed targets. Specialist in SaaS and e-commerce, with expertise in strategic sales execution, leadership, and business transformation.

Overview

16
16
years of professional experience

Work history

Regional Manager

ASSA Abloy UK
Willenhall
09.2023 - Current
  • Consistently exceeding sales and profit targets, generating over £1.75m revenue in 2024.
  • Ranked top Regional Manager across UK & Ireland in first year within the architectural ironmongery sector.
  • Expanded customer base and promoted Exidor and Mul-T-Lock brand, securing and growing key accounts in a competitive market.

Head of Sales

OrderYOYO UK
Manchester
02.2016 - 06.2023
  • Led sales team to become Europe's leading SaaS-based white-label platform for independent restaurants
  • First UK employee; established and scaled national sales team for Europe's largest food delivery market.
  • Recruited and onboarded 9,000+ restaurant partners, achieving market leadership in white-label SaaS ordering platforms.
  • Built and managed 30+ field sales reps and 10+ telesales staff, creating culture of accountability and performance.
  • Designed and executed reward programmes, training, and CRM-driven performance tracking to maximise profitability.
  • Helped grow business from start-up to IPO within five years.

Head of Sales

Dipstix UK
Liverpool
01.2013 - 01.2015
  • Launched online platform enabling motorists to compare service/repair quotes, securing 1,200+ garages nationwide.
  • Introduced industry-first financing product for emergency repairs, improving customer retention and experience.
  • Built and led team of 15 sales staff, driving productivity and new business growth.
  • Optimised business growth by establishing collaborative partnerships with service providers and third-party groups (The AA and RAC)


Regional Sales Manager

Just Eat UK
Borehamwood
01.2010 - 01.2013
  • Coached and developed 8 BDMs, transforming role into hybrid sales/account management function.
  • Drove subscription revenue by up to 200% per new restaurant, adding £1m incremental revenue in 2012 through new pricing models.
  • Achieved top performer status (North region) in 27 of 30 months, with sustained overachievement.
  • Expanded UK restaurant network from 3,000 to 17,000+, driving exponential growth during pivotal market shift.

Education

Bachelor of Arts - Organisation and Management Studies

Edge Hill University
Ormskirk

Skills

  • SaaS & Tech Sales Leadership
  • Scaling Start-Ups & New Market Entry
  • Strategic Sales Planning & Execution
  • Business Development & Customer Acquisition
  • Revenue Growth & P&L Responsibility
  • CRM & Data-Driven Sales Management
  • Team Building, Coaching & Leadership

Timeline

Regional Manager

ASSA Abloy UK
09.2023 - Current

Head of Sales

OrderYOYO UK
02.2016 - 06.2023

Head of Sales

Dipstix UK
01.2013 - 01.2015

Regional Sales Manager

Just Eat UK
01.2010 - 01.2013

Bachelor of Arts - Organisation and Management Studies

Edge Hill University

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