Tony Morris
Peterston-super-Ely,Vale of Glamorgan
Summary
Accomplished professional with extensive expertise in strategic leadership and people management, specialising in financial services and collections. Demonstrates proficiency in FCA, TCF, AML, fraud, and CIFAS compliance, alongside risk and operations management. Proven track record in business growth and turnaround strategy, recruitment, training, and team development. Adept at client relationship management with advanced skills in Microsoft Office Suite, CRM systems, and AI platforms such as ChatGPT. Committed to driving sales growth through innovative strategies while maintaining board-level communication and risk management proficiency. Career goals include leveraging industry knowledge to foster business development and enhance customer service excellence.
Overview
41
41
years of professional experience
2010
2010
years of post-secondary education
Work history
Stud Director
Endless Acres Stud
Cardiff
05.2020 - 09.2025
- Founded and managed a horse breeding business under the BHA flat code.
- Successfully bred 19 individual winners, including a Royal Ascot runner-up (2017).
- Oversaw operations, compliance, and financial management of the stud.
Collections Manager
Opel/Vauxhall Finance PLC
Cardiff
06.2017 - 05.2020
- Directed UK & Sweden collections activity: fraud, trace, early/late collections, debt sales.
- Managed 52 FTE across three teams, collecting £70m annually from a £2.2bn portfolio.
- Implemented FMEA tools for long-term process improvements.
- Enhanced efficiency and delivered £2m provision savings.
- Led recruitment and training.
General Manager, Operations
EEN
Cowbridge
07.2013 - 10.2015
- Drove business growth, securing contracts across the UK paper industry.
- Built customer relationships, negotiated contracts, and closed new business.
- Restructured teams and streamlined operations.
- Evaluated units, eliminating non-profitable work.
Head of Collections / Risk & Divisional Director
Dunraven Finance Ltd
Nationwide
03.2008 - 10.2012
- Established a call centre telesales function, achieving £1.5m sales in six months.
- Built a field sales team of 18.
- Designed underwriting and collections strategies.
- Introduced smart meter technology for MI reporting.
- Developed balanced scorecard processes.
- Delivered board updates with strategic insights.
Regional Manager
BrightHouse
Wales, West & South Coast
01.2007 - 09.2007
- Managed business planning, KPIs, and profitability for the region.
- Monitored competitors, identified opportunities, and expanded business.
- Established structured store visit programmes.
Various Senior Roles (Field Sales Manager → Group Sales Director)
Dunraven Finance Ltd
UK
08.1984 - 10.2006
- Progressed through leadership roles, culminating as Group Sales Director.
- Grew customer base from 36k to 100k before company sale (2004).
- Directed multi-site operations for 110 staff.
- Designed incentive schemes.
- Partnered with board on strategy and expansion.
Education
Diploma in Debt Collection -
University of Warwick
Certificate in Further Education - undefined
Pontypridd College
Skills
- Strategic Leadership & People Management
- Financial Services & Collections Expertise
- FCA, TCF, AML, Fraud & CIFAS Compliance
- Risk & Operations Management
- Business Growth & Turnaround Strategy
- Recruitment, Training & Team Development
- Client Relationship Management
- Microsoft Office Suite & CRM Systems
- AI Platforms (ChatGPT, Perplexity AI)
- Sales growth strategies
- In-Depth industry knowledge
- Board level communication
- Risk management proficiency
- Growth initiatives
- Customer Service
- Business development
- Employee management
Additional Information
Strong financial acumen and operational leadership background, Experienced in board-level engagement and corporate governance, Passionate about mentoring and developing people
Custom
- BHA Syndicate Manager Licence, 2024
- Stud Farming Course Certificate, 2019
Timeline
Stud Director
Endless Acres Stud
05.2020 - 09.2025
Collections Manager
Opel/Vauxhall Finance PLC
06.2017 - 05.2020
General Manager, Operations
EEN
07.2013 - 10.2015
Head of Collections / Risk & Divisional Director
Dunraven Finance Ltd
03.2008 - 10.2012
Regional Manager
BrightHouse
01.2007 - 09.2007
Various Senior Roles (Field Sales Manager → Group Sales Director)
Dunraven Finance Ltd
08.1984 - 10.2006
Certificate in Further Education - undefined
Pontypridd College
Diploma in Debt Collection -
University of Warwick