Tony Amugune

Key Responsibilities

• Managed the delivery of customer acquisition and retention campaigns, typically focusing on email and online channels.
• Kept all digital promotional platforms up-to-date with the latest content and sales messaging.
• Wrote clear, persuasive, and effective copies for both sales and broader content marketing objectives, as well as campaigning big-hitting content assets created by the UK team, global marketing teams and specialist marketing agencies.
• Worked closely with the Brand Manager to ensure that the sales teams had access to relevant branded promotional materials.

Key Responsibilities

• Responsible for building marketing and commercial strategies that connect with consumers, generate profitability, and drive business growth across Kenya.
• Responsible for revenue targets of 25% sales uplift per quarter on marketing growth initiatives across Kenya.
• Develop and execute annual marketing plans for our B2C and B2B business units.
• Create content for all consumer & partner-facing communication materials and agent training tools to aid in effective selling across all our sales channels in the region.
• Agency and supplier Management – Brief, recruit, and manage all ATL, BTL, Event, PR & Research agencies for the region.

Key Responsibilities

• Worked cross-functionally to design impactful, metrics-driven trade activation campaigns that improved sales, customer acquisition, and retention by 20%.
• Analyzed success of campaigns and effectiveness of marketing channels through data analytics tools (looker) and shared feedback with leadership team.
• Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.

Key Responsibilities

• Formulated strategies and implementation plans aimed at increasing brand visibility, market penetration, and setting stage for growth.
• Delivered successful Shell Helix Ultra product campaign that saw 20% sales growth, 3% market share gain, and strong brand believability and advocacy.
• Developed customer relationship initiatives and sales strategies that ensured quarterly targets were achieved.

Key Responsibilities

• Increased subscription sales by 20% for Marketing Africa magazine from both corporate and individual consumers.
• Developed sales territory and built strong client relationships within a highly competitive environment through networking and incentive programs.
• Offered on-ground support during rollout and execution of all Marketing Africa events.
• Onboarded new customers efficiently by developing database listings, uploading information and defining related lists.

Key Responsibilities

• Developed and wrote marketing and communications materials, including press releases, blog posts and social media content.
• Developed escalation protocols for managing communication crisis.
• Ensured that all communications and marketing material aligned with brand standards.