A highly accomplished and versatile professional with over 18 years’ experience in Executive Assistance, Business Operations, Events and Administrative roles across corporate, creative, and music industries. Adept at providing high-level strategic, personal, and operational support to C-suite executives and senior leadership teams, with proven strengths in event management, business development, and digital marketing. In 2022, I co-acquired and co-managed a destination restaurant in Sandbanks, where I led the creative direction, brand development, digital strategy, and operational systems. This entrepreneurial venture expanded my experience in hospitality operations, customer experience, design, and end-to-end project execution—enhancing my ability to lead multi-disciplinary initiatives with precision and innovation.
Hi, I’m
Toni Spence
Summary
Overview
11
years of professional experience
8
years of post-secondary education
Work history
Heart of London Business Alliance (BID)London
Executive Manager to the Chief Executive & Business Engagement Lead
06.2016 - 07.2018
Job overview
- In this senior hybrid role, I provided executive-level support to the Chief Executive while leading stakeholder engagement, strategic communications, and business relationship management for one of London’s most influential Business Improvement Districts. After rejoining in 2019, I played a pivotal role in the BID’s successful ballot renewal campaign—supporting member businesses throughout the pandemic, including while on furlough, to maintain advocacy and secure votes.
- Executive Support | Stakeholder Engagement | Board Coordination | Marketing | Public Safety | Ballot Campaigns
Robomagic Ltd.London
PA to CEO & Operations Coordinator
02.2015 - 02.2016
Job overview
- Company Overview: Boutique Live Music Management & Concert Touring Company
- Provided high-level personal and operational support to the CEO of a 360 artist management and touring business, while assisting a small team across a broad range of concert, touring, and artist logistics. Supported projects ranging from grassroots gigs to arena-scale international tours (cap. 120–20,000), working closely with globally recognised talent.
06.2014 - 01.2015
Job overview
- PA to CEO - British Phonographic Industry – 2 weeks
- Front of House - Clear Channel - 1 week
- PA to VP - Sony Pictures - 2 weeks
- EA to Director/Owner - UKNY Music (Booking Agency) – 2 Months
- PA to Director - EC Harris Design and Build – 5 months
- Temporary Contracts
Miracle Artists | Audience Media | Live UK Events & Magazine
PA, Booking Agent Assistant & Event Manager
04.2013 - 06.2014
Job overview
- Provided versatile support across artist management, concert and festival booking, event production, and music industry publishing. Worked closely with senior managers, artists, agents, technical teams, and editorial staff across a range of live music ventures and media publications.
- Music Industry | Artist Booking | Event Production | Editorial Support
Elemental Design Ltd.
PA/Projects Assistant
10.2012 - 03.2014
Job overview
- Daily organisation of the directors workspace, diary and inbox
- Facilitating meetings and personal projects
- Booking corporate travel, hotels and creating extensive travel itineraries. Processing director’s expenses
- Supported 4 VM project managers with sourcing props and materials for fashion based projects. Assisting with installations for premium and high street retailers when required, organising the logistics for large roll-out fashion based projects
Chalegrove Properties Ltd.
PA/Office Manager
05.2009 - 08.2012
Job overview
- Working closely with
- Diary management for 3 directors owners as both business and personal assistant in offices based in Knightsbridge and Canary Wharf (UK, France and Beirut)
- Ad hoc administration - typing up and distributing minutes, agendas, contracts and correspondence for directors and office QS’s
- Daily liaison with our overseas offices, contractors, suppliers, architects, designers engineers and clients. Adhering to confidentiality policy in all matters
- Regular research, data management and document control, of large quantities of documents and drawings pertaining to the on-going projects supplied by Autodesk ( Electronic Document Management System)
- Personal shopping for directors, paying private staff salaries, school fees, organising cars and event logistics for directors and their families
Paragon Skills for Industry
Divisional Administrator/Assistant Office Manager
11.2007 - 04.2009
Job overview
- Assisted 5 lead training assessors in the administration of adult learners NVQ’s and apprenticeships overseeing office management, diary coordination and finance administration
- Maintenance and reconciliation of petty cash and producing weekly reports as required, responsible for the weekly payment of EMAs (Education Maintenance Allowance) to students
- Setting up and maintaining administrative learner and employer files using in house mainframe system, creating induction packs, handling confidential learner paperwork and information and distributing documents internally and externally to meet Government set procedures
Education
KLC School of Interior Design
07.2010 - 08.2012
University overview
London College of Beauty Therapy
Open Learning Diploma from Beauty Therapy
11.2002 - 08.2003
University overview
NVQ Level 2&3
Elizabeth Garrett Anderson School for Girls
09.1997 - 07.2002
University overview
Skills
- Executive-Level Support: Trusted advisor to senior leaders with experience managing complex schedules, confidential information, and high-stakes communications
- Project & Operations Management: Proven ability to oversee multi-faceted projects from inception to delivery, on time and within budget
- Strategic Marketing & Brand Development: Strong creative and commercial acumen in building brands and managing multi-channel marketing campaigns
- Communication & Stakeholder Management: Exceptional interpersonal skills with a talent for building relationships across teams, clients, partners, and suppliers
- Process & Systems Optimisation: Skilled at creating and refining workflows, improving operational efficiency, and introducing scalable systems
- Digital Literacy: Proficient in CRM tools, website CMS platforms, digital marketing, SEO, and analytics reporting
- Adaptability & Leadership: Thrives in dynamic environments with a proactive, hands-on approach to problem-solving and team collaboration
- Discretion & Professionalism: Highly trusted in sensitive roles with a strong sense of ethics, integrity, and loyalty
Timeline
Executive Manager to the Chief Executive & Business Engagement Lead
Heart of London Business Alliance (BID)
06.2016 - 07.2018
PA to CEO & Operations Coordinator
Robomagic Ltd.
02.2015 - 02.2016
06.2014 - 01.2015
PA, Booking Agent Assistant & Event Manager
Miracle Artists | Audience Media | Live UK Events & Magazine
04.2013 - 06.2014
PA/Projects Assistant
Elemental Design Ltd.
10.2012 - 03.2014
KLC School of Interior Design
07.2010 - 08.2012
PA/Office Manager
Chalegrove Properties Ltd.
05.2009 - 08.2012
Divisional Administrator/Assistant Office Manager
Paragon Skills for Industry
11.2007 - 04.2009
London College of Beauty Therapy
Open Learning Diploma from Beauty Therapy
11.2002 - 08.2003
Elizabeth Garrett Anderson School for Girls
09.1997 - 07.2002
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