TONI AKINTAYO
Summary
Experienced Digital Media Manager with a specialization in gaming, adept at utilizing trading platforms and self-serve interfaces for programmatic activity. Skilled in campaign management on platforms like Twitch, with a strong understanding of financial processes related to display and programmatic advertising. Seeking a challenging role in a fast-growing media environment where I can leverage my expertise to drive impactful gaming activations and deliver key insights to optimize campaigns.
Overview
13
13
years of professional experience
9
9
years of post-secondary education
Work history
Digital Media Manager (Specializing in Gaming)
ROI Digital
2020.01 - 2023.02
- Managed programmatic advertising campaigns across various platforms, including Twitch, optimizing activations to drive engagement and conversions.
- Utilized trading platforms and self-serve interfaces to execute, optimize, and report on programmatic activity, ensuring campaigns met or exceeded KPIs.
- Managed programmatic buying across display, video, and audio channels, utilizing DV360's real-time bidding and optimization features to maximize campaign performance.
- Led financial processes related to display and programmatic advertising, including budget allocation, billing, and invoicing.
- Provided key insights and trends in campaigns through comprehensive reporting, offering strategic recommendations for optimization.
- Stayed abreast of industry trends and emerging technologies in digital media, continually enhancing campaign effectiveness and efficiency.
- Improved creative processes through effective collaboration with graphics and design teams.
Senior campaign manager
Wild Fusion Digital Agency
2013.08 - 2019.09
- Executed programmatic advertising campaigns across multiple channels, optimizing bidding strategies to maximize ROI.
- Manage, review, and maintain PPC campaigns across multiple channels including search, display, and social media.
- Regularly monitor and report on campaign performance, making data-driven optimizations to improve conversion rates and drive ROI.
- Conduct keyword research, competitor analysis, and stay updated on industry trends to provide strategic recommendations.
- Collaborate closely with the content and digital marketing teams to align PPC campaigns with overall business and marketing objectives.
- Provide regular performance updates and insights to clients, ensuring transparency and client satisfaction.
Media planner
Wild Fusion
2010.03 - 2013.02
- Developed and activated comprehensive digital media plans based on individual client needs and campaign objectives.
- Identified strategic and tactical opportunities that best fit the goals and KPIs of the campaign.
- Collaborated with other internal and external teams in a cross-functional capacity to ensure alignment of campaign objectives and expectations.
- Provided regular reports and updates to clients, highlighting key performance metrics
Education
Bachelor of Science - Digital Business
University of Salford
Salford 2022.01 - 2023.07
Master of Business Administration - Marketing
University of Essex
Colchester 2016.01 - 2019.07
Bachelor of Arts - Philosophy
University of Lagos
2003.01 - 2007.01
Skills
- Programmatic Advertising
- Display Advertising
- Media Planning
- Search Engine Marketing (SEM)
- Market and competitive analysis
- Presentations and proposals
- Performance analysis and reporting
- Communication skills
Timeline
Bachelor of Science - Digital Business
University of Salford
2022.01 - 2023.07
Digital Media Manager (Specializing in Gaming)
ROI Digital
2020.01 - 2023.02
Master of Business Administration - Marketing
University of Essex
2016.01 - 2019.07
Senior campaign manager
Wild Fusion Digital Agency
2013.08 - 2019.09
Media planner
Wild Fusion
2010.03 - 2013.02
Bachelor of Arts - Philosophy
University of Lagos
2003.01 - 2007.01