Thomas Wilkinson
Manchester
Summary
Results-driven marketing and partnerships professional with a strong work ethic and excellent communication skills. My proudest achievement is obtaining a degree in Football Business & Media from UCFB Etihad. I currently work as Brand Partnerships Manager at Tote, leading strategic partnerships, delivering sponsorship campaigns and events, managing commercial relationships, and driving brand visibility through cross-functional marketing initiatives. Previously, as Marketing and Commercial Manager at Casino Kings, I developed sports partnerships, negotiating and managing deals with clubs including Barnsley FC and Wigan Athletic, while supporting CRM marketing and media campaigns. Earlier in my career at Macclesfield FC, I gained experience in player recruitment, project management, and delivering football development programmes. A proactive and adaptable team player, I thrive under pressure and consistently deliver results through strong relationship management, commercial awareness, and a collaborative approach.
Overview
9
9
years of professional experience
Work history
Brand Partnerships Manager
UK Tote Group
Wigan
2026.04 - Current
- Own and grow strategic partnerships, ensuring they align with marketing objectives and deliver measurable business value.
- Build and manage relationships with media owners, racecourses, and industry partners while identifying new opportunities to expand brand reach.
- Lead partnership campaigns and sponsored events from planning to execution, including negotiations, budget management, and impactful brand activations.
- Measure and report partnership performance using key metrics, optimise strategies through insights, and ensure all activity complies with industry regulations and advertising standards.
Marketing and Commercial Manager
Casino Kings
Manchester
2025.04 - 2026.03
- Led the commercial team at Casino Kings, identifying, negotiating and managing partnerships with football clubs such as Barnsley FC, Wigan Athletic and Hartlepool United. This is in addition to boxing website BoxNation
- During these partnerships, I ideated and executed campaigns such as leaflet handouts, social media posts, product placement co-ordination and on-pitch activations such as 'Santa Dash', all with the objective of driving eyes and volume to our brand
- Was part of board strategy discussions and put forward my views on next steps for the future of the brand
- Led social media campaigns which included filming interviews and other segments at locations such as Manchester City, Manchester United, Liverpool, Wimbledon and Epsom Downs
- Became proficient at CRM marketing particularly with a focus on sports. Implemented emails and SMS campaigns targeted at specific sporting events
International Recruitment Executive
Macclesfield FC International
2022.11 - 2025.04
- My role at Macclesfield FC is to identify players worldwide to join our International Academy Programme. This involves attending tournaments, analysing highlights and offering scholarships
- Travelled worldwide to meet and analyse players whilst informing them about our academy
- Worked hand in hand with our technical lead to shape balanced squads for each season and to organise various programmes such as residencies
- Built up a relationship with football clubs and universities in the UK and USA
- Player Liaison - I have helped multiple players with numerous issues, most of these players have moved to the UK for the first time
Sports Trader
Sporting Group
2021.12 - 2022.10
- Covered various sports in-play and adjusted odds in line with industry line
- Enhanced my understanding of how different people view sport
- Worked in a high-pressure environment, knowing that any mistakes could lead to the company losing money
- Progressed quickly, I feel like I've worked hard in my short time at Sporting Group and already proved my worth to some degrees I feel this has been noticed and I have been fast-tracked to progress my journey quicker
Content Creator
Decyfr Sport
2021.05 - 2021.12
- Produced articles on NFL franchises in 10-point copy
- Been collaborative with experienced members of staff, who've been impressed by my approach
- Collaborated with over 20 UK NFL fan clubs
- Pitched multiple social media concepts which have then come into fruition on our Social Media platforms
- Been expansive in my thinking, in a bid for Decyfr Sport to produce fresh and stand out content
Part-time Worker
Moto Hospitality Ltd
2017.09 - 2021.12
- Had almost years of experience working a minimum of 14 hours a week in a professional working environment
- Shown discipline and punctuality by sticking to a weekly rota for a sustainable and long period of time
- Been able to handle the pressure of working in a shop which is consistently busy and takes thousands of pounds every trading day
- Experience of working a till and food hygiene procedures
- Increased communication skills working under a managerial hierarchy and many co-workers
- Been flexible and have been able to cover shifts when other coworkers have been unable to attend work
- Received numerous vouchers and certificates to recognise my work
Intern
Chadderton FC
2019.10 - 2019.12
- Put all the skills I have worked on regarding journalistic features to a real-life situation
- Put together a portfolio of multiple pieces of work
- Gained valuable experience working in the sporting world
- Was flexible and created a variety of pieces
Education
BA (Hons) - Football Business & Media
UCFB Etihad Campus
ManchesterA-Levels - Business / Media / English
Holy Cross College
Bury, Borough of Bury 09/2015 - 06/2017
GCSEs -
Siddal Moor Sports College
09/2010 - 07/2015
Skills
- Project Management
- Budget management
- Marketing communications
- CRM marketing
- Commercial risk analysis
- Social media strategy
- Contract negotiation
- Partnership management
- Brand development
- Dependable
- Communication skills
- Talent Identification
- Logistics skills
- Flexible
- Teamwork
- Sales skills
- Digital skills
- Microsoft Word
- Microsoft PowerPoint
- Adobe Premiere Pro
Websites, Portfolios and Profiles
http://linkedin.com/in/tomwilkinson-8490281aa
Timeline
Brand Partnerships Manager
UK Tote Group
2026.04 - Current
Marketing and Commercial Manager
Casino Kings
2025.04 - 2026.03
International Recruitment Executive
Macclesfield FC International
2022.11 - 2025.04
Sports Trader
Sporting Group
2021.12 - 2022.10
Content Creator
Decyfr Sport
2021.05 - 2021.12
Intern
Chadderton FC
2019.10 - 2019.12
Part-time Worker
Moto Hospitality Ltd
2017.09 - 2021.12
GCSEs -
Siddal Moor Sports College
09/2010 - 07/2015
A-Levels - Business / Media / English
Holy Cross College
09/2015 - 06/2017
BA (Hons) - Football Business & Media
UCFB Etihad Campus