- Attending music gigs
- Hiking in nature
- Sea swimming
- Gym and nutrition
- Reading books
- Psychology
Tom Thain
Marketing
Brighton,East Sussex
Summary
Seven plus years of experience across digital marketing, music promotion, and live events. Was recently employed as a Campaign Delivery Specialist at Cisco using Webex Campaign, managing multi-channel digital campaigns, including email, web design, social strategy, and data management. Hands-on background ranges from production assisting at large-scale festivals to DIY band promotion. Seeking to leverage technical campaign experience and industry knowledge to step into a focused marketing role within live events.
Overview
1
1
Certification
10
10
years of professional experience
Work History
Campaign Delivery Specialist
Cisco
London
06.2019 - 08.2026
- Managed CRM campaigns using Webex Campaign, collaborating with clients O2UK and Vodafone, creative agencies, and data teams to deliver targeted digital marketing campaigns, providing quick and concise reporting during team calls.
- Coordinated with O2 Priority team to promote live shows and events across the UK, enhancing audience engagement and event visibility.
- Built rich customer messaging journeys using Apple Business Chat and RCS, delivering app-quality content via SMS.
Digital Marketing Assistant (Freelance)
UMG
London
11.2018 - 04.2019
- Designed and distributed targeted email marketing campaigns using Dreamweaver and Vice Versa, generating Linkfire tracking links for performance analysis.
- Managed and scheduled social media posts across Facebook, TweetDeck, and Kong for UMC's artist roster, ensuring consistent brand messaging.
- Collaborated with music marketing managers and A&R to create engaging online visual content using Photoshop, Premiere Pro, and After Effects.
Stage Manager Assistant
Amperand Live Limited
Brighton
08.2018 - 08.2018
- Coordinated artist liaison, managed rider handovers, set up crowd control barriers with security, and facilitated rapid main-stage turnarounds.
- Managed production schedules, delivering schedules to artists/crew and communicating schedule changes.
- Coordinated production schedules to meet tight deadlines on the day, maximising resource efficiency and team productivity.
- Supported stage management for Brighton Pride 2018 and Love BN1 Fest 2018, ensuring smooth event execution.
- Built and maintained strong working relationships with colleagues in other internal departments, supporting implementation of all department strategies.
Marketing Intern
One Inch Badge
Brighton
01.2017 - 03.2017
- Coordinated with UK press outlets, including BBC Radio 1, Rock Sound, Kerrang!, and Pitchfork, to increase brand visibility and secure media coverage.
- Supported Marketing Manager in planning tours, promoting online events, and tracking budgets to enhance overall project execution.
- Refreshed website content through WordPress to improve user engagement and information accuracy.
Education
BA (Hons) - Music Business
10-2018
Skills
- Digital Marketing & Strategy (Email, SMS, RCS, Social Media, Web Design)
- Software: Photoshop, Premiere Pro, After Effects, Dreamweaver, WordPress, Microsoft Office
- Campaign Tools: Vice Versa, Linkfire, TweetDeck, Apple Business Chat, RCS, Webex Campaign, Webex Connect, Salesforce
- Event Production & Artist Liaison
- Excel proficiency
- Results oriented approach
- Information analysis
- Digital marketing mastery
- Logistics management
- Thought leadership
- Web design competency
- Social media strategy
- Information security
- Digital marketing analytics
- Innovative thinking
- Client engagement
- Technology integration
- Employee training
- Technical writing
- Influential leadership
- Cybersecurity knowledge
- Software proficiency
Certification
- AI First and understanding at Cisco
Interests
Accomplishments
- Worked on intense marketing CRM campaigns for Apple's iPhone/Samsung phone launch for seven years.
- Managed the RPI notice campaign for business customers three years in a row for our client O2uk.
Interests
- Music
- Nature
- Art
- Books
- Psychology
- Technology
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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References
Cisco, previous managers, Available upon request from two previous managers at Cisco.
Timeline
Campaign Delivery Specialist - Cisco
06.2019 - 08.2026
Digital Marketing Assistant (Freelance) - UMG
11.2018 - 04.2019
Stage Manager Assistant - Amperand Live Limited
08.2018 - 08.2018
Marketing Intern - One Inch Badge
01.2017 - 03.2017
BIMM - BA (Hons), Music Business