Tomasz Cholewa
London,UK
Summary
Commercially focused Paid Media Manager with experience planning, managing and optimising Google Ads and Microsoft Ads campaigns for Volkswagen, Volkswagen Commercial Vehicles, Skoda, Porsche and Audi, as well as supporting Volkswagen and Skoda retailer networks. Skilled in account management, campaign analysis and performance optimisation, with a track record of delivering data-driven results and building strong client relationships. Promoted from Assistant Executive to Manager within four years, combining hands-on paid media expertise with team leadership and a collaborative approach to delivering successful campaigns.
Overview
1
1
Language
1
1
Certification
4
4
years of professional experience
Work history
Paid Search Account Manager
PHD Media
London, UK
2022.03 - Current
- Results-driven Paid Search Manager with over 4 years of experience managing high-budget campaigns across Google and Bing Ads. Skilled in campaign strategy, account optimisation, ad copywriting, and performance analysis, with a proven track record of delivering strong ROI and brand growth. Experienced in overseeing accounts with monthly spends of up to £250,000, particularly within the automotive sector. Known for clear communication, collaborative teamwork, and mentoring junior colleagues. Google Ads Search certified and committed to driving continuous improvement and client success.
- Pioneered a client-friendly ad copy master sheet, streamlining ad copy updates and improving collaboration with clients.
- Delivered measurable improvements in conversions, cost-per-acquisition (CPA), and return on ad spend (ROAS).
- Skilled in end-to-end campaign management, including keyword research, ad copywriting, bid strategy, and reporting.
- Experienced in Performance Max and Demand Gen set up and optimisations.
- Led multiple A/B split testing across Search and Performance Max (Lading Page, Ad Copy Variations, Offer Messaging Variations).
- Established strong rapport with clients through regular communication.
- Progressed from Assistant Executive to Manager through four successive promotions in three and a half years at PHD.
Education
A-Levels - A- C
The Ravensbourne School
GCSE - A - C
The Ravensbourne School
Skills
Google Ads & Microsoft Ads
Campaign Strategy & Execution
Campaign Optimisation
Campaign Analysis & Reporting
Account Management
Team Leadership
Cross-functional Collaboration
Microsoft Excel & PowerPoint
Hive (Project Management)
Certification
- Google Ads Search Certification
- Microsoft Ads Search Certification
- WYK Digital Marketing Course
PERSONAL PROJECTS
Marketing Coordinator, Running Google Ads campaigns for a local lash and brows business, managing small-budget campaigns focused on lead generation and appointment bookings. Responsible for keyword research, ad copywriting, bid management, and performance tracking to drive consistent client enquiries and improve local visibility., Successfully set up GA4 tracking for in app conversions to track conversions and conversion value.
Languages
Polish
Native
Timeline
Paid Search Account Manager
PHD Media
2022.03 - Current
A-Levels - A- C
The Ravensbourne School
GCSE - A - C
The Ravensbourne School