Tom Thayer

I’m an experienced, driven and creative copywriter. I'm able to write engaging and persuasive copy that leaves an impression across a range of formats and media. I work well in teams and when collaborating with other creatives. I'm experienced in leadership roles, and manage projects and campaigns to successful conclusions. I enjoy a fast-paced environment and I have the adaptability to respond to urgent tasks as they arise, or to reprioritise work flows in order to assist colleagues, with content support or the sharing of knowledge and strategic insights. I'm highly capable at distilling complex subject matters into a clear and engaging form, for a range of audiences. I take feedback well and can adapt copy to suit any purpose, including data-driven SEO insights.

• Marketing
• Time management
• Project leading
• Organisation
• SEO
• CMS
• Pitching
• Digital advertising
• Print advertising
• Market research

• Digital copies of my work, including brochures, adverts and articles are available.
• NDAs in my current role may restrict some more recent work.

• Writing compelling copy that leaves an impression across a range of channels, formats and media
• Proofreading and advising on the correct usage of grammar, tone and language
• Acting as brand guardian and tone of voice ambassador, conducting regular reviews of style guides, emerging trends and events across industries and ensuring consistency in messaging across platforms
• Distilling complex subjects into clear and engaging communication, making the messaging readily understood by different audiences (external and internal)
• Managing and organising multiple projects while collaborating with diverse teams with differing goals and skillsets
• Adhering to deadlines while navigating busy periods with different projects for multiple clients
• Interpreting, questioning and executing project briefs
• Leading projects to ensure the work aligns with the brief and larger strategic aims
• Idea generation, creative pitches, developing messaging concepts and USPs across campaigns
• Planning campaigns for asset rollout and distribution
• Communicating clearly with clients, stakeholders, partners, designers and colleagues
• Presenting concepts and pitches to clients and internal stakeholders confidently, clearly and in an engaging manner
• Seeking stakeholder feedback and sharing these with designers, animators, strategists, subject matter experts (SMEs) and marketing departments to ensure cross-asset synergy
• Working with other departments to shape the output. Contributing ideas to the overall creative direction with constructive feedback
• Prioritising support and working with the adaptability needed to support other teams with input where it is needed most
• Sharing insights across teams to promote a culture of common understanding and development
• Collaborating with digital partners for insights into SEO-driven content

Conducting interviews with SMEs (along with the background research necessary to formulate relevant questions)

• Adopting the role of assistant director for short films and television adverts

• Benchmarking, competitor analysis and providing insight-driven improvements to communication.