Tom Norman
Bedworth,Warwickshire
Summary
Dedicated and experienced football scout and coach with over a decade of work across professional clubs in England. Proven expertise in talent identification, performance analysis and player development, with a strong record supporting both senior and academy recruitment. Skilled in live match scouting and data-driven assessments using tools such as Wyscout and ISF. Reliable, mobile and passionate about developing player potential and supporting long-term recruitment and player development.
Overview
14
14
years of professional experience
Work history
Head of schools
Vision Football Academy
Nuneaton, Warwickshire
08.2025 - Current
- Designed and implemented school-based coaching programmes.
- Led a team of coaches delivering structured sessions for children aged between 5-12.
- Oversaw session quality, staffing development and player engagement.
- Demonstrated excellent organisation, reliability and time management.
Football Coach
Strachan Football Foundation
Warwick, Warwickshire
08.2025 - Current
- Developed structured, development-focused sessions for 16-18 year olds.
- Supported player progression into academy and semi-professional football.
- Worked alongside UEFA Pro License coaches to enhance player understanding of the game
Football Analyst/Next Opposition Scout
PFSA
08.2022 - Current
- Produced next opposition reports for professional football teams.
- Conducted technical, tactical and statistical evaluations using industry-standard platforms.
Senior Scout
Sheffield Wednesday Football Club
Sheffield, Yorkshire
10.2019 - 02.2020
- Led senior and u23 recruitment across domestic and European markets.
- Conducted player assessments via Wyscout and ISF to evaluate suitability and tactical fit.
- Attended nationwide fixtures and submitted detailed player reports for recruitment consideration.
Senior Midlands Scout
Blackburn Rovers Football Club
Blackburn , Lancashire
10.2013 - 10.2019
- Managed midlands scouting network for first-team recruitment.
- Delivered live match and video-based scouting reports to support long-term recruitment objectives.
Scout
AFC Sunderland
Sunderland
02.2012 - 05.2013
- Produced opposition reports and early stage u23 player profiles.
- Contributed analytical insight to short and long term player targets.
Education
Level 3 - Performance Analysis in Football
PFSA
/2025 -
Level 2 - Performance Analysis in Football
PFSA
/2023 -
Level 2 - Talent Identification in Football
PFSA
/2023 -
Level 1 - Talent Identification in Football
PFSA
/2022 -
Level 1 - Introduction to Talent Identification
FA
/2023 -
Level 1 - Introduction to Coaching Football
Farnborough College of Technology
Farnborough /2025 -
EE Playmaker
FA
/2025 -
Introduction to First Aid in Football
FA
/2025 -
Safeguarding Children in Football
FA
/2023 -
Level 2 - Coaching Football
FA
/2009 -
Skills
- Talent identification and Recruitment (UK and Europe)
- Performance and Tactical Analysis
- Live Match Scouting and Player Profiling
- Technical, Physical and Psychological Evaluation
- Professional Reporting
- Youth coaching and Player Development Pathways
- Experience Across Multiple Club Cultures
Timeline
Head of schools
Vision Football Academy
08.2025 - Current
Football Coach
Strachan Football Foundation
08.2025 - Current
Football Analyst/Next Opposition Scout
PFSA
08.2022 - Current
Senior Scout
Sheffield Wednesday Football Club
10.2019 - 02.2020
Senior Midlands Scout
Blackburn Rovers Football Club
10.2013 - 10.2019
Scout
AFC Sunderland
02.2012 - 05.2013
Level 3 - Performance Analysis in Football
PFSA
/2025 -
Level 2 - Performance Analysis in Football
PFSA
/2023 -
Level 2 - Talent Identification in Football
PFSA
/2023 -
Level 1 - Talent Identification in Football
PFSA
/2022 -
Level 1 - Introduction to Talent Identification
FA
/2023 -
Level 1 - Introduction to Coaching Football
Farnborough College of Technology
/2025 -
EE Playmaker
FA
/2025 -
Introduction to First Aid in Football
FA
/2025 -
Safeguarding Children in Football
FA
/2023 -
Level 2 - Coaching Football
FA
/2009 -