Summary
Overview
Work History
Education
Skills
References
Timeline
AssistantManager
TOM NAPPER

TOM NAPPER

London

Summary

Accomplished marketing professional in the crypto and music industries, with a proven track record of building exciting marketing campaigns and growing audiences. With a passion for blockchain and extensive experience in managing teams, I am seeking a new challenge to further hone my skills for an innovative company.

Overview

5
5
years of professional experience

Work History

Head of Marketing

Opulous
Remote
09.2022 - Current
  • Orchestrated and executed a highly successful platform launch marketing campaign, yielding over $120k in consecutive sell-out music copyright sales.
  • Led a dynamic marketing team, promoting collaboration among community managers, designers, and support staff to achieve marketing objectives.
  • Implemented data-driven marketing strategies, expanded strategic partnerships, and contributed to business growth and success while maintaining a cohesive brand message.
  • Established close relationships with stakeholders to ensure support and trust in key marketing decisions and objectives.

Head of Social Media

Opulous
Remote
10.2021 - 08.2022
  • Managed Opulous social media accounts, achieving a 400% increase in followers from 15k to 65k within one year.
  • Developed and aligned Opulous' social media and content strategy with business objectives and goals.
  • Conducted social media consulting sessions with internal teams and stakeholders, fostering creative ideas and implementing effective campaign strategies.
  • Oversaw written content production on websites, blogs, marketing decks, and other communication formats to maintain a consistent brand voice.

Digital Marketing Manager

Ditto Music
London, ENG
11.2019 - 01.2022
  • Played a pivotal role in the success of hundreds of digital marketing campaigns for priority artists, simultaneously managing a multitude of campaigns globally.
  • Executed paid media campaigns across diverse platforms (YouTube, Instagram, TikTok, Snapchat), ensuring optimized performance.
  • Led digital marketing strategy for SR's 'Welcome To Brixton,' contributing to its current nearly 200 million Spotify streams.
  • Conducted impactful social media insight and consulting sessions, collaborating with stakeholders to generate creative ideas and implement effective campaign strategies.
  • Collaborated with external partners on activations and influencer campaigns to enhance brand visibility.
  • Executed audits and 'health checks' on artists' digital profiles, ensuring consistency and optimization to bolster online presence.

Social Media Manager

Ditto Music
Liverpool
01.2019 - 12.2021
  • Instrumental in achieving substantial growth across Ditto Music's social channels and platforms, adding over 100k new followers over a three-year development period.
  • Prepared monthly analytics reports, meticulously detailing key metrics and assessing KPIs, adjusting strategies to continually maximize engagement and capitalize on growth opportunities.
  • Emphasized community management, ensuring the establishment of a consistent and available customer support ecosystem.

Education

Bachelor of Arts - Popular Music

University Of Liverpool
Liverpool
07.2018

Skills

  • Digital Marketing
  • Social Media Marketing
  • Paid Media
  • Strategic Partnerships
  • Strategic Planning
  • Stakeholder Management
  • Team Management
  • Blockchain
  • Web3

References

Available upon request. 





Timeline

Head of Marketing

Opulous
09.2022 - Current

Head of Social Media

Opulous
10.2021 - 08.2022

Digital Marketing Manager

Ditto Music
11.2019 - 01.2022

Social Media Manager

Ditto Music
01.2019 - 12.2021

Bachelor of Arts - Popular Music

University Of Liverpool

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