Tom Jeffery

• Overseeing the SEO strategy for all clients with monthly check-ins
• Increasing SEO agency revenue with projections showing on track to hit 25% increase YoY by end of the financial year
• Improving SEO reporting & KPI tracking templates via Looker Studio and integrating new AI Search tracking.
• Implementing agency-wide Status Tracking with KPIs, deliverables, recommendation checklists all housed in one place for each client
• Attending quarterly F2F client performance reviews for all clients
• Spearheading Screaming Frog's AI platform optimisation framework focusing on partnerships & outreach for brand mentions on AI-cited pages, as well as ensuring LLM technical fundamentals and content testing
• Improving Screaming Frog's own SEO performance via revamping main navigation architecture and delivering new service pages
• Organising weekly workshops for agency training across SEO, PPC & PR
• Managing our SEO tools & budgets, regularly identifying new tool demos and notably transitioning the agency from AWR Cloud keyword tracking to STAT
• Leading SEO strategy for our highest priority client base across the financial, cyber security and e-commerce sector
• Leading on all new business activity alongside the Directors

• Developed a new content strategy framework for the agency; focusing on keyword opposition to benefit, briefing, user journey mapping, audience segmentation and persona development
• Lead on content strategy validation for all agency clients with quarterly check ups
• Managed Screaming Frog's service line to offer SEO A/B testing and a framework for the agency to follow
• Developed a framework with ethical considerations for how to use AI for SEO; focusing on keyword research, internal linking analysis, briefing, metadata, code automation (structured data, robots.txt, AppScripts), learning new SEO concepts and general analysis from Code Interpreter
• Lead a team of senior and junior consultants across on-page & technical SEO, content strategy and link building
• Oversaw 40% of total client billable activity, surpassing the output of any other SEO team by 1.25 times
• Outreached to prospective clients on LinkedIn for business development
• Contributed to new business pitching with the support of the SEO Director

• Led a team of junior consultants across on-page & technical SEO, content strategy and link building

• Account management for 7 large clients, implementing on-page and link building strategies for all

• Established Screaming Frog’s service line to offer a content strategy catering for Awareness, Consideration and Conversion content as opposed to just link building

• Led the agency to four UK search awards

• Introduced a template for content briefing and trained the agency on content gap analysis and keyword research

• Contributed to new business pitching with the support of the SEO Director

• Created new internal process to better streamline hero content ideation with wider organic traffic goals
• Developed & completed on-page SEO roadmaps for 5 new clients

• Provided SEO support for local businesses and national brands
• Contributed to content campaigns and other link building strategies to raise client backlink profiles
• Regularly managed campaigns with over 50 backlinks
• Reported on client organic performance and rankings

• Produced informational content for La Manga Cub owners website
• Copywriting and proofreading for La Manga Club corporate magazine
• Attended interviews for the magazine with the Content Manager

• Wrote press releases for all clients in the luxury travel industry
• Pitched to journalists to ensure coverage
• Achieved coverage in sites with DA:90+
• Compiled reports and highlights to present to clients