Summary
Overview
Work history
Education
Skills
Additional Information
Timeline
Generic

Tom Craft

Birmingham,West Midlands

Summary

I'm a marketing graduate with 2+ years experience in creative account management and communications. I have worked with clients such as LADbible, Channel 4 and Time Out. I am an avid content creator and sports enthusiast looking to build on my experience of marketing, copywriting and digital communications.

Overview

7
7
years of professional experience

Work history

Relationship Co-ordinator

Wesleyan Assurance Society
Birmingham
01.2025 - 08.2025
  • Provided administrative support to Financial Consultants, enhancing client relationship management.
  • Acted as primary contact for client queries, resolving issues swiftly and professionally.
  • Coordinated client appointments, meeting preparations, and follow-up communications.
  • Maintained accurate client records in compliance with regulatory and internal standards.
  • Assisted with onboarding of new clients and processed policy or service modifications.
  • Liaised with Compliance, Operations, and Product Teams to ensure efficient service delivery.
  • Tracked client interactions and service agreements to bolster business development efforts.
  • Fostered a client-centric culture reflecting Wesleyan’s values in tailored financial advice.

Project Communications Administrator

WESLEYAN ASSURANCE SOCIETY
08.2023 - Current
  • Joined Wesleyan to help support the launch of a brand new intranet site 'WFS Hub' designed to increase employee engagement and knowledge sharing. The new site provided colleagues with access to crucial, relevant information when engaging with customers.
  • I was a key member of the key project team responsible for navigating team members through the initial pilot phase as well as the process of populating the intranet with relevant resources for the end audience.
  • I audited existing materials for relevant teams and successfully trained key product owners once the project had launched.


Senior Account Executive

EMPEROR DESIGN
08.2022 - 06.2023
  • Led end-to-end delivery of corporate reports for brands like LADbible Group, Channel 4, and Alpha FX. Collaborated with clients from executive to board level to articulate their vision, purpose, and mission.
  • Responsibilities included proofreading reports, collaborating on narrative development, managing client relationships, setting production schedules and budgets, and providing guidance on briefs.
  • Also participated in company culture activities, such as a charity bike ride raising over £80,000 for Maggie's Cancer Support charity in May 2022.

ACCOUNT EXECUTIVE

EMPEROR DESIGN
08.2021 - 07.2022
  • Supporting role in the campaign coordination of corporate reports for Emperor Design's clients. Role involved maintaining excellent attention to detail while proof-checking client communications to ensure that published communications were completed to an excellent standard.

CUSTOMER SERVICE ASSISTANT

LIDL
11.2019 - 07.2021
  • Replenished store inventory regularly, monitoring stock demands to appropriately address customer needs.
  • Managed high-volume customer queries simultaneously through effective multi-tasking.
  • Resolved customer issues using strong interpersonal skills
  • Guaranteed positive customer experiences by efficiently resolving customer concerns and complaints.
  • Delivered exceptional level of service to each customer by listening to concerns and answering questions.

DIGITAL MARKETING EXECUTIVE

BETTER RE-USE LIMITED
06.2018 - 09.2018
  • Better Re-use is a circular-economy enterprise based in London offering sustainability solutions for clients such as King's College London, UNITE, and Cancer Research UK

As a Digital Marketing Executive, I managed marketing for Better Re-use, including tasks like:

  • Creating a LinkedIn profile for the CEO
  • Writing thought leadership pieces and case studies
  • Sourcing competitors and potential customers via LinkedIn
  • Making promotional material for collection events
  • Identifying university events and forming internal partnerships
  • Crafting pitch presentations for client meetings.

Education

BA (Hons) - Marketing

Nottingham Trent University
Nottingham
07.2019

Skills

  • Content creation
  • Campaign coordination
  • Client management
  • Relationship management
  • Stakeholder management
  • Creative production
  • Creative resource management
  • SharePoint proficient
  • WordPress proficient
  • Microsoft Office proficient

Additional Information

  • Editor for sports marketing blog Crafty Sports since 2020 focusing specifically on all thing NFL. I have been able to increase traffic to my site by 165% since launch.
  • Launched an NFL podcast in 2023 : Play Action Podcast.
  • Guest starred on NFL content creator's podcast: Asleep at Work- Kansas City Chiefs.
  • Published features in Undrafted the Network and Dubsports, developing my copywriting experience and industry exposure.

Timeline

Relationship Co-ordinator

Wesleyan Assurance Society
01.2025 - 08.2025

Project Communications Administrator

WESLEYAN ASSURANCE SOCIETY
08.2023 - Current

Senior Account Executive

EMPEROR DESIGN
08.2022 - 06.2023

ACCOUNT EXECUTIVE

EMPEROR DESIGN
08.2021 - 07.2022

CUSTOMER SERVICE ASSISTANT

LIDL
11.2019 - 07.2021

DIGITAL MARKETING EXECUTIVE

BETTER RE-USE LIMITED
06.2018 - 09.2018

BA (Hons) - Marketing

Nottingham Trent University
Tom Craft