Tolulope Banjo
Manchester
Summary
Dynamic digital marketing professional with extensive expertise in SEO strategy development, SEM proficiency, and social media campaign analysis. Proven track record in enhancing online presence through innovative content optimisation and influencer marketing amplification. Adept at leveraging analytics reporting and data-driven decision making to drive brand engagement and improve user experience. Skilled in budget management, stakeholder collaboration, and creative storytelling to achieve marketing foresight. Committed to ethical standards adherence and privacy laws understanding while excelling in client relations and team leadership.
Resourceful employee with outstanding knowledge to develop and maintain healthy customer pipeline. Consistently works to attract new business opportunities. Talent in administrative oversight, recruitment processes and customer service improvements.
Overview
3
3
years of professional experience
Work history
Social media marketing manager
City International LTD
Manchester, Greater Manchester
2023.02 - Current
- Conducted keyword research and implemented strategies to enhance organic search visibility across various platforms.
- Analyzed website performance metrics to identify optimisation opportunities for improved search rankings.
- Developed and maintained SEO reports to track progress and effectiveness of implemented strategies and tactics.
- Collaborated with content creators to optimise on-page elements, ensuring alignment with best SEO practices and guidelines.
- Implemented link-building strategies to increase domain authority and enhance overall site credibility in search engines.
- Stayed updated with the latest SEO trends and algorithm changes to ensure compliance and maintain competitive edge.
- Utilised Google Analytics to monitor and analyse website traffic trends.
- Identified key opportunities for inbound link building to increase web page authority.
- Conducted keyword research for optimised content creation.
Digital marketing manager
MCR Car Plug
Altrincham, Trafford
2024.05 - 2025.03
- Managed cross-functional teams to execute digital marketing campaigns effectively.
- Developed and implemented strategies to enhance online brand presence and engagement.
- Collaborated with stakeholders to ensure alignment on project objectives and deliverables.
- Analyzed performance metrics to refine digital strategies and improve user experiences.
- Implemented SEO best practices to increase website traffic and improve search engine rankings.
- Tracked and reported on key performance indicators to assess campaign effectiveness and optimise future efforts.
- Led re-branding initiatives, resulting in a refreshed company image.
- Maintained strong relationships with key stakeholders in the e-commerce industry.
- Collaborated on the creation of compelling digital content enhancing brand storytelling.
Education
Master of Business Administration - Marketing
Manchester Metropolitan University
Manchester, England 09/2023 - 07/2025
Skills
- SEO strategy development
- SEM proficiency
- Organisational efficiency
- Twitter promotions
- MailChimp experience
- Copywriting fundamentals
- Analytics reporting
- Photography capabilities
- Marketing foresight
- Digital marketing
- Budget management
- Content publishing tools
- Podcast promotion tactics
- SEO expertise
- IG reels
- Video production
- Social media scheduling tools
- Keyword research
- Social media campaign analysis
- Facebook Ads
- LinkedIn advertising
- Influencer marketing amplification
- Website development
- Client relations
- SEO practices
- Social listening
- Social analytics and reporting
- Outbrain
- Content optimisation
- Keyword analysis
- Digital campaign management
- Link-building techniques
- Brand engagement
- Performance analysis
- Stakeholder collaboration
- Online presence enhancement
- User experience improvement
- Team leadership
- Market research
- Data-driven decision making
- Creative storytelling
- Trend analysis
- Ethical standards adherence
- Privacy laws understanding
- Influencer negotiation aptitude
- Visual aesthetics
- YouTube management
- Real-Time customer service
- Viral trends identification
- User-Generated content curation
- Networking proficiency
- Digital engagement
Affiliations
- Networking
- reading
- music
- outbrain
- soccer
- running
Timeline
Digital marketing manager
MCR Car Plug
2024.05 - 2025.03
Social media marketing manager
City International LTD
2023.02 - Current
Master of Business Administration - Marketing
Manchester Metropolitan University
09/2023 - 07/2025