Social Media Marketing Manager
International Institute Of Digital Marketing(IIDM)
02.2023 - 05.2023
Hi, I’m
Tolu Atunde
Manchester,UK
Summary
Digital marketing specialist with experience in social media marketing. Highly organised with excellent planning skills, adept at capitalising on data and trends to evaluate the performance of campaigns and accomplish predetermined objectives, and enjoys producing engaging content to meet client needs.
Work History
Elana HealthManchester, United Kingdom
Social Media Specialist
6 2023 - Current
Job overview
- Achieved a notable 15% increase in the social share of voice (SSoV) within a 3-month timeframe through effective management of paid and organic social media campaigns.
- Successfully developed and executed a highly effective social media strategy for Elana Health, resulting in a remarkable 20% increase in engagement on the Instagram platform.
- Developed and enhanced compelling social media content for prominent platforms, including Instagram, Facebook, and LinkedIn, effectively leveraging scheduling tools to amplify post reach and engagement.
- Successfully developed and managed impactful social media campaigns, resulting in a 30% increase in brand followers and engagement.
International Institute Of Digital Marketing(IIDM)Manchester, United Kingdom
Social Media Marketing Manager
02.2023 - 05.2023
Job overview
- Utilised allocated budgets and leveraged performance data to strategically manage Facebook ad campaigns, optimising return on investment (ROI) by 15%.
- Proficient in utilising social media management tools such as HeroPost to schedule and organise social media posts effectively.
Experience in monitoring and analysing social media campaign performance. - Developed comprehensive design briefs for various projects, including graphics, videos, and advertising campaigns.
- Employed Excel and Google Sheets to meticulously track and analyse campaign performance at Eventsworld Australia, providing crucial insights for informed strategic decision-making.
- Demonstrated strong teamwork and collaboration skills in ensuring consistent maintenance of branding.
- Developed and executed acomprehensive social media plan leveraging market research and customer data to drive engagement and increase brand visibility.
StyleByMiztique Jewellery LtdAbuja, FCT
Small Business Owner
4 2014 - 1 2022
Job overview
- Successfully established and managed a thriving jewellery business, @stylebymiztique, resulting in 80% sales growth from inception.
- Spearheaded social media campaigns to enhance brand visibility and drive engagement for cubic zirconia jewellery promotion.
- Successfully drove a 46% increase in engagement through strategically implementing effective strategies.
- Demonstrated exceptional ability to increase Instagram following, strategically growing over 35,000+ followers.
- Managed end-to-end procurement process, demonstrating expertise in supplier management, effective communication, meticulous product selection, and efficient shipment coordination.
Education
University of SalfordManchester, United Kingdom
Master of Science from Digital Marketing
09.2022
University Overview
- Explored digital marketing strategy and analytics, digital marketing communications, online and offline consumer behaviour, and search and social media marketing.
- Took part in a Global Business Challenge that involved enhancing visibility and engagement for a logistics firm based in Ecuador.
Ahmadu Bello University (A.B.U)Zaria, Nigeria
Bachelor of Arts from Archaeology
2004 - 2009 (5 years)
Federal Government College MalaliKaduna, Nigeria
GCSEs from Sciences
1998 - 2003 (5 years)
Skills
- Search Engine Optimisation
- Content Marketing
- Social Media Marketing
- Data Analysis
- Email Marketing
- Brand Communication
- Digital Strategy
- Client engagement
Timeline
University of Salford
Master of Science from Digital Marketing
09.2022
Social Media Specialist
Elana Health
6 2023 - Current
Small Business Owner
StyleByMiztique Jewellery Ltd
4 2014 - 1 2022
Ahmadu Bello University (A.B.U)
Bachelor of Arts from Archaeology
2004 - 2009 (5 years)
Federal Government College Malali
GCSEs from Sciences
1998 - 2003 (5 years)
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