Toby Parkes

• Responsible for UK & US Growth
• Personally sourced and closed 7 new brands in first 8 weeks achieving 3x overperformance accellerators in first 2 months
• Business required role to pivot to 100% USA; declined full time hours change or relocation and left role July 2025

Sales lead in new business venture within Boldyn selling connectivity technology in Sports & Entertainment space.

• Scaling business alongside Commercial Director from zero to £15m within 24 months as part of a team of 2 to 5.
• Responsible for growth of new business, upselling to existing enterprise accounts, and key partnership development.
• Implemented full MEDDPICC sales process from scratch including hiring and training 5 new team members.
• Lead multiple high profile RFP processes with highly complex technical responses; involving partners to compliment tech stack; holding internal & external stakeholders to account to ensure success
• Contract values between £300k and £7m including Arsenal FC, Vodafone, O2, ASM Global, Silverstone, Ascot
• Developed successful partnership with key technology partners to grow business such as Amazon, HPE, and Cisco

• Part of Global Business Development team responsible for generating and closing new business across Enterprise, Mid-Market, and SMBs.
• Work across multiple key stakeholders and departments to identify gaps in business' digital strategy to implement Fresh Relevance personalisation platform.
• Closed an Enterprise contract with Panasonic in first 6 months
• Managed and created working contracts with agreed KPIs across digital channels and stakeholders
• Highly complex data-driven digital ecosystems to navigate, understand, and communicate value into.
• Closed most revenue in final FY out of 5 new hires in team

• SaaS mobile commercialisation and personalisation platform for live venue environments in the Sport & Entertainment sector.
• Personally secured a company-changing strategic enterprise partnership with $20bn valued company Compass Group Levy; expand our platform across UK portfolio
• Secured £526k 3 months into the FY in 2022/23 and left the business on 131% of my annual target across 4 new business contracts

• Co-founded and built a golf travel website business targeted at under 35's.
• First company to offer a truly end-to-end online booking system including tee times, flights, hotel, buggy, and extras.
• Developed relationships with hotels and golf courses across The Algarve in order to negotiate contracts and partnership agreements.
• My role included website design and management, contract negotiations, itinerary planning, and the marketing & sales strategy.

• Responsible for converting warm leads into full B2B sales opportunities in the UK & Ireland.
• Achieved 100% or more in 6 out of 7 full sales months, and in my 2nd
  month achieved 190% of target.
• Global top performer in my first quarter across 10 different sales teams based in the US, UK, Europe, and Asia receiving full American Association ISP Training.