Toby Drake
London,United Kingdom
Summary
Results driven Alliances Manager with a proven track record of building and nurturing strategic partnerships in the cloud computing industry. Adept at leveraging an in-depth knowledge of AWS to drive collaborative initiatives that accelerate business growth and foster innovation. Skilled in developing and executing multi-region alliances strategies, negotiating agreements, and cultivating long-term relationships with key stakeholders. Passionate about driving impact through effective collaboration and excited to take on new challenges in driving partnerships for combined success.
Overview
2025
2025
years of professional experience
1
1
Certification
Work History
AWS Alliances Manager
Rebura Ltd.
EMEA
08.2021 - Current
- Spearheading market development and vendor relationships across EMEA, driving growth in strategic markets (Nordics, Benelux, ALPs)
- Leading region-specific campaigns, aligning sales and marketing strategies with business goals
- Managing stakeholder relationships and supporting sales through effective vendor and channel collaboration
- Overseeing vendor engagement, funding, and APN management, optimizing operational efficiency
- Delivered cross-functional initiatives, including sales workshops, customer events, and tailored solutions
- Achieved >30% YoY growth, driving markets to ~25% of total revenue; operating at 118% of annual targets
AWS Partnerships Executive
Rebura Ltd.
- Launched new markets through gap analysis and vendor mapping
- Developed and managed key vendor relationships, leading the first international campaigns and events
- Exceeded targets, resulting in promotion.
AWS Recruitment Consultant
Jefferson Frank
London
01.2020 - 07.2021
- Excelled in AWS contract recruitment across the UK&I, combining 360 consulting, business development, and contract negotiation to grow a profitable desk
- Forged key vendor relationships, and launched the 'Tech and Toast' series
- Consistently exceeded targets and earned promotion despite challenging market conditions during COVID.
Lead Academy S&C Coach
Crystal Palace FC
London
09.2018 - 12.2019
- Thriving in high-pressure, high-performance environments through leadership and expertise
- Professional coaching background fosters strong relationships and maximizes team potential.
Education
Master of Science - Biomechanics
Roehampton University
London /2015 - /2017
Bachelor of Science - Strength & Conditioning Science
St Mary's University, Twickenham
Twickenham /2010 - /2013
Skills
- Cloud Expertise: Deep knowledge of AWS services, solutions, and go-to-market strategies
- Strategic Partner Development: Skilled in scaling relationships with cloud and technology partners
- Go-to-Market Strategy: Designing and executing initiatives to boost revenue growth
- Revenue Growth: Driving revenue through strategic alliances and co-selling models
- Vendor Management: Building and nurturing strategic alliances across EMEA
- EMEA Expertise: Extensive experience managing partnerships across EMEA regions
- Cross-functional Collaboration: Aligning technical, sales, and marketing teams for results
- Stakeholder Engagement: Strong relationships with key internal and external partners
- Negotiation: Securing mutually beneficial agreements and partnerships
- Data-driven Strategy: Using analytics to drive strategy, performance, and partnership success
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Certification
Master Cloud Alliances Director Certification, CADy Shack (Issued May 2024)
Green Software for Practitioners , The Linux Foundation (Issued Jul 2023)
Migration Ambassador Foundations, Amazon Web Services (Issued Nov 2021)
References
References available upon request.
Timeline
AWS Alliances Manager
Rebura Ltd.
08.2021 - Current
AWS Recruitment Consultant
Jefferson Frank
01.2020 - 07.2021
Lead Academy S&C Coach
Crystal Palace FC
09.2018 - 12.2019
AWS Partnerships Executive
Rebura Ltd.
Master of Science - Biomechanics
Roehampton University
/2015 - /2017
Bachelor of Science - Strength & Conditioning Science
St Mary's University, Twickenham
/2010 - /2013
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