Hi, I’m
Tirth Vira
Senior Brand Experience Manager
Chesham,Buckinghamshire
The way to get started is to quit talking and begin doing.
Walt Disney
Summary
Meticulous, enthusiastic and experienced account manager; known for thinking out of the box, having quick learning ability, calculated risk-taking ability, creative problem-solving, with a keen interest in copy-writing and known for actively using some great puns.
Overview
3
years of professional experience
Work History
Clay Design Strategy
Senior Brand Experience Manager
2023.01 - 2024.02 (1 education.year_Label & 1 education.month_Label)
Job overview
- Led branding, packaging, designing projects end-to-end for brands ranging from multi-national companies like Marico, Varun Beverages, Aditya Birla Group to start-ups and unicorns like Dream11 and Flipkart.
- Formulated branding strategies including brand purpose, nomenclature, market positioning, competition and category study for various brands ranging from sectors like FMCG (Rio Innobev, Marico, RPSG) to education (IB school) to e-commerce (Flipkart) to apparel to consulting to international NGOs (Save The Children)
- Developed and presented strategies to multiple CXOs.
- Conducted secondary market research to understand the respective sector of the project in depth and created multiple insightful design briefs accordingly
- Led social media for multiple brands including formulating the content strategy and performance analysis.
- Developed and maintained relationships with customers and vendors through account development.
- Controlled costs to keep business operating within budget and increase profits.
Page Industries Limited
Management Trainee
2021.07 - 2022.08 (1 education.year_Label & 1 education.month_Label)
Job overview
- Developed an exhaustive SOP for exclusive EBO distribution covering warehouse requirements, internal day to day operations, reporting and auditing of the warehouses which is being used nationally across all distributors with a total turnover of 1000 crores
- Identified and removed the bottlenecks in the system and thus improved the efficiency and reduced costs by 5%
- Developed relations with over 400 retailers and managed a sales team of 4 officers to increase the penetration of Sports Outerwear category of Jockey, leading to monthly average sales of over INR 60 lacs per month
- Used company reports to analyze sales, gross profit and inventory activities.
- Conceptualized innovative sales solutions to increase company revenue.
TrekBuds
Founder
2018.05 - 2018.11 (6 education.months_Label)
Job overview
- Planned, organized and managed trekking and adventure activities in Maharashtra, India region with an average batch size of 40 enthusiasts
- Acquired clients, handled promotions, marketing communication, and operational activities from start to end.
- Negotiated with vendors for achieving the best quality at a desirable rate
- Achieved a repeat customer rate of over 30%
Education
T.A.Pai Management InstituteManipal, India
MBA from Marketing
03.2021
Lala Lajpatrai College of Commerce And EconomicsMumbai, India
BBA from Marketing
03.2018
Areas Of Study
- Brand Management
- Marketing Management
- Consumer Behavior
- Digital Marketing
- Sales Management
Skills
- Business Development
- Negotiation
- Client Relationship Management
- Social Media Management
- Project Management
- Complex Problem-Solving
- Brand Management
- Team leadership
- Self-Motivated
- Attention to Detail
- Analytical and Critical Thinking
- MS Office
Certification
- The Fundamentals of Digital Marketing - Google
- Certified Associate in Project Management (Pursuing) - Project Management Institute (PMI)
Positions Of Responsibility
- Event Manager, BrandScan - T.A.Pai. Management Institute
- Social Media Vice Chairperson, Tsunami - Lala Lajpatrai College of Commerce
Languages
English
Bilingual or Proficient (C2)
Gujrati
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)