Ting Chen
Solihull
Summary
Successful Marketing Specialist skilled at planning, executing, and optimizing marketing and brand strategies both in China and UK. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Solid understanding of branding, digital marketing, e-commerce, and creative digital design. Used to work for an FMCG company and advertising agency both in China and UK.
Overview
8
8
years of professional experience
Work History
Senior Digital Marketing Specialist
Pingpong Digital
01.2019 - Current
- Built a digital marketing strategy through competitive research, platform determination, benchmarking, and audience identification
- Mаnaged and monitored multiple clients' social accounts with varying goals and requirements (including The Little Red Book, WeChat, Weibo, and Douyin)
- Created exciting, engaging campaigns and social media content to populate digital media platforms
- Expanded advertising cooperation platforms and built media relationships in China
- Monitored and measured the effectiveness of digital marketing efforts, provide insights to optimize marketing strategies, and improved ROI
Digital Marketing Executive
Pingpong Digital
07.2017 - 12.2018
- Assisted with setting up and managing clients’ Chinese social media accounts such as WeChat, Weibo, and The Little Red Book to generate good content and attract views
- Created Chinese content for clients' marketing materials and social media channels
- Helped clients to advertise on major Chinese media platforms;
- Optimized content and monitor social media trends for clients to maximize brand visibility and engagement
- Built strong client relationships through comprehensive and regular reporting
Assistant Brand Manager
Inner Mongolia Yili Industrial Group
12.2016 - 05.2017
- Supported team to launch and manage new online sub-brand;
- Identified, developed, and evaluated brand marketing strategy based on market trends and research
- Worked with ane-commercial team to create, deploy and optimize marketing initiatives and sale strategies
- Developed and implemented favorable pricing strategies, balancing firm objectives with consumer trends
- Deployed integrated marketing campaigns successfully for increased brand awareness among target audiences
- Planned digital media buys and managed 12 digital agencies
Graduate Brand Management Trainee
Inner Mongolia Yili Industrial Group
06.2015 - 12.2016
- Developed integrated marketing strategies and campaigns each quarter. Increased brand awareness by launching the Yili Olympic marketing campaigns (12.1 billion brand exposure)
- Managed and monitored the company's Social Media Platforms, e.g. WeChat/Weibo
- Supported to create engaging marketing content (TVC/ KV/ H5/ Text);
- Accumulated digital marketing experience including Chinese celebrity and KOL resources
- Planned crossover cooperation and schedules, and successfully achieved cooperation with some platforms (e.g. Uber/TMall/NetEase/Sina/Tencent /Huayi Brothers)
- Managed and completed the design and launch of the company's website in 4 months
- Assisted in establishing an external agency management system
Education
Master - International Marketing Management
Surrey University
Bachelor - Marketing
Liverpool University
Skills
- Copywriting abilities
- Adobe Photoshop user
- Proven marketing experience in FMCG
- KOL resources
- Be innovative, passionate and proactive
Languages
English
Fluent
Chinese (Mandarin)
Native
Timeline
Senior Digital Marketing Specialist
Pingpong Digital
01.2019 - Current
Digital Marketing Executive
Pingpong Digital
07.2017 - 12.2018
Assistant Brand Manager
Inner Mongolia Yili Industrial Group
12.2016 - 05.2017
Graduate Brand Management Trainee
Inner Mongolia Yili Industrial Group
06.2015 - 12.2016
Master - International Marketing Management
Surrey University
Bachelor - Marketing
Liverpool University
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