Summary
Overview
Work History
Education
Skills
Custom Section
Websites, Portfolios and Profiles
Languages
Timeline
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Tina Tripsa

Tina Tripsa

London

Summary

Results-driven executive with extensive experience in growth strategy and stakeholder engagement across pharmaceuticals, R&D and digital transformation. Demonstrated success in driving data-driven strategies, collaborating with global cross-functional teams to develop and implement effective operational.

Overview

16
16
years of professional experience

Work History

Global Strategic Insights & Analytics Partner

Astellas
Addlestone, England
08.2022 - Current
  • Generated actionable insights through the management of global business intelligence for the Women’s Health division, informing strategic decision-making.
  • Developed company goals and targets based on historical performance and forecast predictions to drive alignment and focus.
  • Closely monitored operations to ensure processes stayed within targets and matched or exceeded forecasts.
  • Developed and maintained excellent client and commercial contact relationships to maintain and expand brand initiatives
  • Coordinated cross-functional teams to deliver tailored legal solutions, enhancing client satisfaction, and engagement.
  • Established firm's organisational strategies through strategic thinking and direction.

Head of Primary Intelligence

IQVIA Consulting
, EU
12.2020 - 06.2022
  • Managed and lead multiple integrated projects across the EMEA region generating & delivering insight and solutions truly tailored to client needs, worked with clients to build lasting relationships, harnessed opportunities for innovation across a range of tried and tested techniques, helped to develop a talented and expanding team, and provided thought leadership and evidence specialist advice for pharma, biotech, and consumer health by using IQVIA global proprietary tools.
  • Research and Insights: uncovered deep understanding of patients, healthcare professionals, communities, markets, stakeholders, competitors and brands to drive competitive advantage in commercial investment decisions.
  • Innovation & Operational Excellence: carried out change management plans; uptake of new social media technologies with clients (Brandwatch-an IQVIA global mandate), Power BI, Decipher Tech. Streamlined business processes to lower overhead, raise profitability, and drive bottom line.
  • Client Focus & Commercial Strategy: provided recommendations based upon future-oriented and early warning intelligence. Partnering collaboration with Consulting, Epidemiology and Sales in cross selling to answer strategic business questions for brand teams in actionable insights.
  • Development: resourced, recruited, trained, appraised, and upskilled senior & junior member; monitor team and individual financial targets. Best practices and knowledge sharing. 8 direct reports.
  • Outreach: worked toward achieving 2022 organic growth under the Faster, Smarter, Bolder vision; winner of Bold 2021 Award: achieved biggest ever win on digital transformation and 40% organic growth against YTD forecast.
  • IQVIA is a global leader in using data, technology, and advanced analytics to help clients drive healthcare forward.

Associate Principal

IQVIA Australia PTY
Sydney, Australia
08.2018 - 12.2019
  • Directed a wide range of projects varying in both scope and complexity. Scaled and delivered client solutions both for pharmaceutical and biotechnology companies. User research journeys for new product launches in diabetes wearable technology (patients, physicians), online usage and attitudes studies, cognitive interviews, digital ethnography, payer landscape /submissions, etc.
  • Recruited, trained and guided team members at all levels to perform client engagement from proposal qualification through signature and delivery.
  • Instrumental in creating data storage strategy for the Primary Intelligence Unit.
  • Executive member of the Consumer Health Thought Leadership Advisory Board.

Strategy Director - Digital Insights & Analytics

TOORAK Insights
, England
03.2017 - 07.2018
  • Entrepreneurial UX/CX consultancy start up. Devised and introduced tactics focused in technical and commercial branding across multichannel platforms (web services, mobile) for healthcare, biotechnology, financial services (banking) and medical devices in EU and APAC region.
  • Projects included payer, user research, branding, consumer journey mapping, online communities, digital ethnography, co-creation and product usability using human-centred engineering protocols for implanted remote technology.
  • Collaborated with wider stakeholders and on-off shore agile squads in a cross functional matrix. (product usability using human-centred engineering protocols for implanted remote technology).
  • Achieved revenue acquisition of £4M and market share acquisition per investor objectives through implementation of cutting-edge CRM technologies.

Chief Growth Officer (CGO)-Onsite

Ipsos MORI
, France & Greece
05.2010 - 12.2016
  • Governed global and local teams to produce successful commercialization of product portfolio mix according to client needs and global growth strategy initiatives. Healthcare Therapy Monitors, Payer Research, FMCGs & Financial Services. EMEA region. 10 direct reports.
  • Assumed full P&L accountability of financial oversight of budgets and forecasts. Streamlined business processes to lower overhead, raise profitability, and drive bottom line.
  • Instituted Healthcare Business Unit achieving 30% market penetration with HC clients. Oncology, Multiple Sclerosis and Chronic Diseases (Heart, Obesity).
  • Created and implemented regional hub as centre of excellence for Censydiam segmentation strategy programs (Centre for Systematic Diagnostics in Marketing, the world leading tool in studying human motivations)-black belt certified.
  • Acquired high profile global FMCG mandates, achieved 2012/2013/2014/2025 TO vs Budget and exceeded Gross Profit vs Budget metrics.

Chief Operations Officer (COO)

05.2010 - 11.2011
  • Carried out organisational and operational re-structuring for Synovate, an Ipsos acquired company, with a focus on sustainability, diminished OPEX, and payroll maximisation.
  • Cultivated robust, innovative, flexible, and dynamic strategies in business development, territory sales, and general commercial operations.
  • Optimized organic growth through robust organizational overhaul and process remediation.
  • Developed and implemented reporting strategies and led cross functional teams to design and deliver reports-dashboards and analytics solutions.
  • Successful pass over to Ipsos following the global merger-lead migration objectives.

Education

Bachelor of Arts - Psychology

American College of Greece
Athens, GR

Skills

  • Data analytics and governance
  • Qlik, Tableau, and Power BI
  • Data analysis and insight generation
  • Cross-functional collaboration
  • Strategic planning and partnerships
  • Stakeholder engagement
  • Team leadership
  • Business process improvement
  • Client relationship management

Custom Section

Human Centred Design, North Star, Forecasting, Brandwatch (Social Media Listening), Segmentation & Consumer Psychographics, R & D ATU/ Market Sizing, Brand Strategy & Market Positioning, Communications, New Product Launches, Patient/HCP Experience Journeys, Focus Groups, Workshops, In Depth - Cognitive Interviews, Executive Advisory Boards, Adelphi Methodology, Team Building, Leadership 360 Evaluation

Websites, Portfolios and Profiles

http://www.linkedin.com/in/tinatripsa

Languages

English
Proficient
C2
Greek
Proficient
C2
Italian
Intermediate
B1

Timeline

Global Strategic Insights & Analytics Partner

Astellas
08.2022 - Current

Head of Primary Intelligence

IQVIA Consulting
12.2020 - 06.2022

Associate Principal

IQVIA Australia PTY
08.2018 - 12.2019

Strategy Director - Digital Insights & Analytics

TOORAK Insights
03.2017 - 07.2018

Chief Growth Officer (CGO)-Onsite

Ipsos MORI
05.2010 - 12.2016

Chief Operations Officer (COO)

05.2010 - 11.2011

Bachelor of Arts - Psychology

American College of Greece
Tina Tripsa