Tina Lee
Canvey Island,Essex
Summary
Results-driven marketing director with expertise in executing traditional and digital campaigns. Proven ability to develop effective pricing structures, channel partnerships, and promotional strategies. Strong leadership and strategic thinking skills enhance marketing initiatives, supported by a solid foundation in market analysis and brand development. Excellent communicator with a collaborative approach to team projects, ready to leverage skills in strategic planning and project management.
Overview
26
26
years of professional experience
5
5
years of post-secondary education
Work history
Marketing Director
CHINESE ESSENCE MEDICAL GROUP
, Hong Kong
07.2019 - 05.2026
- Developed and executed overall marketing strategies, integrating online and offline campaigns to enhance brand awareness, drive customer acquisition, and boost sales performance.
- Led brand building and ATL communication strategies, including social media, SEM/SEO, KOL collaborations, video production, and media planning to strengthen market presence.
- Analyzed market trends and consumer behaviour, leveraging market intelligence to refine brand strategy and improve customer experience and retention.
- Managed marketing budget planning and resource allocation to maximize ROI and support business growth objectives.
- Achieved 100% increase in new leads sales in 2020 following joining in 2019, significantly accelerating business growth.
Marketing Manager
BTL HONG KONG LIMITED
, Hong Kog
02.2019 - 07.2019
- Supported development of integrated marketing strategies to improve brand visibility in B2B environments.
- Assisted sales teams in coordinating marketing initiatives with revenue targets.
- Collaborated with celebrities and key opinion leaders (KOLs) to implement advertising campaigns that enhanced brand visibility and audience engagement.
Product Manager
NEO DERM (HK) LIMITED
, Hong Kong
01.2016 - 02.2019
- Assist in crafting strategies to enhance online subscription growth.
- Support initiation and execution of digital marketing campaigns via social media platforms, including blogging and online communities.
- Aid in overseeing and developing digital marketing strategies, focusing on target setting, project priority, budgeting, and KPI metrics.
Brand & Marketing Manager
INFO-SKY LTD – subsidiary of BabyKingdom
, Hong Kong
05.2013 - 03.2015
- Collaborated in executing local B2B sales and marketing initiatives.
- Assisted in integrating personal sales efforts with organised marketing activities.
- Supported product launches, promotions, exhibitions, and trade shows.
Marketing Manager
TANKOS CO. LTD
, Hong Kong
03.2010 - 01.2013
- Assisted in managing marketing and training department for wholesale and beauty salon sectors.
- Developed marketing strategies and executed marketing plans.
- Supported beauty salon managers to meet sales targets and deliver excellent customer service.
Marketing & Training Manager
SLIM BEAUTY GROUP LTD
, Hong Kong
07.2007 - 05.2008
- Facilitate tracking of marketing budget through proper recording methods.
- Support planning and execution of ATL and BTL marketing activities.
- Assist in evaluating ongoing training programmes.
Product Manager
DELUON HAIR PRODUCTS LTD
, Hong Kong
12.2006 - 05.2007
- Assisted in identifying new business opportunities to enhance brand visibility and support sales in B2B market.
- Supported marketing activities by managing inventory control, product costing, and pricing strategies.
- Coordinated with overseas manufacturers and vendors within beauty industry to ensure timely delivery of products.
Marketing Manager
ASIA PACIFIC BEAUTY PRODUCTS LTD
, Hong Kong
06.2002 - 10.2006
- Supported brand image enhancement through strategic communication and public relations initiatives.
- Assisted in planning and organising marketing and promotional activities including exhibitions, seminars, and special events.
- Helped manage and organise training department to align with business objectives.
Marketing Executive
PARIS LEUNG’S CO.
, Hong Kong
02.2001 - 05.2002
Administration Assistant
DICKSON GROUP
, Hong Kong
07.2000 - 02.2001
Education
Higher Diploma - Fashion and Textile Merchandising
09.1995 - 06.1998
Bachelor of Arts - Textile & Clothing Marketing
09.1998 - 06.2000
Skills
- Microsoft Office Suite
- Excel and PowerPoint
- Chinese language proficiency
Word processing skills
LANGUAGE SKILLS
Cantonese Native Speaker
Native
English Fluent written and spoken
Upper intermediate (B2)
Putonghua Moderate spoken
Intermediate
Timeline
Marketing Director - CHINESE ESSENCE MEDICAL GROUP
07.2019 - 05.2026
Marketing Manager - BTL HONG KONG LIMITED
02.2019 - 07.2019
Product Manager - NEO DERM (HK) LIMITED
01.2016 - 02.2019
Brand & Marketing Manager - INFO-SKY LTD – subsidiary of BabyKingdom
05.2013 - 03.2015
Marketing Manager - TANKOS CO. LTD
03.2010 - 01.2013
Marketing & Training Manager - SLIM BEAUTY GROUP LTD
07.2007 - 05.2008
Product Manager - DELUON HAIR PRODUCTS LTD
12.2006 - 05.2007
Marketing Manager - ASIA PACIFIC BEAUTY PRODUCTS LTD
06.2002 - 10.2006
Marketing Executive - PARIS LEUNG’S CO.
02.2001 - 05.2002
Administration Assistant - DICKSON GROUP
07.2000 - 02.2001
The Hong Kong Polytechnic University - Bachelor of Arts, Textile & Clothing Marketing
09.1998 - 06.2000
The Hong Kong Polytechnic University - Higher Diploma, Fashion and Textile Merchandising
09.1995 - 06.1998