Tina Harvey

Part of the Customer Experience team working to reduce churn and improve customer retention

• Re-formatting GTM projects and managing cross-department teams to deliver new marketplace products and features across web, mobile, and app
• GTM strategy for various projects, including call tracking software, AI service messaging, job posting & enquiries, consumer research
• Stakeholder and third party engagement, including Institute of Customer Service
• B2B/B2C value proposition, research, insights and analysis
• Customer journey & UX improvement initiatives
• AGILE project management, managing multiple projects concurrently
• Internal communication planning, including creation and management of intranet CX resource for the organisation
• Customer contact for PR, testimonials, feedback
• Utilised full suite of Atlassian, including Jira, Trello, Confluence, Miro
• Employee representative, shaping the employee experience and representing others in organisational meetings with senior leaders
• Working towards Level 5 in Operational Leadership with Raise the Bar

• Marketing strategy, communications, and project management for Electrical Wholesale B2B SME company
• Creating and implementing strategic marketing plans for product/service development and market penetration, including market research
• Brand development, rebrand and management of lighting brand
• Team management and cross-department project management
• Content creation - PR, third party content, articles, blog posts, email marketing, social media, website copy, product copywriting
• Implementation and management of e-commerce B2B website
• Graphic design and design agency management
• Third party management and partnership development
• Sales data analysis and reporting, including pricing strategy
• Internal communication - company newsletter, employee engagement, charity event organisation
• Trade show organisation and event planning
• Third party resource management
• B2B/B2C value proposition
• Customer Experience research, insights, and change management
• Website/E-commerce strategy, design, implementation and management
• Leadership skills inc
• Various training
• Google ads, Meta ads, affiliate marketing
• Email marketing content & strategy.

• Digital marketing and content creation for national campaigns and local events for 90+ parking facilities across UK and Ireland
• Delivered 20% growth in web hits to 2.5m in the West Region (2m UK, 500k IE)
• Project lead for implementation and transition to new e-commerce website (via Sitecore)
• Increased pre-booking online sales to hit revenue targets of £2.3m UK and £690k in Ireland, representing 19% growth in 1 year
• Online and offline copywriting, including press releases, third party content, blog posts, social media
• Social media strategy and management, including best practice document and implementation
• Email marketing to over 300,000 segmented contacts
• Data, KPI, and analytics management
• Paid search - in-house and via third party agency
• CRM management, including GDPR implementation
• Event formation, organisation and management - including the biggest EV event in the North (2018)
• Co-founder of EV initiative group for Manchester
• Event and partnership management for third parties, e.g
• Filming crews
• Story writing and content for British Parking Awards 2018, resulting in first ever win for Best New Car Park
• PR management and social media customer service.

• Online sales and marketing for SME wholesale distribution company specialising in homeware & gifts
• E-commerce website design and maintenance, including content creation and copywriting
• Marketplace order management via Linnworks - Amazon, eBay
• Single unit sales from startup to £100,000 for the smallest trading company in-house
• Social media strategy and content creation
• Google analytics
• Press release content for editorials, print publications - e.g
• Trade magazines
• Graphic design
• PR, outreach and influencer marketing to increase brand awareness
• Inventory management of over 1600 individual products
• Contract negotiation for third party software services
• Customer service ensuring efficient and positive customer experience
• Logistics and deliveries - national and international including third party management.