Summary
Overview
Work History
Education
References
Timeline
Generic

Tim Palmer

Head Of European Sales
Manchester

Summary

As a dedicated and competitive leader, possessing extensive business acumen and having worked in both public and private healthcare markets across various countries and specialties, I emphasize leading by example, establishing a solid business foundation through best practices, and maintaining a positive ‘never say never’ attitude. Notable strengths include a passion for developing high-performing teams, an unwavering drive to exceed expectations while supporting others in achieving their goals, and a proven track record of adaptability and commitment. Motivated to continuously learn and enhance personal attributes, I grasp and communicate complex technical concepts effectively, thanks to my knack for problem-solving and meticulous attention to detail. My entrepreneurial spirit drives me to set high standards and embrace innovation

Overview

22
22
years of professional experience
10
10
years of post-secondary education

Work History

Head of European Sales

Saluda Medical
4 2022 - Current
  • 5-Year Model Development: A strategic roadmap for the next five years. Including setting goals, defining milestones, and outlining the steps needed to achieve them
  • Expanding the team in all regions, based upon growth of RPH
  • Leading the development of commercial metrics, based upon multiple commercial years experience prior to USA launch
  • Sales Training, Marketing, and Professional Education Strategy: Focusing on improving sales skills, marketing efforts, clinical excellence and professional education
  • Supported HR Resources and Benefits for the Team: Pitched to key stakeholders to Invest in human resources by providing additional support (such as hiring HR personnel) and benefits (like company cars and pensions) to team members
  • Adapting reimbursement processes and strategies in response to external changes
  • Relaunched the Spanish business following the selection and negotiation with a new distributor

Director of European Sales

Saluda Medical
01.2021 - 03.2022
  • Led the European Commercial team with the objective of evolving a clinical and scientific culture, into a commercial competitive one. Achieving approx 60% growth in year 1
  • Successfully recruiting a German Country Manager was a key factor in developing foundations for commercial growth - Germany very quickly developed into the largest European revenue
  • Other significant projects included creating the "Engage and Educate" strategy, re-aligning incentive plans, opening new markets, developing a strategy to achieve Market Share Leadership and restructuring roles & responsibilities
  • Collaborating with divisional leads and influencing key stakeholders to expand the European team specialties through recruitment in Medical Affairs, HR, Finance and Professional education

Area Director UK & Ireland

Saluda Medical
11.2016 - 12.2020
  • Set up the UK business from zero to 5 people, establishing 7 accounts and leading Europe with Sales results
  • The process included building strategy, customer engagement plans, a 'Saluda Service Standard' and a competitive but patient focused culture.

NMD Sales Manager Northern UK and South Africa

St. Jude Medical
05.2015 - 11.2016
  • Leading a team of 8 team members across 4 therapies – Deep Brain Stimulation, Spinal cord Stimulation, RF Ablation and Dorsal Root Ganglion Stimulation
  • Following the amalgamation of three companies, a high-level of leadership was required to achieve instant success, whilst building and implementing a long term strategy
  • Within 18-months, the team were motivated, performing above plan (30% Vs PY), developing a positive reputation and achieving consistent market share gains
  • Additional responsibilities included managing agreements and new business negotiations with distributors in South Africa and the Middle East.

Area Director - Benelux

Spinal Modulation (SMI)
05.2014 - 05.2015
  • Achieving annual sales revenue of $6.125m showing a growth of 30% over FY14 sales and an increase of new procedures by 59%
  • The Benelux FY14 sales accounted for 28% of SMI world wide sales revenue - The single largest region contributing to acquisition milestones.
  • Responsibility for the OPEX management of the Benelux region
  • Developed innovative ways to increase patient referrals and indication awareness projects
  • A significant portion of this role included challenging the governmental body in Belgium for their decision to suspend reimbursement of the Axium neurostimulator system.

Country Manager - Benelux

Spinal Modulation (SMI)
06.2013 - 05.2014
  • Led the team with a commercially focused strategy from a $1.7m annual revenue to finish the year at $4.7m
  • Recruited field Sales Specialists to support the cultural transition and strategically developed new accounts and customers
  • Key growth through specialist management of a number of KOL’s based in the Benelux
  • Led the SJM collaboration within both country teams
  • Supported the first IDE study procedure in the USA, collaborated with SJM Italy to set up the first 3 DRG centres including proctoring procedures and arranged and developed SJM/SMI business for the first time in the Middle East.

Regional Manager – UK and Ireland

Spinal Modulation - Neuromodulation
11.2011 - 06.2013
  • Following the approval of CE Mark in November 2011 this role formed 50% of a 2-man team to start –up commercialisation of the Axium neuromodulation system across the UK and Ireland
  • The role involved learning, understanding, proctoring, training and educating company employees, nurses, physicians and myself
  • In year 1 seven accounts were strategically targeted in a controlled launch to begin implanting, achieving a revenue of $900k
  • Assisted in the recruitment and interviewing of the third team member
  • Proctored the first global commercial Axium procedure.

Senior Territory Manager – Midlands, UK

Medtronic Neuromodulation Division
02.2009 - 11.2011
  • A change in division provided an opportunity to prove adaptability in a new team, a different market, with numerous speciality of customer and with a diverse product mix
  • Worked closely with the Marketing and Business Development teams on projects that were utilised nationally throughout the division
  • 121% in FY11 with the highest percentage Vs AOP in the division achieving 29% growth
  • 125% in FY10 achieving 35% growth
  • Territory growth from £1.15m to £2m in 2 years including growth of the SCS business from £160k in FY09 to £1.1m in FY11.

Territory Manager North West, UK

Medtronic Cardiac Rhythm Disease Management Division
09.2006 - 04.2009
  • Sales and technical support responsibilities covering a territory representing revenues of £5 million in the North West of England
  • The territory included two of the largest Cardiac Rhythm Disease Management accounts in the U.K and involves the complete management of the largest collaborative hub
  • 116% of plan FY09
  • 130% of plan in FY08
  • Sales Newcomer of the year award FY07
  • Increased sales by 22% equating to £5 million revenue.

Technical Consultant

Medtronic Cardiac Rhythm Disease Management Division
01.2005 - 09.2006
  • The technical consultant’s role involved the planning and execution of technical and educational programmes, providing technical support to customers both in and out of implant environments and providing technical assistance to the sales force on request
  • Successfully completed the NASPExam with only 5 months experience in CRDM.

Clinical Physiologist

Morecambe Bay NHS Trust
10.2002 - 12.2004
  • The position was taken as a University graduate with an opportunity to complete a further Clinical physiology fast track degree
  • Duties and responsibilities within the role included performing a full range of both invasive and non-invasive cardiac investigations
  • I quickly developed the skills to undertake the role and was in the minority managing to complete the degree course within the allotted timeframe.

Education

cMgr MCMI - Business Administration and Management

Chartered Management Institute

Manager Business Administration (Leadership Practice) - undefined

The Open University

BSc (Hons) Clinical Physiology - undefined

Manchester Metropolitan University
01.2002 - 04.2004

BSc (Hons) Sports Science - undefined

University of Central Lancashire
01.1999 - 04.2002

A-Levels - Physical Education, Biology, Psychology

St. John Rigby Sixth Form College
01.1997 - 04.1999

GCSE - undefined

St Edmund Arrowsmith RC High School
01.1997 - 04.1999

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References

Available upon request

Timeline

Director of European Sales

Saluda Medical
01.2021 - 03.2022

Area Director UK & Ireland

Saluda Medical
11.2016 - 12.2020

NMD Sales Manager Northern UK and South Africa

St. Jude Medical
05.2015 - 11.2016

Area Director - Benelux

Spinal Modulation (SMI)
05.2014 - 05.2015

Country Manager - Benelux

Spinal Modulation (SMI)
06.2013 - 05.2014

Regional Manager – UK and Ireland

Spinal Modulation - Neuromodulation
11.2011 - 06.2013

Senior Territory Manager – Midlands, UK

Medtronic Neuromodulation Division
02.2009 - 11.2011

Territory Manager North West, UK

Medtronic Cardiac Rhythm Disease Management Division
09.2006 - 04.2009

Technical Consultant

Medtronic Cardiac Rhythm Disease Management Division
01.2005 - 09.2006

Clinical Physiologist

Morecambe Bay NHS Trust
10.2002 - 12.2004

BSc (Hons) Clinical Physiology - undefined

Manchester Metropolitan University
01.2002 - 04.2004

BSc (Hons) Sports Science - undefined

University of Central Lancashire
01.1999 - 04.2002

A-Levels - Physical Education, Biology, Psychology

St. John Rigby Sixth Form College
01.1997 - 04.1999

GCSE - undefined

St Edmund Arrowsmith RC High School
01.1997 - 04.1999

Head of European Sales

Saluda Medical
4 2022 - Current

cMgr MCMI - Business Administration and Management

Chartered Management Institute

Manager Business Administration (Leadership Practice) - undefined

The Open University

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