Tiffany KWOK
Colindale
Summary
With two years of experience in digital content creation, social media management, and website optimisation, I have a proven track record of producing effective marketing materials, and delivered solid results. As a multilingual that is proficient in a wide range of software and programming languages, with a strong commitment to continuous learning, I am eager to contribute and grow in a new marketing role.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
Work history
Localisation Quality Assurance Tester
Testronic Laboratories Limited
03.2024 - Current
- Implemented rigorous quality checks for video games across PC, PlayStation and Xbox platforms, to maintain high standards of content quality for Traditional Chinese, as well as assisting other languages within an international team.
- Identified and corrected subtle localisation errors for 15+ video games, ensuring textual and contextual accuracy, and verifying cultural appropriateness.
- Documented and reported bugs and inconsistencies using specialised bug-tracking software, Jira, ensuring clear communication of issues to relevant teams.
Freelance Digital Content Copywriter
Dermagram (Hong Kong) Company Limited
03.2023 - 07.2023
- Achieved more than 5000 views from organic search and social media referral for the most popular article by generating SEO blog articles.
- Managed social media platforms including Instagram and Facebook by maintaining content calendar and generating content that resonate with potential customers.
Digital Content Marketing Executive
Dermagram (Hong Kong) Company Limited
04.2022 - 03.2023
- Spearheaded the SEO blog section of website, broadened web content and boosted site visitors by 15%, improved website SEO by elevating search engine rankings.
- Revamped the company's website by improving the layout and content, improving user experience.
- Achieved a 34% growth in Instagram followers within 2 months through content reformulation and strategic planning.
- Successfully managed social media campaigns on Instagram and Facebook, increased the engagement of potential customers and brand awareness.
- Created impactful visuals for more than 40 marketing materials, including posters, social media assets, and sales kits, driving engagement and generating sales.
Freelance Copywriter
Infocan Computer (Hong Kong) Limited
02.2022 - 07.2022
- Authored 3 informative articles on event production and planning, leading to a 30% increase in the company's LinkedIn exposure.
- Conducted interviews with more than 4 event industry professionals and carried out extensive research to gather insights for article writing.
Marketing Executive - Infocan Events
Infocan Computer (Hong Kong) Limited
01.2022 - 02.2022
- Developed and refined more than 40 marketing assets, including social media posts, articles, and flyers, establishing a consistent style for the company's published materials.
- Collaborated with partners and played an instrumental role in organising and executing an online event for renowned fast-food restaurant group.
Digital Marketing Copywriter
Chung Tai Printing (International) Company Limited
06.2021 - 12.2021
- Developed and launched the e-Shop by designing the website layout and creating high-quality, optimised content based on customer feedback.
- Produced 80+ social media posts and 50+ articles for a new brand, resulting in the accumulation of 230 organic followers within 2 months, driving traffic to the e-Shop, and generating sales.
- Crafted press releases and speech scripts for a press conference that received coverage from local and mainland China media, earning positive feedback from a supervisor for meeting professional standards.
Marketing and Community Intern
Infocan Computer (Hong Kong) Limited
03.2021 - 05.2021
- Generated and developed ideas for social media posts, resulting in a 4x increase in distribution score.
- Collaborated with the marketing team to prepare an overview for an online webinar.
- Crafted and edited website content, along with 6 informative IT-related articles, resulting in heightened awareness among potential business clients.
Education
Bachelor of Social Science (Hons) - Journalism and Communication, 2:1
The Chinese University of Hong Kong
09.2017 - 07.2021
Diploma in Web Design for Mobile and Desktop Devices - undefined
Computer Academy
10.2022 - 05.2023
Professional Certificate in UI/UX Website Design with Adobe XD -
Maya Education Center
07.2022 - 09.2022
Skills
- Graphic Design
- Content Creation
- Social Media Management
- UX/UI Design
- Web Optimisation
- Communication
- Web Design
- Video Editing
- Proficient in MS Office (Word, PowerPoint, Excel, Teams, Outlook)
- Good at Adobe Suite (Photoshop, Premiere Pro, InDesign, Xd, Dreamweaver), Canva, Figma and Sketch
- Knowledge of HTML5, CSS5, JavaScript and Jira
- Knowledge of WordPress, Wix and Mailchimp
Additional Information
Right to work: BNO visa (Eligible to work in the UK without visa sponsorship)
Languages
Cantonese (Native)
Fluent
English (Fluent)
Advanced
Mandarin (Fluent)
Advanced
Additional Information
BNO visa (eligible to work in the UK without visa sponsorship)
References
References available upon request.
Timeline
Localisation Quality Assurance Tester
Testronic Laboratories Limited
03.2024 - Current
Freelance Digital Content Copywriter
Dermagram (Hong Kong) Company Limited
03.2023 - 07.2023
Diploma in Web Design for Mobile and Desktop Devices - undefined
Computer Academy
10.2022 - 05.2023
Professional Certificate in UI/UX Website Design with Adobe XD -
Maya Education Center
07.2022 - 09.2022
Digital Content Marketing Executive
Dermagram (Hong Kong) Company Limited
04.2022 - 03.2023
Freelance Copywriter
Infocan Computer (Hong Kong) Limited
02.2022 - 07.2022
Marketing Executive - Infocan Events
Infocan Computer (Hong Kong) Limited
01.2022 - 02.2022
Digital Marketing Copywriter
Chung Tai Printing (International) Company Limited
06.2021 - 12.2021
Marketing and Community Intern
Infocan Computer (Hong Kong) Limited
03.2021 - 05.2021
Bachelor of Social Science (Hons) - Journalism and Communication, 2:1
The Chinese University of Hong Kong
09.2017 - 07.2021
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