TIAW HOOK CHEE TIAW
KELANTAN
Overview
25
25
years of professional experience
Work History
AREA SALES MANAGER
STERLING PROFILE SDN BHD
KELANTAN, MALAYSIA
01.2015 - 05.2026
- Assisted in recruitment of three representatives for northern team across Penang, Kedah, Kelantan and Terengganu.
- Supported achievement of team targets through effective candidate selection.
- Team training in term of selling skill and product knowledge
- Collaborated with hiring managers to identify suitable candidates.
- Provided training and mentorship to new sales staff, sharing knowledge and best practices to enhance team performance.
- Studied competitors to develop innovative selling strategies.
- Developed and executed strategic sales plans to penetrate new markets and achieve revenue targets.
- Collaborated with marketing team to develop promotional materials and campaigns that align with sales objectives.
- Achieved and surpassed sales targets consistently, contributing significantly to the company's growth and profitability.
- Experience in Hospital and GP/Pharmacy sectors.
Area Sales Manager
Hoe Pharmaceuticals Sdn Bhd
KELANTAN, MALAYSIA
06.2001 - 12.2014
- Provided training and mentorship to new sales staff, sharing knowledge and best practices to enhance team performance.
- Studied competitors to develop innovative selling strategies.
- Developed and executed strategic sales plans to penetrate new markets and achieve revenue targets.
- Collaborated with marketing team to develop promotional materials and campaigns that align with sales objectives.
- Mentored sales representatives to demonstrate proven sales strategies and apply best practices.
- Developed and implemented sales strategies tailored to local market conditions, resulting in increased market share.
- Monitored sales performance metrics, identifying areas for improvement and implementing corrective actions.
- Monitored competitor activity and market trends to inform strategic planning and maintain competitive edge.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
- Conducted regular training sessions for sales staff, improving product knowledge and sales techniques.
- Achieved and surpassed sales targets consistently, contributing significantly to the company's growth an
- Achieved and surpassed sales targets consistently, contributing significantly to the company's growth and profitability.
- Before promoted as an Area Sales Manager, I work as a Sales Representative that managed to build up East Coast market from to become 2 teams (split area for Kelantan and Terengganu)
Education
Certificate of Higher Education -
SM TENGKU PANGLIMA RAJA
KELANTAN01-1988
Skills
- Sales strategy
- Market analysis
- Customer acquisition
- Sales forecasting
- Team leadership
- Sales training
- Strategic planning
- Territory management
Languages
English
Upper Intermediate
B2
Malay
Advanced
C1
MANDARIN
Intermediate
B1
THAI
Elementary
A2
Timeline
AREA SALES MANAGER
STERLING PROFILE SDN BHD
01.2015 - 05.2026
Area Sales Manager
Hoe Pharmaceuticals Sdn Bhd
06.2001 - 12.2014
Certificate of Higher Education -
SM TENGKU PANGLIMA RAJA