Thomas Williams
Gwersyllt,Wrexham
Summary
Results-driven digital marketing professional with expertise in Google Ads, Microsoft Ads, and Google Analytics. Skilled in budget management, multichannel marketing strategies, and implementing tracking pixels to optimise campaign performance. Adept at team training and development, fostering effective communication with stakeholders, and delivering measurable outcomes. Committed to leveraging advanced marketing techniques to drive business growth and achieve strategic objectives.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
Work history
Senior Paid Media Strategist
Click Consult
Hooton
02.2024 - 01.2026
- Mentored junior team members, enhancing skills and facilitating career advancement.
- Formulated performance-driven strategies for large-scale clients, including a multinational life insurance brand.
- Managed portfolio clients, consistently exceeding targets through strategic execution.
- Collaborated effectively with teams to ensure cohesive Organic Social Media and SEO approaches.
- Conducted virtual meetings and quarterly business reviews, strengthening client relationships.
- Spearheaded product launches for a probiotics brand, supporting market entry of three new products.
- Oversaw 25 months of 100% client retention, regularly meeting and surpassing KPIs.
- Reduced client CPA levels by 13% while increasing application levels by 137%.
- Worked on multiple sectors of clients including eCommerce brands such as Start-Rite Shoes, PrecisionBiotics and start-ups in the early stages with Oceans Plastic Free with budgets regularly exceeding £100,000 a month
- Lead Generation clients such as CV Library and Zurich Life Insurance with budgets reaching annual amounts of £3,000,000 whilst advertising their services on Google, Bing, Meta and Reddit
- I have experience managing clients in the charity vertical predominantly working with Age UK on Google and Dignity funeral plans through Meta
Paid Media Executive
Click Consult
Hooton
10.2020 - 02.2024
- Created and implemented PPC strategies for brands and startups, boosting lead generation on multiple platforms.
- Achieved increased customer satisfaction with focused marketing campaigns.
- Streamlined ad groups for better audience targeting.
- Executed location targeting strategies for localised advertising campaigns.
- Kept up-to-date with latest industry trends, integrated new approaches into work practices.
Data Analyst
Gadgets UK Internet Limited
Llay, Wrexham
01.2019 - 03.2020
- Analysed sales data to maintain accurate forecasts and drive year-on-year growth.
- Utilised Microsoft Excel to create spreadsheets for monitoring sales across 3,000 SKUs.
- Controlled stock distribution by collaborating with warehousing and using picking sheets.
- Assessed sales performance to determine optimal product allocation across Amazon UK, DE, FR, IT, ES, eBay, and own website.
- Collected and analysed complex datasets for business strategy enhancement.
Warehouse Operative
Gadgets UK Internet Limited
Llay, Wrexham
05.2015 - 01.2019
- Executed daily tasks of picking and packing items for customer deliveries.
- Organised large-scale shipments for commercial accounts, prioritising efficiency.
- Picked inventory for Amazon, aiding in the supply of online store products.
- Cultivated effective teamwork skills while addressing various operational challenges.
Education
A-Levels - Law, Sociology, History
Coleg Cambria
Wrexham, Wales 09.2010 - 07.2013
Skills
- Google Ads certification
- Proficiency in Google and Microsoft tools
- Budget management
- Google Analytics expertise
- Tracking pixel implementation
- Multichannel marketing strategy
- Team training and development
- Effective stakeholder communication
REFERENCES
References available upon request.
Timeline
Senior Paid Media Strategist
Click Consult
02.2024 - 01.2026
Paid Media Executive
Click Consult
10.2020 - 02.2024
Data Analyst
Gadgets UK Internet Limited
01.2019 - 03.2020
Warehouse Operative
Gadgets UK Internet Limited
05.2015 - 01.2019
A-Levels - Law, Sociology, History
Coleg Cambria
09.2010 - 07.2013