Thomas Thorman
Poynton,Cheshire
Summary
Highly driven sales professional with over 10 years of experience in business development, key account management and technical specification. Deeply versed in the full project lifecycle, adept at collaborating with clients, designers, tier 1 contractors, and specifiers from initial concept through to completion. Combines strong analytical, organisational, and communication skills with senior-level negotiation techniques to influence decision-makers, secure specifications, and drive lucrative growth. Demonstrated people management capability, having successfully led two separate teams to expand operational capacity and market reach achieving targets of over £5 million per year.
Overview
8
8
years of post-secondary education
21
21
years of professional experience
Work history
Head of External Sales (KAM)
Bailey Street Furniture Group Ltd
Stockport, Cheshire
2026.01 - Current
- Direct and mentor key account managers and technical specification teams to align sales execution with client project milestones from early concept through to site handover.
- Deliver concise weekly, quarterly, and annual performance reports directly to the Board of Directors, providing actionable data on sales pipelines, national account health, and growth projections.
- Provide structured weekly team meetings and regular formal performance reviews, setting clear KPIs to drive accountability and continuous commercial growth.
- Direct and expand a national portfolio of Tier 1 main contractors and major architectural practices, securing high-value specifications and driving multi-million-pound project pipelines from concept to handover.
- Present accredited CPD (Continuing Professional Development) seminars to leading architectural practices nationwide, embedding bespoke technical solutions into early-stage designs.
- Oversee multi-stage sales tracking across complex project lifecycles, ensuring seamless alignment between architectural design phases and contractor procurement timelines.
- Managed recruitment, on boarding, and training of new team members, building a resilient, highly motivated workforce.
Head of Internal Sales
Bailey Street Furniture Group Ltd
Stockport, Cheshire
2025.01 - 2026.01
- Partnered with HR department to recruit skilled internal sales personnel.
- Developed new business strategies for increased market penetration.
- Led regular team meetings to maintain communication and collaboration.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Managed team of 7 staff, driving performance with motivational strategies to exceed sales targets.
- Coordinated with marketing department to develop promotional materials.
- Built strong B2B relationships through networking events participation.
Commercial Projects Manager
Bailey Street Furniture Group Limited
Stockport, Cheshire
2019.01 - 2024.12
- Consistently achieve individual performance targets set by the business.
- Develop and maintain strong professional relationships with the UK's leading main contractors for example, Willmott Dixon, Winvic Construction, Morgan Sindall, Kier Group.
- Create and nurture relationships with architects, designers and consultants to help secure specifications on major projects,
- Meet and network with key clients across the country and carry out monthly CPD presentations both online and face to face.
- Use company CRM system to ensure all contracts, project files and design drawings are organised and up to date.
- Collaborate with team members to ensure all secured projects are delivered on time and to the highest of quality ensuring client satisfaction.
Key Account Manager
Protec International Ltd
Adlington, Cheshire
2017.01 - 2018.01
- Following promotion to the key accounts team in 2017, I was tasked with managing the companies top customers which consisted of the UK's major construction contractors including Morgan Sindall, Skanska, ISG Plc and Multiplex Construction.
- Planned, maintained and negotiated supply chain agreements with these key customers making sure they were profitable but also sustainable.
- Coordinated with other departments effectively to ensure this and to provide a superb level of customer service.
- Organised and attended regular meetings across the country with key decision makers at all levels to address any issues, discuss opportunities, build relationships and to ultimately secure more business.
- Worked on high profile projects such as The Emirates Football Stadium, The Shard London, Bloomberg HQ and Battersea Power Station.
- Helped to promote the company and its core values by attending seminars and conferences relevant to our industry, networking with key clients and helping to promote best practice.
Business Development Manager
Protec International Ltd
Adlington, Cheshire
2013.01 - 2016.01
- Tasked to identify business opportunities with new clients and increase sales of current customers within the construction sector
- Used my qualitative and analytical skills to ensure I was obtaining the right type of business for the company and used my rapport building skills with each client to fortify fantastic business relationships.
- Dealt with clients via telephone, email and face to face on a regular basis.
- Additionally worked with current customers, helping to expand the product range and grow the account, whilst offering practical solutions to problems or challenges.
- Influenced key decision-making and established trust with stakeholders.
- Coached team to build client relationships and exceed sales targets.
Account Manager
Armcon Cementech Ltd
Poynton, Cheshire
2011.01 - 2013.01
- Worked for a market leader within cementation manufacturing and chemical solutions
- Cultivated long-term relationships with clients to accurately quote pricing and terms to achieve customer objectives.
- Conducted market and competitor analysis to identify growth opportunities.
- Organised site engineers, making sure any machine servicing or breakdown was handled in the most efficient manner ensuring customer satisfaction
- Attended trade shows relevant to the industry, helping to promote the company brand, explaining product and services benefits to potential investors.
- Grew customer base by identifying needs to deliver relevant product solutions that met client budgets and schedules.
Sales Advisor
Euro Car Parts Ltd
Stockport
2010.01 - 2011.01
- Sought and won new business and developed prospects in to account holders
- Met with local and national businesses to build relationships.
- Due to the competitive and fast paced environment, my ability to handle pressure, organisation and sales closing techniques, were key to been successful
- Provided excellent customer service and technical support to the current customer base through use of the in house computer software systems.
- Strategised prospecting approach, regularly updating prospects in company CRM system.
- Carried out active selling from initial customer greeting.
After Sales Consultant
Porsche Centre Wilmslow
Wilmslow
2006.01 - 2010.05
- Provided post-sales services to offer follow-up support and collect customer feedback.
- Qualified customers based on needs, desires and budget to guide selling and marketing strategies.
- Processed client orders to guarantee prompt delivery of purchased units.
- My professional appearance, rapport building and sales closing skills were key to maximising these opportunities and achieving company targets.
- Implemented seasonal marketing strategies within the showroom to help further promote the brand and full product range.
- Helped to set up showrooms and displays to wow visitors.
Education
Prince2 Foundation/Practitioner -
Axelos
2022.08 - 2023.01
Sales Negotiation
Macclesfield College
Macclesfield 2017.01 - 2017.05
HNC Undergraduate Degree - Music Production & Audio Engineering
Manchester Midi School
Salford 2006.02 - 2007.02
A-Levels - Business Studies, Economics, Music Tech
Marple College
2003.09 - 2005.09
GCSEs - 9 A-C including maths & english
Poynton High School
1998.09 - 2002.09
Skills
- Sales negotiation
- Business Development
- Presentations and proposals
- Microsoft suite (Excel, Powerpoint, Outlook)
- Market and competitive analysis
- Planning
- Organised and efficient
- Open and clear communicator
Interests
- Huge sports enthusiast and enjoy playing golf at my local golf club. Basketball on a weekly basis with my friends, going to the gym and supporting my beloved Manchester United football team.
- Really enjoy spending time with friends, eating out at restaurants and other social activities.
- Enjoy listening to all types of music, sharing with friends via social media, and making it myself at home in my small studio.
- Find exploring new countries and experiencing new cultures extremely interesting and plan on visiting as many different countries as possible over the next few years.
References are available upon request.
Thank you.
Thomas Thorman
Timeline
Head of External Sales (KAM)
Bailey Street Furniture Group Ltd
2026.01 - Current
Head of Internal Sales
Bailey Street Furniture Group Ltd
2025.01 - 2026.01
Prince2 Foundation/Practitioner -
Axelos
2022.08 - 2023.01
Commercial Projects Manager
Bailey Street Furniture Group Limited
2019.01 - 2024.12
Sales Negotiation
Macclesfield College
2017.01 - 2017.05
Key Account Manager
Protec International Ltd
2017.01 - 2018.01
Business Development Manager
Protec International Ltd
2013.01 - 2016.01
Account Manager
Armcon Cementech Ltd
2011.01 - 2013.01
Sales Advisor
Euro Car Parts Ltd
2010.01 - 2011.01
HNC Undergraduate Degree - Music Production & Audio Engineering
Manchester Midi School
2006.02 - 2007.02
After Sales Consultant
Porsche Centre Wilmslow
2006.01 - 2010.05
A-Levels - Business Studies, Economics, Music Tech
Marple College
2003.09 - 2005.09
GCSEs - 9 A-C including maths & english
Poynton High School
1998.09 - 2002.09