Thomas Miles
Leeds
Summary
Experienced Strategic Media Planner with expertise in campaign management, paid media, and data analysis. Adept at leveraging social listening and data insight to drive successful media strategies aligned to brand goals and objectives. A proven ability to manage stakeholders, solve complex problems, and deliver compelling presentations. A keen learner committed to continuous professional growth within the digital marketing landscape.
Overview
6
6
years of professional experience
11
11
years of post-secondary education
Work History
Strategic Media Planner
Arla Foods UK
Leeds, West Yorkshire
03.2023 - Current
- Developed media plans across a diverse range of digital channels, enhancing YOY brand engagement by 56% for one of our core Arla brands.
- Working directly with our preferred external partner across TV, BVOD & OOH to deliver our reach objectives
- Leading annual brand planning across four Arla brands, crafting innovative plans to present to brand leads and wider connected teams
- Crafted and implemented strategic, data-driven omnichannel media briefs for internal and external teams, ensuring precise audience targeting to maximise performance.
- Management of marketing budgets ranging from £180k - £3.86M, optimising efficiently and strategically to drive brand growth
- Responsible for reporting campaign performance to wider team and marketing department
- End-to-end campaign management, from concept to execution, ensuring optimisation across all touchpoints
- Close collaboration with web development & SEO teams to enhance website content for efficient ranking
Digital Media Planning Executive
Arla Foods UK
Leeds, West Yorkshire
10.2020 - 03.2023
- Managing the planning and execution of paid media across three Arla brands
- Implementing the media strategy for the fastest growing Arla brand at the time Arla Protein, which also became the leading NPD in the yoghurt category
- Cross-collaboration with internal buying team and marketing function
- Launching organic social strategy to drive deeper relationship with consumers and community to combat lack of marketing budgets.
E-commerce & Digital Student Assistant
Arla Foods UK
Leeds, West Yorkshire
09.2018 - 08.2019
- Uploading of product information into Amazon Vendor Central to create ASN's
- Assistant planning of retailer engagement day for Amazon and Ocado
- Digital Media buying across Facebook & Instagram
- Contributed to the development of Arla's first voice skill for Amazon Alexa
- Co-creation of children's print publications in association with voice skill
- Creation of price evaluations for promotional plans with Ocado
- Creation of weekly waste reports for Supply Team.
Education
BA Hons: Business Management - Business
Northumbria University
09.2016 - 07.2020
A-Levels -
The Priory Ruskin Academy Sixth Form
Grantham, Lincolnshire 09.2014 - 07.2016
GCSEs -
Priory Ruskin Academy
Grantham, Lincolnshire 09.2009 - 07.2014
Skills
- Digital Marketing
- Campaign Management
- Paid Media
- Data Analytics & Analysis
- Social Listening
- Communication
- Stakeholder Management
- Problem-Solving
- Presenting
- Microsoft Office
- Social media strategy
- Marketing communications
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Affiliations
- I enjoy running throughout the week, having completed my first half marathon in early 2024 and planning a full marathon for 2025. Maintaining fitness and overall well-being is important to me, so I regularly attend the gym and manage my diet. I'm an avid reader, delving into autobiographies, self-development, and marketing—always eager to learn something new. I love exploring new places and make it a point to visit a different destination each year. On weekends, I enjoy spending time with friends, watching the football and often travel back to Nottinghamshire to visit family.
Timeline
Strategic Media Planner
Arla Foods UK
03.2023 - Current
Digital Media Planning Executive
Arla Foods UK
10.2020 - 03.2023
E-commerce & Digital Student Assistant
Arla Foods UK
09.2018 - 08.2019
BA Hons: Business Management - Business
Northumbria University
09.2016 - 07.2020
A-Levels -
The Priory Ruskin Academy Sixth Form
09.2014 - 07.2016
GCSEs -
Priory Ruskin Academy
09.2009 - 07.2014
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