Thomas Manaton

• Oversaw the press and social launch of Red Bull Dance Your Style 2025.
• Managed journalists and photographers at Red Bull events including Goodwood Festival of Speed, and Red Bull Hardline.
• Organised a film premiere to launch a new video for Red Bull Media House.
• Monitored industry and audience trends to capitalise on new communications opportunities.
• Understood brand and campaign requirements to deliver correct content and collateral.
• Wrote press releases and prepared kits for use in media pushes.

12 month industrial placement which was extended to 14 months in light of performance. Main responsibilities included:

• Running internal communications for business. This involved daily content creation and posting for the company intranet page. Creating and distributing monthly email updates to all employees. Sending emails to management on behalf of the company directors regarding urgent or important business news.
• Running the group LinkedIn account. I was responsible for creating and posting content across the account as well as engaging with other content across the site. While I ran the LinkedIn account Swansway increased monthly impressions by over 300%.
• Creation and execution of PR campaigns for local, automotive, and national press. Highlights include a data led campaign which revealed the UK regions with the most dangerous drivers. As a team of 2, we analysed license points data from the DVLA to create and distribute regionalised press releases to local publications. This campaign achieved 70 pieces of coverage each backlinking to the Swansway website.
• Earned several backlinks from national news outlets including The Sun, The Mirror, and The Daily Express for reactive or data-led PR campaigns.
• Managed the relationship between Swansway and their digital PR and SEO partners. This involved approving content, setting monthly targets, and devising monthly SEO strategies.

• Established strong brand presence on campus for increased visibility. This was achieved through social media posts.
• Managed time effectively whilst juggling academic responsibilities and ambassador duties.
• Liaised with committee members of university clubs and societies to create jersey designs, and generate leads.
• Successfully converted leads into sales for societies and clubs inside and outside of the University.

• Wrote press releases for the launch of new schemes from CityPress clients.
• Conducted daily competitor analysis.
• Created content schedule planners.
• Received training on reporting, relationship building with journalists, and crisis management.

• Managed a group of young people to ensure trees were always available for customers to view.
• Assisted customers with finding a tree.
• Upselling additional products such as Christmas lights, stands, and wreaths.

• CV searching for professional staffing roles.
• Initially working full time from July- September 2021 before working one day a week while in my first year of University.
• I would attend meetings with the recruitment consultant and hiring manager before creating shortlists of CVs relevant to the job specification.