I am a seasoned Business Development Manager with over 19 years of experience in the healthcare and mobility sectors. I have a proven record of success in managing client relationships, driving sales, and delivering tailored solutions across diverse product lines, including patient handling equipment, bathroom aids, and access solutions. My expertise spans B2B management, technical assessments, and public sector negotiations, underpinned by a commitment to customer satisfaction and operational excellence.
On returning to Invacare, my area included the Midland's, down to the South East and across to Wiltshire. The area way changed at the beginning of 2024 taking away the South East but coving the east region (Norfolk Suffolk) and across to North Wales. I was called up on to contiue support the South East as of this date remains vacant.
Covering the Midlands, Shropshire and Staffordshire areas
• Successfully introduced innovative bathroom aids and patient handling solutions to new and existing markets.
• Provided in-depth training sessions to dealer networks and healthcare professionals, ensuring product efficacy.
• Worked closely with public sector organisations to secure contracts, demonstrating value-based selling techniques.
• Conducted product demonstrations, showcasing the unique benefits of ETAC’s range to diverse client groups.
The areas I covered included West and East Midlands, Warwickshire, Worcestershire, Bedfordshire, Northamptonshire and Buckinghamshire.
I also helped cover the east region for 5 years whilst the territory was vacant.
• Oversaw product portfolios including slings, beds, and in-bed systems, driving a 15% increase in client retention.
• Coordinated with OT professionals and site managers to ensure seamless product implementation.
• Expanded client bases in Wales and the Midlands by identifying under-served regions and launching targeted campaigns.
• Acted as a mentor for junior team members, sharing best practices to enhance team productivity.
• Delivered presentations to occupational therapy teams during team meetings, aiming to secure product inclusion in contract agreements.
• Provided detailed quotations following assessments to support accurate budgeting and procurement.
• Compiled and maintained discount files for distributor customers, enhancing their ability to actively promote the Invacare brand within their markets.
Covering an expansive territory that in including the Midlands down to the South west and across to Wales
Covering the south of the UK from Nottingham downwards.
• Conducted technical site surveys and prepared detailed quotations for modular access ramps.
• Presented product solutions to OT teams and planning departments, securing high-value contracts.
• Built a reputation for delivering quick, cost-effective solutions tailored to the needs of users and planners.
Covering the Midlands, Gloucestershire, Worcestershire and South Wales regions.
• Focused on B2B sales of pressure relief products and orthopaedic solutions, catering to private practices and NHS clinics.
• Negotiated high-value contracts with chiropractors, osteopaths, and wheelchair services.
• Increased market penetration by showcasing the clinical benefits of the product range at industry events.