Thomas Lawson
Canterbury,Kent
Summary
An energetic, highly motivated and results driven professional with over 14 years experience in owning a business, sales, marketing and business development now looking for the next challenge in the fast moving lighting and technology industry, obtaining a passion for project management and relationship building.
An agile, diligent and adaptable approach, complimented by strong communication skills have ensured exceptional results in each role. A track record that is characterised by an ability to ensure smooth delivery on top of sales success, as an individual and a team player.
Overview
14
14
years of professional experience
Work history
Business Owner
Mowman Garden Services
01.2018 - Current
A new business startup to develop all aspects of garden services in a targeted area.
- Increased turnover and profits by 20% year on year.
- Developed and maintained a loyal customer base.
- Adapted the business to ensure seasonal profitability.
Sales and Marketing Campaign Specialist
GMO GlobalSign Ltd
01.2016 - 01.2018
Responsible for creating and coordinating various campaigns and demand generation initiatives to drive awareness and lead generation. Managed and developed new and existing content to support sales teams with targeted campaigns.
- An increase of email delivery and open rates from 10% to 25% with more targeted campaigns and subject line A/B testing.
- Click through/conversions increased by 20% with improved CTA's.
- Lead generation for UK/ EMEA increased by 30%.
- Record number of webinar registrants for a one-off webinar, with
635 new signups in 10 days. - Successfully worked with Sales and Business Development to
improve lead follow up times and increase pipeline creation by
25%. - Successfully organised and managed large events in UK and
Europe, generating 300+ leads per event.
Marketing and Business Development Manager
GPS Marine Contractors Ltd
12.2011 - 12.2015
Responsible for implementing all aspects of marketing for the various sectors of the business. Total redesign of their corporate branding, website and introduced social media marketing.
- Created and executed whole marketing campaigns, increasing lead generation by over 60%.
- Tailored the branding and marketing to be conducive to all sections of the company divisions, which were previously fractured.
- Targeted campaigns to ensure success in achieving major project wins, ensuring minimum 10 year contracts.
Education
BA (Hons) - Business Management (Marketing)
University of Kent
Canterbury2011
Diploma - Business Law
University of Kent
Canterbury2010
Chaucer Technology School
Canterbury2008
St. Mary's Westbrook
Folkestone2006
Skills
- Training and people mentoring skills across multiple teams, locations and languages
- Analytical, numerical and metric- driven, focused on managing and measuring KPIs and ROI
- Highly organised, objective, focused and meticulous, with a keen eye for detail and accuracy
- Technically minded, computer literate and a fast learner
Timeline
Business Owner
Mowman Garden Services
01.2018 - Current
Sales and Marketing Campaign Specialist
GMO GlobalSign Ltd
01.2016 - 01.2018
Marketing and Business Development Manager
GPS Marine Contractors Ltd
12.2011 - 12.2015
BA (Hons) - Business Management (Marketing)
University of Kent
Diploma - Business Law
University of Kent
Chaucer Technology School
St. Mary's Westbrook